G2
Franchisor benefits:
- One PPC strategy and ad standard across every location
- Network-wide call and lead tracking in your Client Hub
- Brand-compliant ads, with co-op or per-location budgets
- One accountable team, not a vendor per territory
Franchise & multi-location PPC
Franchise PPC that grows every location.
One advertising plan for the brand, campaigns and budgets for every location, and each location's calls, leads and spend side by side in your own live Client Hub.
More leads for the brand and every location.
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+4,233%more leads
Senior Living · TerraBella Senior Living
+3933% conversion rate100% improved cost per lead
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+2,300%more leads
Restoration · ServPro Of Allston
96% improved cost per lead+752% conversion rate
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+4,144%more leads
Senior Living · Morada Senior Living
+3425% conversion rate100% improved cost per lead
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+297%more leads
Plumbers · Z Plumberz North America
22% improved cost per lead+61% conversion rate
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+2,162%more leads
Senior Living · Aston Gardens Senior Living
+410% conversion rate93% improved cost per lead
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+1,200%more leads
Senior Living · Discovery Village Senior Living
+691% conversion rate87% improved cost per lead
Companies choose SmartSites for franchise PPC
A franchise PPC agency that brings leads to every location.
“We were looking for a partner agency to help us get our phones ringing and email form fills with qualified and serious buyers in our competitive industry.”
Tawny Elizondo, Monster Tree Service
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“He is consistently dialed into our campaigns, takes ownership of results, and continually looks for ways to improve performance and generate more qualified leads that convert into business.”
Jamie Weber, Anago of Nashville
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“We started off just doing PPC, and after seeing the success we expanded to work to other channels.”
Russell Samofal, Podiatry Center of New Jersey
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“They showed me great results fast and now they run Google AdWords, Bing Ads, and Facebook Ads for me. We recently expanded our third location in Manhattan and continue to drive appointments through the digital marketing.”
Vladimir Byhovsky, Studio Esthetique
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“SmartSites is the best SEO/SEM provider in the industry, hands-down. They've helped us grow both our Organic & our Paid traffic tremendously.”
Lori Machansky, Competition Auto Group
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“Their expertise in digital marketing, SEO, PPC, and website optimization is evident in every interaction.”
Jim Vick, Kenny Leigh & Associates
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“They've exceeded my expectations greatly. We have seen an increase in website traffic right out of the gate and hope to continue this trend.”
Kirk Eppenstein, Will To Escape
Franchise PPC specialists who serve the brand and every owner.
Franchise PPC has two customers: the brand that needs one consistent message everywhere, and the owner who needs calls in their own territory this month. A single brand-wide campaign spends where clicks are cheapest, not where each location needs customers, and franchisees running their own ads end up bidding against each other. We run brand campaigns that protect the name and a campaign for every location, aimed at the area it serves, from one account with the same ad standards and tracking. Each location gets its own budget, tracking numbers and landing page, so every call and form is credited to the right territory, and budget can move to the locations and services that pay back. Search, Performance Max, Local Services Ads, Microsoft Advertising and Meta are chosen location by location, and every result is measured in your Client Hub: calls, leads, spend and cost per lead for each location, rolled up for the brand.
Built for franchisors. Loved by franchisees.
Franchise PPC that serves the brand and every location.
Franchisee benefits:
- Google Ads campaigns targeted to your own territory
- Your own calls, leads and cost per lead in the Hub
- Fully managed: no bids or ad copy on your plate
- Budget moved to where your best calls come from
One team runs the brand and every location, and answers for the leads.
Our in-house PPC team runs the brand and every location under one strategy, so each owner sees the calls and leads their territory gets.
Brand and location campaigns
Brand campaigns protect your name everywhere, and each location gets a campaign aimed at the area it serves, so locations never bid against each other and the brand keeps one standard for ads and offers.
Call tracking per location
Every location gets its own tracking numbers with call recording, so each call is credited to the right location and campaign, and you can hear whether it was a real prospect.
Local Services Ads per location
For home-service franchises, Local Services Ads put each location above the regular ads with a Google badge and pay per lead. We set up and verify every location's profile and review every charged lead.
Local landing pages
Each location's ads land on a page with its address, hours, services and offers, built to turn clicks into calls and forms and kept on brand across the network.
Landing Page DesignReporting by location
The brand sees every location in one view, and each franchisee sees the same live numbers for their own: calls, form leads, spend and cost per lead. Locations that fall behind show up early, while there is still time to fix the budget, offer or page.
Franchise PPC questions, answered
Paid search and paid social for a brand with many locations: brand campaigns that protect the name, plus a campaign for each location aimed at the area it serves, all run from one account with the same standards and tracking.
A monthly management fee, quoted after we review your network and locations, and setup is free. Ad budgets are paid straight to the platforms, separate from our fee, and can come from one brand budget or from each location. You get a written proposal with the scope and fee before you sign. The minimum ad budget is set by campaign type, not per platform; see the minimum ad budgets.
Either works. We can run one brand budget split across locations, or a budget per location that each franchisee approves. The reports show spend, calls and leads for every location either way.
Each location gets its own tracking numbers, and forms are tracked per location, so every call and form lead is credited to the location and campaign that produced it. Calls are recorded, so you can also hear whether each one was a real prospect.
Yes. Your Client Hub shows every location side by side, so the brand and each franchisee see the same live numbers.
No. We run the campaigns for every location from one account, so owners get calls and leads without managing bids or ad copy, and the brand keeps one standard.
Yes. For Discovery Senior Living we run paid search and social across its senior living brands, including TerraBella, Morada, Aston Gardens and Discovery Village: one strategy for the group, and each community gets its own campaigns, budget and tracking. TerraBella's leads grew 4,233% and Morada's 4,144%.
Yes, for service businesses where Local Services Ads are available. Each location gets its own verified profile, service area and budget, and its leads show in the Client Hub with its other campaigns.
Yes. A new location gets its own campaign, budget and tracking numbers from the same setup the rest of the network uses, so it can start bringing in leads quickly.
