Microsoft Ads management
Microsoft Ads that win what Google misses.
Your ads on Bing, Yahoo, DuckDuckGo, AOL and Copilot, reaching customers who never see your Google ads, often at a lower cost per click. Run by our in-house PPC team and tracked in your own live Client Hub.
-
Clutch#1 SEM Company in the US
-
The Manifest#1 of the Top 100 Search Marketing Agencies
-
G2Leader in PPC Services, Fall 2026
-
Clutch#2 Bing Ads Company in the US
-
Microsoft AdvertisingSelect Partner
A Microsoft Ads agency that delivers more from every search.
-
“SmartSites was able to take our struggling paid ads ROAS from single digits to consistent double digits on all the major paid ads platforms.”
Jeff King, Club Furniture
-
“They took over our account recently and we saw massive growth in revenue, reduction in ad costs, and increased website traffic right out of the gate.”
George Wright, R1 Industries
-
“Her deep understanding of pay-per-click strategies and ability to optimize campaigns for maximum ROI have significantly boosted our online visibility and conversion rates.”
Ed Murcia, Application Associates
-
“SmartSites was contracted to repair ad-spend attribution and SEO failures from our prior service provider. SmartSites consistently delivers!”
Orion Super, Top Flight Automotive
-
“Solid sales, ROAS, good relationship, solid recommendations and optimizations.”
Stewart Arp, Evolution Power Tools
-
“He’s always looking for ways to improve our campaigns, has great suggestions, and is very good at reading the markets.”
David Jaros, Air Duct Brothers
-
“SmartSites has then focused on handling our ads on Google and Bing.”
Cori Stone, NFC Academy
Microsoft Ads specialists who make your budget go further.
Microsoft Advertising reaches people Google does not: searchers on Bing, Yahoo, AOL and DuckDuckGo, Windows and Edge users, and the professionals Copilot and LinkedIn profile targeting can find. Our PPC analysts do not just copy your Google campaigns across. We import what works, then tune bids, negative keywords, ad schedules, devices and audiences for how Microsoft’s searchers actually behave, and run Shopping and Performance Max from the same product feed. Because clicks often cost less, the same budget can buy more visibility and more leads. Conversion and call tracking are set up from day one, and your Client Hub shows Microsoft next to Google, with spend, leads, cost per lead and revenue side by side.
Microsoft Ads vs Google Ads, more clicks for the budget.
We run both platforms side by side for many of the same businesses. Microsoft typically takes about 13% of the budget and brings in 18% of the clicks.
Cost per click
Microsoft Ads $1.34 versus Google Ads $1.90: 29% lower.
3 in 4 businesses paid less per click on Microsoft.
Cost per 1,000 impressions
Microsoft Ads $23 versus Google Ads $37: 38% lower.
The same budget buys more visibility.
Average order value
Microsoft Ads $339 versus Google Ads $279: $60 more per order.
Nearly 9 in 10 of the online stores we compared saw bigger orders on Microsoft.
Clicks on weekends
Microsoft Ads 26% versus Google Ads 28%: about the same.
One ad schedule works for both platforms.
Microsoft Ads for your business, beyond Google.
Some industries find their best customers on Bing. We know if yours does.
Retail & ecommerce More orders at a better return.
Microsoft Shopping ads and Performance Max run from the same Merchant Center feed you use on Google, reaching shoppers on Bing, Edge and the Microsoft network who are ready to buy. We import and adapt your feed, bid by product margin and return on ad spend, and report orders and revenue from Microsoft next to Google in your Client Hub.
Retail & ecommerce
Automotive Reach buyers who search on Bing.
Dealers, parts sellers and performance brands reach car and parts shoppers on Bing, often with less competition for the same searches than on Google. We mirror your best Google campaigns, then tune bids and schedules for Microsoft’s searchers and track calls, forms and orders by campaign.
AutomotiveIndustrial & B2B Win the buyers at their desks.
Bing is the default search engine in Windows and Microsoft Edge, the setup many offices run, which makes Microsoft Ads a natural fit for industrial suppliers and B2B services. We target the exact product and service searches buyers make, add LinkedIn profile targeting by industry and job function, and track quote requests back to the keyword.
Industrial & B2B
Medical & senior living Reach patients and families searching for care.
Patients and families researching care, treatments and senior living communities search on Bing too, and those clicks often cost less than on Google. We write ads within healthcare advertising rules, track calls, tour requests and appointment forms, and report cost per lead by campaign.
Medical & senior living
One team runs your Microsoft Ads, and answers for the conversions.
From the first import to the last conversion, every part of your Microsoft Advertising account is covered and every result is tracked in your Client Hub. In the last three years alone we have set up Microsoft Ads (UET) conversion tracking for 150+ advertisers.
Search ads
Your ads at the top of Bing, Yahoo, AOL and DuckDuckGo and in Copilot answers when someone searches for what you sell. We build campaigns around the searches that turn into calls, forms and sales, and cut the terms that waste budget every week.
Shopping & Performance Max
Product ads with your photo and price on Bing and across the Microsoft network, built from the same Merchant Center feed as your Google Shopping ads. We fix feed errors, adapt titles and bid by product margin so every dollar is judged on revenue.
Bids & budget
Microsoft clicks often cost less than Google’s for the same searches. We set bids by device, location, time of day and audience, add LinkedIn profile targeting where it pays, and move budget toward the campaigns with the lowest cost per lead.
