SEO copywriting

SEO copywriting that can prove itself.

Content researched against primary sources, built from your own business data, checked for plagiarism and edited by a human editor, with the evidence attached to every page.

4.9 average from 140+ reviews that mention our content and writing

Get a free content proposal See content results

Community Training Connection case study

+1,423% organic impressions Community Training Connection

+1,800% organic site traffic Curated Spread

+440% organic clicks Metal Master Shop

The Manifest#1 Content Creation Company in New York City
The Manifest#1 On-Page SEO Company in New York City
The Manifest#2 of the Top 100 SEO Companies in the US
G2Leader in SEO Services, Fall 2026
Forbes Advisor#1 Best SEO Services 2026

An SEO copywriting agency that writes content that ranks.

Companies choose SmartSites for SEO copywriting

Why most content stopped working.

01
The web filled up
Anyone can produce a thousand competent words about your industry in a minute. Search engines know it and readers know it, so competent is no longer worth anything.
02
The answer moved onto the results page
Google now answers the easy questions itself. The pages that still earn a visit are the ones saying something a summary cannot: a real business, real numbers, real sources.
03
Nobody shows their work
Every agency promises high-quality, optimized content. Ask what a particular article was based on and you get a document and a shrug.

Content engineered for people, algorithms and agents.

Three pillars behind every article we write.

Topical Expertise

Brand Authority

Ranked & Recommended

Topical Expertise

Deeply researched. Grounded in how the audience thinks, searches, and chooses.

Content brief analyzes top results and develops a unique angle to outperform them
Live SERP, AI Overview & People Also Ask insights
Direct access to 16 government databases, 50+ trusted sources, 1.7B rows of data updated hourly

Where the facts come from

Government & research Read directly, per subject

Search & your data Live results, your accounts

Also Europe PMC, CourtListener, eCFR, EIA, FEMA, USGS and your own state’s statutes, each runs when the subject calls for it.

Brand Authority

Your brand becomes the source material.

Fresh brand context from onboarding, continuously updated as your business evolves
Google Search Console guides internal links to the most relevant, highest-impact pages
Google Reviews woven into content as authentic proof that reinforces positive brand signals
Instagram and YouTube content captured and indexed to surface first-hand experience and information gain

Live Google result · a Ford dealer we work with

A Google search for what is the F-150 Raptor R MSRP: the AI Overview takes the base MSRP, the engine and the ordering structure from the dealer's own pages, citing them three times

Google’s own AI answer quotes the client by name Someone asks what a 2026 Raptor R costs. Google’s answer is sourced from this dealer’s pages, cited three times, above every organic result.

Your brand, read from

Search Console
Business Profile
Merchant Center
Instagram
TikTok
YouTube

Ranked & Recommended

Search ranked your page. AI recommends your business.

Answer-first content, structured FAQs, clear topics, licensed imagery
Originality verified through plagiarism checks, AI detection, and human editorial review
An editor reads every page, and nothing publishes without your approval
The result: content that ranks in search and gets your brand recommended in AI

Search Console · a dealer group we work with

Google Search Console's Generative AI features report: 82.6 thousand total impressions over three months, on a rising daily trend

Ranked123,622impressions at position 7.5, from pages live since 27 July
Recommended82,600appearances inside Google’s AI answers in three months

Untouchable by off-the-shelf AI or other agencies.

PillarTypical contentSmartSites

Topical Expertise

A writer’s own Google search
“Industry knowledge”
Written for one keyword

Live SERP, AI Overview & People Also Ask data
16 government & research databases, cited
Answers the whole fan-out of questions

Brand Authority

A brand guide nobody reopens
Claims anyone could make
Internal links by guesswork

Your brand context, kept current
Your real reviews, Instagram & YouTube
Links chosen from your Search Console

Ranked & Recommended

Walls of text, images from wherever
One draft, then it ships
Written for rankings, not AI answers

Answer-first, structured FAQs, licensed images
Plagiarism, AI & editor checks, every page
Ranks in search, recommended in AI

Content that ranks is written by people who know search.

