G2Link building services
Link building that earns lasting authority.
We earn links from relevant, trusted sites through content, outreach and digital PR, point them at the pages that need them most, and show every link and the rankings it moves in your own live Client Hub.
A link building agency that grows your authority.
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“Their strategic approach to keyword optimization, content development, and link-building has significantly boosted our organic traffic and search engine rankings.”
Anna Difabio, Gauer Metal Products
“SEO, keywords and proper backlinks were fixed early in our collab so my site jumped to the top of search results.”
Zabrina Claire, CAiMP
“In addition, SmartSites did keyword research, competitor research and have been creating backlinks, etc. Comparing last year Jan. 1-Oct. 1 to this year, same time frame (Jan.-Oct.) online store sessions are up 137%.”
Brandi Horton, Tipsy Cocktail Supply Co.
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“Organic traffic is up 107% from last year.”
Mitch Hunt, Essential Electric Supply
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“They manage our SEO and PPC pipelines by conducting link building and content writing to boost our traffic.”
Cori Stone, NFC Academy
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“They have consistently placed me on the first page for most google searches.”
Edward Shulman, The Shulman Law Group
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“We are seeing an increase in traffic and the number of forms filled out on our website attributed specifically to organic SEO after only a few months of working with SmartSites on SEO efforts.”
Meghan Boots, Pulsa
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“SmartSites conducted a comprehensive SEO and website audit, thoroughly examining our backlinks, competitor keywords, and more.”
Mackenzie Barber, Merge
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“Thanks to their expertise, we are seeing significant improvements in our search rankings and online visibility.”
Kay Sharma, App2Food
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“They’ve helped us grow both our Organic & our Paid traffic tremendously.”
Lori Machansky, Competition Auto Group
Links that move rankings come from relevance, not volume.
A handful of links from sites your customers actually read will do more for your rankings than hundreds from sites nobody visits. Our in-house SEO team starts by comparing your backlink profile with the competitors who outrank you, finds the gaps that matter, and builds a plan around the pages that would earn the most from more authority: the category, service and location pages that bring in customers. We earn links through content worth citing, outreach to industry publications and trade sites, digital PR, local citations and partnerships, and we reclaim the links you have already earned but lost to broken pages. Every account gets a backlink health check that flags risky links before they become a problem. Every link we earn is logged in your Client Hub next to the rankings, organic traffic and leads it supports, so you can see exactly what your authority is buying you.
Link building for your business, from sites your customers trust.
The links that move rankings differ by industry: trade publications for manufacturers, local media for contractors, health and legal sources for practices and firms. Each already has businesses we have built authority for.
Online stores Lift whole categories.
Product pages rarely earn links on their own. Stores rank when authority flows from guides, gift lists, reviews and press into the category pages that sell. We earn links from bloggers, review sites and niche publications, point them at the categories with the most revenue potential, and track organic revenue and orders in your Client Hub.
Ecommerce SEOHome services Own your local market.
Contractors and home service companies win the map and the local results with links from local news, suppliers, associations and directories customers trust. We build local citations and community links, earn mentions from local and trade sites, and track the calls and form leads that follow in your Client Hub.
Home Services Marketing
Medical & healthcare Earn links Google trusts.
Health searches carry a higher bar for trust. Practices rank when credible health, local and professional sites link to them, not when they buy volume. We earn links from health publications, professional associations and local sources, keep the profile clean, and track appointment requests in your Client Hub.
Healthcare Marketing
B2B & manufacturers Get cited by your industry.
B2B buyers trust the trade publications, distributors and associations in their field. Links from those sites lift the product and capability pages they search for. We earn placements in industry publications and supplier directories, turn your expertise into content worth citing, and track RFQs and leads in your Client Hub.
B2B Marketing
Law firms Build authority in your practice area.
Legal searches are among the most competitive there are. Firms outrank their competitors with links from legal directories, local media and the communities they serve. We build legal directory and local links, earn mentions for your attorneys’ expertise, and track consultations and calls in your Client Hub.
Law Firm Marketing
Automotive Win model and parts searches.
Dealers and parts sellers compete with manufacturers and marketplaces. Local, community and enthusiast links give model, service and product pages the authority to rank. We earn links from local and enthusiast sites, sponsorships and partners, and track leads, calls and sales in your Client Hub.
Automotive Marketing
Every way we earn links, from one in-house team.
Link building for 1,100+ SEO clients and local citations for 950+ businesses in the last three years: content, outreach, digital PR, citations and link reclamation, planned around the pages that need authority most and reported link by link.
Content & outreach
The strongest links are earned by content other sites want to cite. We create guides, resources and expert articles, then reach out to the editors, bloggers and industry sites your customers read, and secure placements on sites relevant to what you sell.
Digital PR
Newsworthy stories, data and expert commentary earn links and mentions from news sites and publications that are hard to get any other way. Those mentions build the authority Google rewards and the brand signals AI assistants rely on.
Local citations & links
For businesses that serve an area, consistent citations and links from local news, chambers, associations and suppliers tell Google you are a trusted part of the community, and lift both the map pack and the local organic results.
Backlink health & reclamation
Our backlink health check runs on every SEO account, on and off your site. The links you have already earned are the cheapest to get back, so we reclaim those first, then deal with anything that could cost you rankings before it does.