Conversion & call tracking
Conversion tracking, call tracking and Microsoft’s UET tag are set up from day one, so every form, call and purchase is tied to the campaign and keyword that produced it, and shows in your Client Hub next to your Google results.
More conversions, for less.
-
+53%leads from Microsoft Ads
Podiatry · Podiatry Center of NJ
+50% Microsoft Ads conversion rate
-
+49%Microsoft Ads ROAS
Furniture · Club Furniture
+38% revenue from Microsoft Ads43% improved cost per click on Microsoft Ads
-
+87%Microsoft Ads click-through rate
Cleaners · Air Duct Brothers
69% improved cost per click on Microsoft Ads
-
+517%leads from Microsoft Ads
Criminal Defense · Crisp and Associates
+64% Microsoft Ads conversion rate
-
+255%conversions from Microsoft Ads
Auto Parts · PerTronix
52% improved cost per conversion on Microsoft Ads+52% Microsoft Ads ROAS
-
56%improved cost per conversion on Microsoft Ads
Distributors & Suppliers · Application Associates
+57% Microsoft Ads ROAS+64% Microsoft Ads conversion rate
-
+31%Microsoft Ads click-through rate
Real Estate · NJ Lux Real Estate
26% improved cost per click on Microsoft Ads
-
+75%conversions from Microsoft Ads
Fashion · Boardroom Socks
33% improved cost per conversion on Microsoft Ads+54% Microsoft Ads ROAS
-
78%improved cost per lead on Microsoft Ads
Pest Control · Best Pest Wildlife
+222% Microsoft Ads conversion rate29% improved cost per click on Microsoft Ads
-
+80%Microsoft Ads conversion rate
Auto Parts · Top Flight Automotive
+49% Microsoft Ads click-through rate
-
+33%conversions from Microsoft Ads
Gifts & Personalization · Rent My Instrument
53% improved cost per conversion on Microsoft Ads+42% Microsoft Ads conversion rate
-
+277%Microsoft Ads click-through rate
Car Dealership · Volvo Cars Westport
91% improved cost per click on Microsoft Ads
-
+70%leads from Microsoft Ads
Real Estate · DEStorage
64% improved cost per lead on Microsoft Ads63% improved cost per click on Microsoft Ads
-
+343%conversions from Microsoft Ads
Distributors & Suppliers · ASMC
70% improved cost per conversion on Microsoft Ads+55% revenue from Microsoft Ads
-
+700%leads from Microsoft Ads
Engineering · Koch Modular Process Systems
84% improved cost per lead on Microsoft Ads+528% Microsoft Ads conversion rate
-
+69%conversions from Microsoft Ads
Home & Garden · Evolution Power Tools
36% improved cost per conversion on Microsoft Ads+80% Microsoft Ads ROAS
Companies choose SmartSites for PPC
You’ll always know what Bing brings in next to Google.
Know which ads earn their budget: Microsoft and Google spend sit next to the calls, forms and sales each campaign brought in, in plain language and updated every day.
Microsoft Ads PerformanceSpend, clicks, conversions, cost per conversion and impression share for every Microsoft Ads campaign, with the monthly trend. 
Leads OverviewEvery call, form and message in one list, de-duplicated across sources. 
Phone CallsRecordings, AI call summaries and outcomes: booked, qualified, missed or vendor pitch. 
Form SubmissionsVerified leads vs junk, with the source, campaign and UTM behind each one. 
Website PerformanceWhich landing pages turn paid clicks into leads and sales, from GA4 in plain English. 
Shopping ProductsYour Merchant Center products by clicks, impressions and position, the same feed your Shopping ads run on.
Microsoft Ads questions, answered
A monthly management fee, plus your ad spend, which is paid straight to Microsoft. Setup is free, and you get a written proposal with the scope and fee before you sign. The minimum ad budget is set by campaign type, not per platform, so adding Microsoft to Google does not double it; see PPC management for the minimums and what the fee covers.
For most businesses, yes. Microsoft reaches searchers on Bing, Yahoo, AOL and DuckDuckGo who may never see your Google ads, and clicks often cost less because fewer advertisers compete for them. It works best as an addition to Google, sharing the keywords and offers that already convert.
Often, but not always. In the accounts we run on both platforms, clicks usually cost less on Microsoft, but it depends on your industry and competition. We compare cost per lead and return on ad spend on both before moving budget.
Yes, and that is usually where we start. We import your best campaigns, then adjust bids, negative keywords, ad schedules and audiences for Microsoft's searchers instead of leaving a straight copy running.
Microsoft Advertising, formerly Bing Ads, shows your ads on Bing, Yahoo, AOL and DuckDuckGo search results, in Copilot, in Microsoft Edge and Windows, and across the Microsoft Audience Network, which includes MSN, Outlook and partner sites. Video and connected TV placements are available too, with connected TV billed as an additional platform.
Yes. Microsoft Shopping and Performance Max run from your Merchant Center feed, the same one your Google Shopping ads use. See our ecommerce ads management for how we manage feeds and bidding.
We install Microsoft's UET tag and set up conversion tracking from day one, and call tracking is included. Every call, form and sale is tied to the campaign that produced it, and your Client Hub shows Microsoft and Google side by side.
Yes. SmartSites is a Microsoft Advertising Select Partner, which gives our clients extra support from Microsoft and early access to new ad formats. Every campaign is built and reviewed by our certified PPC analysts.
