Display advertising
Display ads that build demand and win it back.
Banner, YouTube and Demand Gen campaigns aimed at the audiences most likely to become customers, placed on sites you'd want your brand on, and measured by the calls, leads and sales they drive.
Display advertisers who grow with SmartSites.
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“We have seen a comfortable ROI that ranges from 3x to 5x more since switching to SmartSites.”
June Yang, Northstar Aviation References
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“Our site traffic, ROAS, and order value has all increased exponentially since they took over our account last year.”
Sidney Castillo, Specialty Performance Parts
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“Clear and efficient optimizations to our digital ads! We have already seen improvements and increased CVR for our lead gen efforts!”
Erin Gutstein, Aunt Flow
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“They actually DO the hard work of getting your PPC set up and calibrated and are in constant contact with me about strategy and tactics.”
Joshua Kleinberg, Davis Automotive Group
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“We've seen measurable improvements in our online presence and lead generation since partnering with them.”
Jason Chandler, Auto Metal Direct
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“He has managed to dramatically increase our sales and has kept me updated on everything going on with our campaigns.”
Jacob Shaked, R & Y A/C Compressors
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“As a whole, our website has witnessed a tremendous increase in traffic and experiencing a higher ROI for our campaigns at a lower cost.”
Lenny Levin, HQ Custom Designs
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“He updates me every month and my cost per click has been going down every month.”
Roland Cavell, Manahawkin Kia
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“PPC Google advertising including display ads, search ads, video ads, and more.”
Daniela Maldonado, Air-Con International
Display specialists who buy attention, not just impressions.
Display advertising is cheap to buy and easy to waste. Impressions on low-quality apps, accidental clicks and audiences that will never buy can eat a budget while the reports look busy. We plan display around the people most likely to become customers: in-market and custom audiences built from the searches and sites your buyers use, lookalikes of your best customers, and past visitors through remarketing. We build banners in every size from your brand assets, run the videos you supply on YouTube and Demand Gen, choose and exclude placements so your brand appears next to content you would approve, and review the placement reports every week. Each campaign is held to what it drives after the view: calls, leads, sales and the searches for your brand that follow. Display runs alongside your search and shopping campaigns, and everything is measured in your Client Hub, with spend, conversions and cost per conversion for every campaign.
Display advertising for your business, wherever your buyers browse.
Each business needs display to do a different job. We know which job yours needs.
Online stores Put products in front of new shoppers.
Stores use display and YouTube to reach shoppers who have never heard of the brand, then remarket to bring them back to buy. We run product and video ads to in-market audiences, feed the visitors they bring into remarketing, and judge it all on revenue.
Online stores
Dealerships Stay seen through a long shop.
Car buyers spend weeks researching models, often on video, before they contact a dealer. We run model and offer ads to in-market auto shoppers in your area, add YouTube and streaming video, and track leads and calls by campaign.
Dealerships
Home services Be known before the emergency.
When the water heater fails, homeowners call a name they already recognize. We keep your brand visible in your service area on local sites and YouTube, so your search ads get the click when the need arrives.
Home services
Professional & B2B Reach buyers before they search.
Law firms, B2B companies and specialists use display to reach the right audience before a need becomes a search. We target by audience, topic and placement, keep ads off sites that do not fit your brand, and track the leads display brings in.
Professional & B2B
Every display format, run by one team.
Banners, video, Demand Gen, remarketing and streaming TV, planned together and measured by what they drive.
Google Display Network
Display ads reach people across millions of websites and apps. We build in-market, custom and lookalike audiences, build responsive and static banners in every size from your brand assets, and prune placements every week so the budget goes to sites that bring in customers.
YouTube ads
YouTube ads put your video in front of people watching content related to what you sell, on phones, computers and TV screens. We plan the audiences, run the videos you supply in the formats YouTube rewards, and measure the searches, visits and conversions that follow.
Google AdsDemand Gen
Demand Gen campaigns show image and video ads in YouTube, Gmail and the Discover feed, the places people browse for ideas. We use them to reach new audiences that look like your best customers and hand those visitors to your remarketing.
Google AdsDisplay remarketing
Most visitors leave without converting. Display remarketing follows up with the product, service or offer they looked at, with frequency caps and exclusions so it helps rather than hounds.
Streaming TV
Connected TV puts a full-screen video ad on streaming apps watched on the biggest screen in the house, bought through Microsoft Advertising and aimed at the households in your market.
CTV ManagementPlacements and brand safety
We review where your ads appear every week, exclude apps, sites and content categories that do not fit your brand or waste clicks, and report spend and conversions by campaign so display earns its place in the budget.
