Connected TV (CTV) advertising agency

CTV advertising for the biggest screen in the house.

Full-screen video ads on premium streaming apps like Roku, Paramount+, Samsung TV Plus, Pluto TV and Tubi, bought through Microsoft Advertising and aimed at the households in your market. In the last 12 months our team ran CTV for car dealerships across four states and delivered more than 45 million streaming TV ad impressions.

Get a free CTV proposal See CTV results
Empire Toyota of Green Brook case study Empire Toyota of Green Brook Empire Mazda of Green Brook case study Empire Mazda of Green BrookCar Dealership Volvo Cars Manhattan case study Volvo Cars Manhattan 8.3M streaming TV ad impressions Empire Mazda of Green Brook

45 million streaming TV impressions for businesses like yours.

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CTV specialists who buy TV like search.

Connected TV puts a full-screen video ad on the living-room TV, but it is bought like digital advertising: by household, area and audience instead of by network and daypart. The value is in how it is planned and checked. We run CTV through Microsoft Advertising, choose the streaming apps and publishers that fit your brand, aim the budget at the zip codes and audiences you sell to, and set frequency caps so the same household does not see your spot too often. Every week we review delivery, completion rates and cost per thousand impressions, and we keep CTV in the same plan as your search, Performance Max and social campaigns, so the demand a TV spot creates is there to be captured when people search. The same PPC team that runs your search campaigns runs your streaming TV, and delivery is reported alongside the rest of your advertising.

Streaming TV ads, bought and measured like search.

CTV (connected TV) ads are the commercials people see when they watch streaming apps like Roku, Paramount+ or Tubi on a smart TV or streaming device. They play full-screen and cannot be skipped, and unlike broadcast TV they are bought and reported one impression at a time.

We buy CTV through Microsoft Advertising, in a separate CTV account for each client, so the spend never mixes with your search budget. You choose the market and the monthly budget; we set the audiences, load the creative, cap how often each household sees it and report every flight.

Illustration of a streaming TV ad inside a CTV app

Your spot, inside the apps your customers already watch.

Full-screen spots on the streaming apps your customers already watch.

Featured premium streaming

  • Roku
  • Paramount+
  • Samsung TV Plus
  • Pluto TV
  • Tubi
  • LG Channels
  • Rakuten TV
  • Discovery+
  • Plex
  • Crackle
  • Xumo
  • Vevo

Where available

  • HBO Max
  • Disney+
  • Hulu

Through Microsoft's marketplace relationships, depending on the market and the campaign.

Hispanic networks

  • Univision
  • UniMás
  • Telemundo
  • Estrella TV
  • TUDN

For Spanish-language spots, plus Spanish-language streaming channels such as Canal Once and Caracol Televisión.

860+ streaming publishers through Microsoft Advertising's CTV marketplace

CTV you control, flight by flight.

  • CTV campaigns in Microsoft Advertising

    A dedicated CTV account and campaigns for your business, kept apart from your search ads, with monthly flights and budgets you approve.

  • Premium streaming inventory

    Your spot on Roku, Paramount+, Samsung TV Plus, Pluto TV, Tubi and the rest of Microsoft's 860+ streaming publishers, chosen for each flight by reach and price in your area.

  • Creative specs and trafficking

    We check your 15- or 30-second spots against the video specs, run English and Spanish versions where you have them, and load the new spots you supply each month.

  • Household and audience targeting

    Ads limited to the ZIP codes, cities or radius you serve, narrowed with audience and in-market signals.

  • Frequency caps

    Limits on how often one household sees your ad, so the budget reaches more homes instead of repeating to the same ones.

  • Follow-up on every other screen

    Display and remarketing ads on phones and computers for the people who then visit your website, like the examples below.

  • Call and form tracking

    Tracked phone numbers and form tracking on your site, so calls and leads are counted every month next to your TV flights.

  • Reporting you can check

    Impressions, completed views and cost per thousand for every flight, alongside your calls, leads and site traffic in your Client Hub.

Full-screen ads, watched to the end.

