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G2Amazon Ads management
Amazon Ads that sell more at a lower ACoS.
Sponsored Products, Sponsored Brands and Sponsored Display campaigns built around your margins, run by our in-house PPC team and judged on sales and advertising cost of sale.
Amazon Ads specialists who protect your margins.
On Amazon, ads and organic rank feed each other: every sale from a sponsored placement helps your listing climb, and every wasted click eats into a thin margin. Our PPC analysts research the search terms shoppers use on Amazon, structure Sponsored Products campaigns by product and match type, harvest the terms that convert and add the ones that don’t as negatives. Sponsored Brands and Sponsored Display then defend your listings and win back shoppers who viewed them. Bids are set by product margin and target advertising cost of sale (ACoS), so growth never comes at a loss, and you get clear monthly reporting on sales, spend, ACoS and return on ad spend.
One team runs your Amazon Ads, and answers for the sales.
From the first keyword to the last sale, one analyst owns the account and judges every decision on sales and ACoS.
Sponsored Products
Ads for individual products in Amazon search results and on product pages. Amazon reports an average monthly ad-supported audience of more than 300 million people in the US. We choose the products worth advertising, build keyword and product-targeting campaigns, and bid by margin so each sale is profitable.
Sponsored Brands
Your logo, a headline and several products, or a video, at the top of the search results. We use Sponsored Brands to own your brand and category searches and send shoppers to your Store.
Sponsored Display
Ads that reach shoppers who viewed your products, or similar ones, on and off Amazon. We use them to bring back shoppers who did not buy and to defend your product pages from competitors.
Bids, budgets & ACoS
Every week we move bids and budget toward the terms and products with the best return, cut the ones that waste spend and report sales, ACoS and return on ad spend in plain language.
More Amazon sales, at a lower cost of sale.
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+4,201%more revenue
Fashion · Shadyfront Holdings
+217% ROAS68% improved cost per order
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+3,847%more orders
Electronics · Hobolite North America
+96% ROAS+1660% revenue
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+3,524%higher ROAS
Gifts & Personalization · Bullion Exchanges
+296% revenue38% improved cost per order
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+3,088%more revenue
Wellness & Supplements · Kelly Bee Recovery
+223% ROAS87% improved cost per order
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+3,000%more revenue
Auto Parts · Keast Enterprises
93% improved cost per order+417% orders
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+2,765%more revenue from Meta Ads
Auto Parts · Recon Recovery
+988% ROAS+2497% revenue
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+2,760%more revenue
Fashion · The Light Walk Shoes
+436% ROAS89% improved cost per order
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+2,755%more orders
Food & Beverage · Golden Goat Caviar
+121% ROAS+2701% revenue
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+2,316%more orders
Home and Garden · Fix Linens
+476% ROAS+1462% revenue
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+2,271%more revenue
Jewelry · Opal Whisperers
+801% ROAS60% improved cost per order
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+2,244%more orders
Medical Products · Etech Mobility
+295% revenue73% improved cost per order
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+2,214%more orders
Fashion · Likelihood
+796% ROAS+1742% revenue
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+2,201%more orders
Masonry · Hearthstopper
+105% ROAS+1847% revenue
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+2,111%more revenue
SAAS · MasterWriter
+1931% orders+438% conversions from Meta Ads
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+2,072%more revenue
Wellness & Supplements · Ape Iron ZOH
+29% ROAS+1621% orders
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+1,989%more revenue
Manufacturing · Air-Con International
+105% ROAS56% improved cost per order
Companies choose SmartSites for PPC
Amazon Ads questions, answered
A monthly management fee, plus your ad spend, which is paid straight to Amazon. Setup is free. The minimum ad budget for ecommerce campaigns is $2,500 a month. Within that, we set a starting budget from your sales goals and target ACoS, then scale the campaigns that sell profitably. You get a written proposal with the scope and fee before you sign.
Keyword and product research, campaign structure for Sponsored Products, Sponsored Brands and Sponsored Display, bids and budgets, negative keywords and search-term harvesting. One analyst owns your account and reports sales, spend, ACoS and return on ad spend every month. We meet at least once a month, more often if you like.
ACoS, or advertising cost of sale, is your ad spend divided by the sales those ads produced. A 25% ACoS means a quarter of the sales those ads brought in went back into advertising. We set a target ACoS from your product margins, so growth stays profitable.
They can. Sales from sponsored placements count toward a product's sales history, which Amazon uses in its organic ranking, so a well-run ad campaign often lifts organic visibility too.
Yes. We manage advertising for brands selling through Seller Central (third-party sellers) and Vendor Central (selling to Amazon), in your own advertising account.
We write the headlines, choose the products to feature and build every campaign. Sponsored Brands video ads use footage you supply, because we don't shoot or edit video. If you need new designs, we offer ad creative packages.
Yes. SmartSites is an Amazon Verified Partner, which gives our clients extra support from Amazon and early access to new ad formats. Every campaign is run by our certified PPC analysts and judged on sales and ACoS.