Display that backs up search and brings buyers back.
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+3,524%higher ROAS
Gifts & Personalization · Bullion Exchanges
+296% revenue38% improved cost per order
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+388%more leads
Personal Injury · Henningsen Injury Attorneys
66% improved cost per lead+1470% paid clicks
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+2,765%more revenue from Meta Ads
Auto Parts · Recon Recovery
+988% ROAS+2497% revenue
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+199%more leads
Plumbers · Water Heaters Now
50% improved cost per lead+34% conversion rate
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+182%more leads
Car Dealership · BMW Cleveland
28% improved cost per lead+71% conversion rate
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+4,300%more leads
Remodeling · Honey Do Men
81% improved cost per lead+400% conversion rate
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+4,201%more revenue
Fashion · Shadyfront Holdings
+217% ROAS68% improved cost per order
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+2,800%more leads
Roofers · Michael J Harris
83% improved cost per lead+574% conversion rate
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+2,258%more leads
Car Dealership · DiFeo Kia
85% improved cost per lead+190% conversion rate
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+2,111%more revenue
SAAS · MasterWriter
+1931% orders+438% conversions from Meta Ads
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+1,931%more orders
Fashion · Eagle Leather
+372% revenue59% improved cost per order
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+1,907%more leads
Specialty Education · Sage Music
47% improved cost per lead+79% conversion rate
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+1,836%more leads
Car Dealership · Liccardi Ford
97% improved cost per lead+1040% conversion rate
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+1,299%more revenue
Auto Parts · R & Y A/C Compressors
+155% ROAS+632% orders
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+975%higher ROAS
Auto Parts · Specialty Performance Parts
+576% revenue39% improved cost per order
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+833%more leads
Staffing Agencies · The Calendar Group
90% improved cost per lead+525% conversion rate
Companies choose SmartSites for display advertising
You’ll always know which display campaigns earn their budget.
Spend sits next to the calls, forms and sales each campaign drove, in plain language and updated every day.
PPC PerformanceSpend, clicks, conversions and cost per conversion for every campaign, on Google, Microsoft, Meta and more. 
Leads OverviewEvery call, form and message in one list, de-duplicated across sources. 
Form SubmissionsVerified leads vs junk, with the source, campaign and UTM behind each one. 
Phone CallsRecordings, AI call summaries and outcomes: booked, qualified, missed or vendor pitch. 
Shopping ProductsWhich products get found: clicks, impressions and position per product. 
Website PerformanceVisits, conversions and conversion rate from GA4, explained in plain English.
Display advertising questions, answered
Display runs inside your Google Ads account, so it is covered by your PPC management fee rather than billed on its own. Streaming TV is managed as its own platform. Setup is free, and your ad spend is paid straight to the platforms, separate from our fee. The minimum ad budget is $1,500 a month for local campaigns and $2,500 a month for national or ecommerce campaigns, set by campaign type, not per platform. You get a written proposal with the scope and fee before you sign.
Display advertising is image and video ads shown on websites, apps, YouTube and Gmail rather than in search results. It reaches people while they browse, builds awareness of your brand and brings past visitors back.
Search ads answer a need someone is already typing into Google. Display reaches people before or after that moment, so it is best for building demand, reaching new audiences and remarketing, and it is judged over a longer path to conversion.
The audiences we choose: people in the market for what you sell, custom audiences built from the searches and sites your buyers use, lookalikes of your customers and past visitors. Placements that don't fit your brand are excluded. Some industries, such as healthcare, can't use remarketing or some audience types, and we tell you up front what your industry can run.
We write the ad copy and build every ad, including responsive display ads assembled from your logo, photos and brand, sized for every placement. Video ads for YouTube and Demand Gen use footage you supply, because we don't shoot or edit video. If you need new banner designs, we offer ad creative packages.
We review placement reports every week, exclude low-quality apps and sites, cap how often each person sees an ad, and move budget toward the audiences and placements that lead to conversions. Google also filters out clicks it counts as invalid, and you aren't charged for them.
By the calls, leads and sales display drives, including conversions that happen after someone saw an ad and came back later. Call tracking is included, and everything is reported in your Client Hub next to your search and shopping campaigns.
Yes. Connected TV puts a full-screen video ad on streaming apps watched on the biggest screen in the house, bought through Microsoft Advertising and aimed at the households in your market. It uses video you supply, and runs alongside your display and search campaigns. See CTV management for how we plan and measure it.