  • 45M+streaming TV ad impressions delivered for our clients
  • 98%of the CTV ads that started were watched to the end
  • $14.58average cost per 1,000 impressions (CPM)
  • $663Kin CTV media managed by our PPC team

One campaign, from the TV screen to the dealer's website.

Empire Mazda of Green Brook's 30-second spot that ran on streaming TV, and the display and remarketing ads that follow up with people who then visit the dealership's website.

Streaming TV spot, 30 seconds, CX-90 lease offer · Microsoft Advertising CTV
Empire Mazda of Green Brook remarketing ad, mobile interstitial
Remarketing · Google display, mobile interstitial
  • Empire Mazda of Green Brook remarketing ad with a customer cash offer
    Remarketing · Google display, offer card
  • Empire Mazda of Green Brook remarketing ad for the Mazda CX-90
    Remarketing · Google display, native card
  • Empire Mazda of Green Brook ad in the Microsoft Edge carousel
    Display · Microsoft Advertising, Microsoft Edge carousel

Ads shown as they ran, from Microsoft Advertising and Google Ads ad previews. Offers were valid during the campaign and have since expired.

CTV vs. traditional TV vs. YouTube ads.

CTV reaches the households in your area and reports every impression.

CTV (streaming apps)Traditional TVYouTube ads
Where the ad playsStreaming apps on smart TVs and streaming devices, such as Roku, Paramount+, Samsung TV Plus and Tubi.Broadcast and cable channels in your TV market.YouTube on TVs, phones and computers.
Who sees itHouseholds in the ZIP codes, cities or radius you choose, narrowed by audience signals.Everyone watching that channel and time slot across the whole market.Google audiences, topics, keywords and channels you choose.
Can viewers skip it?No. Across our clients, 98% of started CTV ads were watched to the end.Viewers can change the channel or fast-forward a recording.Many formats can be skipped after 5 seconds; non-skippable formats cost more.
BudgetMonthly flights; our dealership clients run from about $1,500 to $25,000 a month in media.Usually bought in advance, per market and time slot.Any daily budget, paid per view or per impression.
ReportingImpressions, completed views and cost per thousand for every campaign, daily.Estimated audience ratings, usually after the flight.Views, view rate, clicks and conversions in Google Ads.

YouTube Ads Management

CTV advertising FAQ

CTV is managed as its own platform for a monthly management fee, and setup is free. The media is bought per 1,000 impressions (CPM): over the last 12 months our clients' CTV campaigns averaged $14.58 per 1,000 impressions, and $13.85 on premium streaming campaigns, while buys limited to a single publisher cost more. Our dealership clients run monthly flights of about $1,500 to $25,000 in media, paid to Microsoft Advertising separately from our fee. You also need a finished 15- or 30-second video: we don't shoot or edit video, but we can run the spots you already air on TV. You get a written proposal with the scope and fee before you sign.

CTV (connected TV) advertising is video advertising on streaming apps watched on a TV: smart TVs, streaming sticks and game consoles. The ads look like regular TV commercials, but they are bought digitally, can be aimed at specific areas and audiences, and are reported impression by impression.

OTT (over the top) means video delivered over the internet instead of cable or satellite, on any device. CTV is the part of OTT watched on a television. We buy for the TV screen: full-screen, sound on, and usually in a living room with more than one viewer.

We buy CTV through Microsoft Advertising, whose CTV marketplace has more than 860 streaming publishers. Its featured premium inventory includes Roku, Paramount+, LG Channels, Samsung TV Plus, Rakuten TV, Discovery+, Pluto TV, Plex, Tubi, Crackle, Xumo and Vevo. HBO Max, Disney+ and Hulu are available in some cases through Microsoft's marketplace relationships, and Spanish-language spots can run on Univision, UniMás, Telemundo, Estrella TV, TUDN and other Spanish-language channels. The exact apps depend on your market, audience and budget, and every flight report shows where your impressions ran.

Every flight is reported with impressions, video starts, completed views and cost per thousand from Microsoft Advertising. TV screens cannot be clicked, so CTV rarely gets direct conversions in the ad platform; we report it next to your calls, leads and website traffic in your Client Hub, and adjust areas, audiences and frequency month by month.