Reclaim, off your site: Link Recovery
Win back lost links and unlinked mentions
Reclaim, on your site: Dead URLs with Backlinks
Redirect dead pages that still have links
Protect, off your site: Spam Links to Disavow
Cut only what is genuinely toxic
Protect, on your site: Broken Links on Site
Fix the dead ends visitors hit
Every link reported
You see every link we earn, where it points and when it went live, in your Client Hub, next to the rankings, organic traffic and leads it supports. No mystery spreadsheets and no link counts without context.
Links that lift rankings and traffic.
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+325%more organic conversions
Building Materials · Gauer Metal Products
+75% site traffic+225% conversions
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+1,985%more organic conversions
Home and Garden · Ed's Plant Shop
+87% site traffic+1064% conversions
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+3,172%more revenue from SEO
Gifts & Personalization · Coin Exchange NY
+38% site traffic+25% conversions
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+88%more organic conversions
Medical Spa · Studio Esthetique
+187% site traffic+879% conversions
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+139%more organic site traffic
Immigration Law · The Shulman Law Group
+159% site traffic+38% conversions
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+947%more organic conversions
Auto Parts · R & Y A/C Compressors
+299% site traffic+601% conversions
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+447%more organic conversions
Distributors & Suppliers · Essential Electric Supply
+75% site traffic+473% conversions
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+246%more organic conversions
Cleaners · Air Duct Brothers
+124% site traffic+188% conversions
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+2,171%more organic site traffic
Electronics · Filamatrix
+52% site traffic+2326% conversions
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+342%more organic conversions
Chiropractor · Garden State Spinal Care
+69% site traffic+254% conversions
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+88%more organic search traffic
Real Estate · Dharma Home Suites
+42% total site traffic
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+160%more revenue from SEO
Gifts & Personalization · Impact Banners and Signs
+32% site traffic+135% conversions
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+35%more organic conversions
Distributors & Suppliers · Load Cell Central
+52% conversions
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+2,300%more organic conversions
Wellness & Supplements · Kelly Bee Recovery
+416% site traffic+3976% conversions
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+2,300%more organic conversions
Pest Control · Best Pest Wildlife
+2047% site traffic+4250% conversions
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+50%more organic site traffic
Real Estate · NJ Lux Real Estate
+178% site traffic+36% conversions
Companies choose SmartSites for link building
You’ll always know what every link does for your rankings.
Links earned, content published and hours invested, next to the rankings, organic traffic and leads they support, from your own Google accounts, updated every day.
SEO ServicesWhat we did each month: pages written, hours invested and links earned. 
Google Search ConsoleImpressions, clicks and positions for every page and search, with the conversions they bring. 
Website PerformanceConversions and traffic from GA4, with organic search next to every other channel. 
Site CrawlBroken pages, redirects, slow responses and missing tags across the whole site, with what to fix first. 
AI Search InsightsVisits from ChatGPT, Gemini and Perplexity, and how AI answers lead to customers. 
Leads OverviewEvery call, form and message in one list, with the source behind each lead.
Link building questions, answered
Link building is available on its own or as part of an SEO plan, and agencies can resell it under their own brand. SEO plans start at $2,600 a month: a minimum of 40 hours at $65 an hour, with free setup. Your hours can be used interchangeably between content, link building and web development, so a site that needs more authority can put more of its hours into links. How much link work you need depends on how competitive your market is. After a free consultation we send a written proposal with the scope and the monthly price, so you know the cost before any work starts.
Links from content and outreach to industry and niche sites, digital PR placements, local citations and community links, supplier and partner links, and reclaimed links to pages that moved. Every link is chosen for relevance to your business and your customers. See Digital PR.
There is no fixed link count, because the right number depends on your market and how many of your plan's hours go into links. A handful of links from sites your customers actually read will do more for your rankings than hundreds from sites nobody visits, so we plan the work around the pages that need authority most and the gaps against competitors who outrank you. Your proposal sets out the link work for your plan, and every link we earn is logged in your Client Hub as it goes live.
New links usually take weeks to be found and counted, and the effect builds over months as your authority grows. On an SEO plan, link building starts in month 2, after the first month's research, audit and strategy. Links work best alongside strong content and a technically sound site, which is why we plan them as part of your whole SEO campaign. For the overall timeline, see how long SEO takes.
We look at relevance first: would your customers read this site? Then at the site's own authority and traffic, and at the links your top-ranking competitors have that you don't. Every site has to earn its place on quality, and we don't use black-hat tactics, spammy links or private blog networks. Our backlink health check also flags risky links pointing at your site, so they can be dealt with before they cause problems.
Every link we earn is logged in your Client Hub with the page it points to and when it went live, alongside your rankings, organic traffic and leads from your own Google accounts. You also get a written report every month.
Link building is earning links to your website from other sites. Search engines treat a link from a relevant, trusted site as a vote of confidence, so the right links help your pages rank higher and send referral visitors of their own.
Yes, though quality matters far more than quantity. Google uses links as one of many signals, and a few links from relevant, trusted sites outweigh hundreds from low-quality ones. Links and brand mentions also shape how AI assistants judge which businesses to recommend.
