LinkedIn Ads management

LinkedIn Ads that reach the people who decide.

Target by job title, seniority, company and industry, with Sponsored Content, Lead Gen Forms and Conversation Ads run by our in-house PPC team and judged by the pipeline they build.

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Geraci case study Geraci Koch Modular Process Systems case study Koch Modular Process SystemsEngineering IHRDC case study IHRDC 83% improved cost per click on LinkedIn Ads Koch Modular Process Systems
  • Connor O’Hanlon
  • Danielle Denman
  • Michael Guzman
  • Zach Everett
  • Matthew Potash
  • Richard Gedeon
  • Joel Eisenschmidt
  • Anthony Escobar
  • Stephanie Schwailik
  • Ashley Yaggie
  • Isaah Nabers
  • Will Cooley
  • Andrew Cave
  • Julian Garcia
  • Peter Rodriguez
  • Tanner Orner
  • Phylis Ballew
  • Michael Argento
  • Darius Nabers
  • Francis Canino
  • Dafne Nazar Antonelli
  • Trey Griffith
  • Meredith Walsh
  • Natalie Gil
  • Jesus Cunningham
  • Brittany Beckett
  • Dylan Lopez
  • Andrea Sepulveda
  • Emily Rivard
  • Matthew Prepis
  • Vaskar Nepal
  • Sergey Nechaev
  • Anita Kostadinov
  • Alex Melen
  • Michael Melen

LinkedIn Ads specialists who fill your B2B pipeline.

LinkedIn is the one platform where you can pick your audience by job title, seniority, company size and industry, and it charges accordingly. Our PPC analysts build tight audiences around the people who sign off on a purchase, match each one with the right offer, from a guide to a demo, and use Lead Gen Forms that pre-fill from the member’s profile. We test copy and creative, cut audiences that click but never convert and watch cost per click and cost per lead every week. The LinkedIn Insight Tag and conversion tracking tie each lead to the campaign that produced it, and your Client Hub shows LinkedIn next to Google and Microsoft, with spend, leads and cost per lead side by side.

One team runs your LinkedIn Ads, and answers for the pipeline.

From the first audience to the signed contract, one analyst owns the account and tracks every lead back to the campaign.

Sponsored Content

Image, video, carousel and document ads in the LinkedIn feed of the professionals you choose. LinkedIn reports more than 1 billion members in more than 200 countries and territories.

Geraci case study Geraci Koch Modular Process Systems case study Koch Modular Process Systems IHRDC case study IHRDC +476% more LinkedIn Ads impressions Koch Modular Process Systems

Decision makers reached for less per click.

See all 3 LinkedIn Ads case studies

Companies choose SmartSites for PPC

You’ll always know what LinkedIn brings in next to your other ads.

Know which ads earn their budget: spend on every platform sits next to the calls, forms and sales each campaign brought in, in plain language and updated every day.

  • Client Hub PPC report: clicks, impressions, click-through rate, cost, conversions and cost per conversion, with a monthly trend and per-account table
    PPC PerformanceSpend, clicks, conversions and cost per conversion for every account and campaign, with the monthly trend.
  • Client Hub Leads Overview report: every call, form and message in one list, leads per day, lead sources and time of day
    Leads OverviewEvery call, form and message in one list, de-duplicated across sources.
  • Client Hub Phone Calls report: call volume, talk time, recordings and AI call summaries with outcomes such as qualified, booked, missed and vendor pitch
    Phone CallsRecordings, AI call summaries and outcomes: booked, qualified, missed or vendor pitch.
  • Client Hub Form Submissions report: submissions, verified leads and junk, leads over time, and each lead with its source, UTM campaign and qualified flag
    Form SubmissionsVerified leads vs junk, with the source, campaign and UTM behind each one.
  • Client Hub Website Performance report: visits, conversions and conversion rate from GA4 by page and channel
    Website PerformanceWhich landing pages turn paid clicks into leads and sales, from GA4 in plain English.
  • Client Hub Social Media Report: followers, reach, engagement and top posts for each social profile
    Social Media ReportFollowers, reach and engagement for every profile, next to what your ads bring in.

LinkedIn Ads questions, answered

A monthly management fee, plus your ad spend, which is paid straight to LinkedIn. Setup is free, and you get a written proposal with the scope and fee before you sign. LinkedIn clicks cost more than on most platforms, so we size the budget to your audience, offer and lead value and move it to the campaigns with the lowest cost per qualified lead. The minimum ad budget is set by campaign type, not per platform; see the minimum ad budgets.

For B2B offers with a valuable customer, usually yes. Clicks cost more than on most other platforms, but you reach exactly the job titles and companies you sell to, so the cost per qualified lead is what we judge it on.

Sponsored Content (single image, video, carousel and document ads), Lead Gen Forms, Conversation and Message Ads, Text Ads and retargeting of people who engaged with your ads or visited your site.

Yes. We can upload a list of target accounts for account-based campaigns and reach the decision-makers at those companies by job function and seniority.

With the LinkedIn Insight Tag, conversion tracking and Lead Gen Form integrations. Every lead is tied to the campaign that produced it and shows in your Client Hub next to your other channels.

Yes. Microsoft Advertising offers LinkedIn profile targeting on Bing search ads, and we often use both to reach the same decision-makers at a lower cost per click.