Great SEO content starts long before the first sentence. Our writers and editors work side by side with our SEO strategists, so every page begins with the searches your customers actually make, the questions Google and AI assistants already answer, and the gaps your competitors leave open. We write service and location pages that turn visits into calls, product and category copy that sells, and guides and blog posts that build authority on the topics you want to own, all in your brand voice and backed by real sources and first-hand detail from your business. Our writers use AI to research and draft, and every piece is reviewed, edited and checked for plagiarism and accuracy by a human editor before it goes live, then optimized, linked into the rest of your site and measured. Rankings, organic traffic and leads for every page we write show in your Client Hub, so you can see what your content earns.

SEO copywriting for your business, in your customers’ words.

Stores, service businesses, law firms, practices, manufacturers and dealers each need content that answers different questions. Each already has businesses whose content we wrote.

Online stores Copy that sells the category.

Shoppers compare before they buy. Category pages, buying guides and product copy that answer their questions rank for the searches that lead to a sale. We write category and product copy around what shoppers search and compare, add buying guides that link to the products, and track organic revenue and orders in your Client Hub.

Ecommerce SEO

Coin Exchange NY

R & Y A/C CompressorsMiami, FL

Gauer Metal Products +947% more organic conversions R & Y A/C Compressors

Everything we write, researched, edited and optimized.

Web pages written for 1,100+ clients in the last three years: service and location pages, product and category copy, blogs and guides, refreshes and AI-ready answers, drafted by our writers, edited by a human and checked before anything goes live.

Service & landing pages

Your service pages do the selling. We write each one around the searches your customers make and the questions they ask before they call, with proof from your own business, clear calls to action and the internal links that help Google see which pages matter most.

Corradino & Partners

Dr Alex NYC

Kelly Bee Recovery +476% more organic conversions Dr Alex NYC

Content that ranks, and brings in customers.

See all 411 SEO case studies

You’ll always know what every page we write brings in.

Pages written, rankings, organic traffic, AI visits and leads from your own Google accounts, side by side, updated every day.

SEO ServicesWhat we wrote each month: pages published, hours invested and links earned.
Google Search ConsoleImpressions, clicks and positions for every page and search, with the conversions they bring.
Website PerformanceConversions and traffic from GA4, with organic search next to every other channel.
AI Search InsightsVisits from ChatGPT, Gemini and Perplexity, and how AI answers lead to customers.
Leads OverviewEvery call, form and message in one list, with the source behind each lead.
Site CrawlBroken pages, redirects, slow responses and missing tags across the whole site, with what to fix first.

SEO copywriting questions

SEO copywriting is available on its own or as part of an SEO plan. SEO plans start at $2,600 a month: a minimum of 40 hours at $65 an hour, with free setup. Your hours can be used interchangeably between content, link building and web development, so a plan built around content can put most of its hours into writing. How much you need depends on your goals, your site and your publishing plan. Request a free proposal and we will recommend a plan, with the scope and price set out before any work starts.

Service and location pages, product and category pages, blog posts and buyer's guides, refreshes of pages you already have, and FAQ sections structured so AI assistants can quote them. See also our blogging services and Organic SEO programs.

On an SEO plan, the first month goes to research, keyword planning and strategy, and new content starts in month 2. In the first few months you approve each piece, so we get your voice right before the calendar picks up speed. Nothing goes live until you sign off.

You don't need to. Your SEO strategist plans the editorial calendar from your keyword research, your Search Console data and the questions people ask. The titles on that plan are what gets written, in order and on schedule, and seasonal content can be commissioned early and reviewed without a rush.

Our writers use AI to research and draft, and every draft is then reviewed and edited by a human editor. Each page is checked for plagiarism, every number is traced to a source, and the checks stay attached to the article so you can open them yourself. Nothing goes live until your team signs off.

Every sentence carrying a figure, an authority or a quotation is checked against the sources the research actually returned. A sentence that cannot be sourced is rewritten without its number. For subjects that need it, we read 16 government and research databases directly, including the EPA, NHTSA, the Census Bureau, the CDC, the FDA and PubMed. In regulated industries, the article is written against your own state's rules.

Writing pages people want to read that search engines and AI assistants can understand, rank and quote. It used to mean fitting keywords into a page. Today it means answering the question directly, covering the related questions people also ask, and backing every claim with sources and first-hand detail from your business.

Yes, more than before. Anyone can produce competent, generic text about your industry in a minute, and Google now answers the easy questions on the results page itself. The pages that still earn a visit, and a mention in AI answers, say something a summary cannot: a real business, real numbers, real sources. That is what we write.