SEO analysis

An SEO analysis that shows what to fix first.

Our SEO team reviews your rankings, site health, content and links against the competitors who outrank you, then gives you a prioritised plan in plain language, built from your own Search Console and analytics data.

Client Hub Site Crawl report: indexable pages, errors, warnings and notices, each issue with the URLs it affects
Client Hub Site Crawl: every issue, the pages it affects and what to fix first

An SEO analysis that ends in a plan you can act on.

What your SEO analysis covers, and what you get from it.

The same research behind keyword plans for 1,200+ businesses and competitor research for 1,100+ in the last three years: rankings and keyword gaps, a competitor benchmark, technical health and content and links, turned into one prioritised plan.

Rankings & keyword gaps

Where you rank today, the searches that already bring you customers, and the valuable ones you are missing, taken from your own Search Console data and keyword research rather than guesses.

Plans that pay off.

See all SEO case studies

Companies choose SmartSites for SEO analysis

A plan you can check in your own numbers.

Rankings, traffic, AI visits and leads from your own Google accounts, so you can see each recommendation pay off.

  • Client Hub Google Search Console report: search conversions, impressions, average position, click-through rate and clicks
    Google Search ConsoleImpressions, clicks and positions for every page and search, with the conversions they bring.
  • Client Hub Website Performance report: GA4 conversions, conversion rate, engagement, sessions and users
    Website PerformanceConversions and traffic from GA4, with organic search next to every other channel.
  • Client Hub AI Search Insights report: visits from AI tools like ChatGPT, Gemini and Perplexity and how AI leads to customers
    AI Search InsightsVisits from ChatGPT, Gemini and Perplexity, and how AI answers lead to customers.
  • Client Hub SEO Services report: content written, hours invested and links earned, month by month
    SEO ServicesWhat we did each month: pages written, hours invested and links earned.
  • Client Hub Leads Overview report: every call, form and message in one list, leads per day, lead sources and time of day
    Leads OverviewEvery call, form and message in one list, with the source behind each lead.
  • Client Hub Phone Calls report: call volume, recordings and AI call summaries with outcomes such as qualified, booked and missed
    Phone CallsRecordings, AI call summaries and outcomes, so you know which calls became customers.

SEO analysis questions, answered

The full analysis is the first step of every SEO plan, and plans start at $2,600 a month: a minimum of 40 hours at $65 an hour, with free setup. Your hours can be used interchangeably between content, link building and web development, so once the plan is set they go where the analysis says they will do the most good. Request an SEO analysis and we will send a free proposal with the scope and price before any work starts.

A review of how your website performs in search today and why: your rankings and keyword gaps, technical health, content and links, compared with the competitors who outrank you, ending in a prioritized plan.

A clear, plain-language summary of where you stand, the opportunities worth pursuing and the order to tackle them in, with the reasoning behind each recommendation.

On an SEO plan, the analysis happens in the first month, alongside the technical audit and strategy, so new content and links can start in month 2. Larger sites and more competitive markets take longer to research. Once the plan is in place, your Client Hub keeps tracking rankings, traffic and leads, so you can check each recommendation in your own numbers.

Your own Google Search Console and analytics data where you give us access, plus crawls of your site and industry SEO tools for keywords, competitors and backlinks.

A technical audit goes page by page through crawling, indexing, speed and site structure, and ends with the fixes made. An SEO analysis looks wider, at rankings, competitors, content and links as well, to decide what to do first. See Technical SEO Audit.

Yes. Your own team can carry out the plan with our guidance through SEO consulting, or we can carry it out as part of an SEO campaign, with every result tracked in your Client Hub. See SEO Consulting and Organic SEO.