Enterprise PPC management

Enterprise PPC built for scale and accountability.

Every account, brand, region and product feed run by one team under one structure, with the spend, leads and revenue behind each rolled up in one live report.

An enterprise PPC agency trusted with bigger budgets.

  • Michael Guzman
  • Connor O’Hanlon
  • Danielle Denman
  • Zach Everett
  • Matthew Potash
  • Richard Gedeon
  • Joel Eisenschmidt
  • Anthony Escobar
  • Stephanie Schwailik
  • Ashley Yaggie
  • Isaah Nabers
  • Will Cooley
  • Andrew Cave
  • Julian Garcia
  • Peter Rodriguez
  • Tanner Orner
  • Phylis Ballew
  • Michael Argento
  • Darius Nabers
  • Francis Canino
  • Dafne Nazar Antonelli
  • Trey Griffith
  • Meredith Walsh
  • Natalie Gil
  • Jesus Cunningham
  • Brittany Beckett
  • Dylan Lopez
  • Andrea Sepulveda
  • Emily Rivard
  • Matthew Prepis
  • Vaskar Nepal
  • Sergey Nechaev
  • Anita Kostadinov
  • Alex Melen
  • Michael Melen

Enterprise PPC strategists who answer for every dollar.

Enterprise PPC is not a bigger version of a small account. With several brands, regions or locations, thousands of products and more than one team depending on the numbers, the work shifts to structure and control: a manager account that shares negative keywords, audiences and conversion goals across every account, product feeds tuned by margin and stock, budgets paced by market and moved every week toward what earns, and brand-safety settings that hold everywhere your ads run. Our PPC team runs Google Ads, Microsoft Advertising, Meta, Amazon and ChatGPT Ads for national retailers, international brands, dealer groups and multi-location service companies, alongside your in-house marketers, finance and leadership. SmartSites is a Google Partner, a Microsoft Advertising Select Partner, a Meta Business Partner, an Amazon Ads Verified Partner and a TikTok Marketing Partner, and every result is measured in your Client Hub: spend, leads, revenue and return for each account, rolled up for the whole business.

One structure, from the manager account down to every campaign.

Brands, regions and locations each get their own campaigns and budgets, while negatives, audiences, feeds and conversion goals are shared from the top, so nothing is set up twice and nothing drifts.

Manager account

One login and billing view, shared negative lists, audiences and conversion goals

Example structure
  • 12 brand accounts
  • 8 regions
  • 48 locations

Shared across every account

  • Product feeds
  • Audience lists
  • Negative keyword lists
  • Conversion tracking
  • Naming rules
  • Brands

    Each brand in its own account

    Brand A1 of 12
    • Brand searchGoogle Ads
    • ShoppingGoogle Ads
    • Performance MaxGoogle Ads

    Shared library applied

  • Regions

    Budgets and bids per market

    Northeast1 of 8
    • Search by regionGoogle Ads
    • Microsoft AdsMicrosoft Advertising
    • MetaFacebook, Instagram

    Shared library applied

  • Locations

    A campaign per location

    Location 0141 of 48
    • Local searchGoogle Ads
    • Local Services AdsGoogle, pay per lead
    • Call trackingEvery locationOn

    Shared library applied

One live report

Every account rolled up in your Client Hub, and each brand, region or location on its own

  • Spend, leads and revenue for every account
  • The same numbers for marketing, finance and leadership
  • Updated every day
Client Hub · All accountsExample data
  • Spend
  • Leads
  • Revenue
All accounts, rolled up
Account groupShare
Brands12 accounts
Regions8 regions
Locations48 locations

Built so a bigger program costs less to run, not more.

Negatives, feeds, audiences and tracking are set up once and shared, so each new brand, region or location starts from what already works, in the same live report.

  • Account structure

    StandardOne account, set up campaign by campaign.

    EnterpriseNew brands and regions launch from a proven setup, with negatives, audiences and naming already in place.

  • Product feeds

    StandardOne feed, sent as it is.

    EnterpriseYour best-margin products get the budget, and feed errors are fixed before they switch off whole categories.

  • Budgets and pacing

    StandardA monthly budget per campaign.

    EnterpriseSpend moves every week to the markets and campaigns that earn, instead of running out where they don't.

  • Brand safety

    StandardDefault network settings.

    EnterpriseYour brand terms, placements and exclusions stay protected in every account at once.

  • Reporting and governance

    StandardA monthly report.

    EnterpriseLeadership, finance and marketing see the same live numbers, rolled up and account by account.

  • Team and service

    StandardOne analyst, on call.

    EnterpriseA named team that knows your business, on a meeting cadence you set, with a seat in your planning.

Every account stays in your name, so the data and history stay with you.

Enterprise PPC for your business, however it is organized.

Catalogs, location networks, dealer groups and national brands each scale differently. We know how yours does.

Large catalogs & retailers Make every SKU earn its budget.

Retailers with thousands of products cannot bid on each one by hand, and a feed error can switch off whole categories overnight. We group products by margin, stock and best sellers, fix the feed at the source and bid for revenue and return on ad spend across Shopping, Performance Max and search.

Large catalogs & retailers

Every major ad platform at scale, one accountable team.

Google, Microsoft, LinkedIn, Meta, Amazon and ChatGPT Ads, plus the product feeds behind them, run from one structure and measured in one report. In the last three years alone we have set up Google Ads conversion tracking for 1,000+ clients.

Google Ads at scale

Google Partner

Search, Shopping, Performance Max and YouTube across every brand and region, from one manager account. We share negative keyword lists and audiences from the top, split budgets by market and campaign type, and review search terms and bids every week so spend keeps moving toward revenue.

Beyond search and shopping, the same team.

Display, streaming TV and remarketing run by the analysts who run your search and shopping accounts, under one plan and one report, with landing pages available as a separate, quoted service.

  • Display Advertising

    Display ads that keep you in view.

    Banner and native ads across the Google Display Network and Microsoft Advertising, shown to the people in your market most likely to buy.

    Display Advertising
    Empire Mazda of Green Brook ad in the Microsoft Edge carousel
    Microsoft Advertising Edge carousel
    Empire Mazda of Green Brook display ad with a customer cash offer
    Google Display 300 × 250
    Empire Mazda of Green Brook display ad for the Mazda CX-90
    Google Display 300 × 250

    Empire Mazda of Green Brook ads as they ran. Offers have since expired.

  • CTV Management

    Your ad on premium streaming TV.

    Full-screen, unskippable spots on Roku, Paramount+, Samsung TV Plus and 860+ streaming publishers, bought through Microsoft Advertising and aimed at the households in your service area.

    CTV Management
    Still from the Empire Mazda of Green Brook 30-second streaming TV spot for the 2026 Mazda CX-90 0:30
    • Paramount+
    • Microsoft Advertising

    Empire Mazda of Green Brook, 30-second CX-90 spot on streaming TV

  • Remarketing

    Win back visitors who didn't call.

    Most visitors leave without calling. Remarketing shows them your offer again on the apps and sites they use next, giving every paid click a second chance.

    Remarketing
    Empire Mazda of Green Brook remarketing ad, mobile interstitial
    1Visits your site, leaves 2Sees your ad in the next app 3Comes back ready to call

    Real remarketing ad: Empire Mazda of Green Brook, Google display

  • Landing Page Design

    Landing pages built for the ad.

    One offer, one form and your phone number up top, on a page that matches the ad, so more of the clicks you pay for turn into calls and leads.

    Landing Page Design
    Hellenic Therapy Center landing page built by SmartSites
    Load Training landing page built by SmartSites
    Water Heaters Now landing page built by SmartSites
    199% leads Water Heaters Now, account results

Companies choose SmartSites for enterprise PPC

Every account, brand and region in one live view.

Marketing, finance and leadership see the same numbers: spend, leads, calls and revenue for every account and campaign, rolled up for the business, in plain language and updated every day.

  • Client Hub Google Ads report: clicks, impressions, click-through rate, cost, conversions and cost per conversion, with a monthly trend and per-account table
    PPC PerformanceSpend, clicks, conversions and cost per conversion for every account and campaign, rolled up and drilled down.
  • Client Hub Shopping Products report: top Merchant Center products by search clicks, impressions and average position
    Shopping ProductsWhich products get found: clicks, impressions and position per product.
  • Client Hub Leads Overview report: every call, form and message in one list, leads per day, lead sources and time of day
    Leads OverviewEvery call, form and message in one list, de-duplicated across sources.
  • Client Hub Form Submissions report: submissions, verified leads and junk, leads over time, and each lead with its source, UTM campaign and qualified flag
    Form SubmissionsVerified leads vs junk, with the source, campaign and UTM behind each one.
  • Client Hub Phone Calls report: call volume, talk time, recordings and AI call summaries with outcomes such as qualified, booked, missed and vendor pitch
    Phone CallsRecordings, AI call summaries and outcomes: booked, qualified, missed or vendor pitch.
  • Client Hub Website Performance report: GA4 conversions, conversion rate, engagement, sessions and users
    Website PerformanceVisits, conversions and conversion rate from GA4, explained in plain English.

Enterprise PPC questions, answered

A monthly management fee, quoted after we review your brands, accounts and markets, and setup is free. The minimum ad budget is $1,500 a month for local campaigns and $2,500 a month for national or ecommerce campaigns, set by campaign type rather than per platform. Above those minimums, we recommend a budget per market and platform from your goals, margins and the cost of the searches that matter to you. Your ad spend is paid straight to the platforms, separate from our fee. You get a written proposal with the scope and fee before you sign.

Yes. We complete vendor and security questionnaires, follow your procurement process, sign NDAs and keep ads and tracking within your brand, legal and industry rules. Access to your ad accounts is granted by you and can be reviewed or removed at any time.

Yes. We split campaigns and budgets by market, set languages, currencies and locations for each, and report every region on its own and rolled up, so you can see which markets pay back and move budget between them.

Around the way you already work. Some clients hand us every account; others keep strategy or creative in-house and have us run the accounts, feeds and reporting. We agree who owns what up front, share one plan and one report, and join your planning calls.

Your Client Hub updates every day, so the numbers are always current, and you get a written report every month. You set the meeting cadence: often weekly or every other week for large programs, plus quarterly planning with leadership.

You do. Campaigns run in your own Google, Microsoft, Meta and Amazon accounts, under a manager account you can see, so the data, history and audiences stay with you if you ever move on.