Google Business Profile optimization
Google Business Profile optimization that gets you calls.
Show up in the map pack. Look like the obvious choice. Make calling you one tap away.
We complete, post to and protect your Google Business Profile, bring in fresh reviews, and show the views, calls and direction requests it earns in your own live Client Hub.
4.9 average from 110+ reviews by local businesses on our SEO
A Google Business Profile agency that gets you chosen nearby.
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“Increased our Google listing position from ~60 to 18 and keep climbing.”
Alexander Ladighin, Cleaning Master
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“Their collaboration ensures our PPC, SEO, AEO, and Google Business Profile strategies are aligned, creating a stronger overall marketing program than we could achieve with separate vendors.”
Jamie Weber, Anago of Nashville
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“Most importantly, the work is producing results. We’ve already seen improvements in both our online visibility and conversions, which is ultimately what matters most to us.”
Joseph Passalacqua, Maid Sailors
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“I have used other SEO companies in the past and they are by far the most responsive and have produced the best results.”
Keith Tysar, K & K Heating & Cooling
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“SmartSites has elevated our presence on the web and helped optimize our website.”
Dagan Hembree, Ground Zero Construction
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“They provide clear reporting, actionable recommendations, and are always available to answer questions or adjust strategies when needed.”
Jim Vick, Kenny Leigh & Associates
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“We were completely dissatisfied with our current company and contacted SmartSites after doing an online search. From the very beginning, they made the transition as easy as it possibly could be.”
Kirk Eppenstein, Will To Escape
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“We utilize SmartSites for SEO, Social Media, and PPC Advertising. They do a great job and are always friendly while quick to respond.”
Jake Oleszkiewicz, Council on Compulsive Gambling of NJ
Business Profiles that bring in customers.
1.6M+ calls in the last 12 months.
Across the 1,800+ client Business Profiles in our Client Hub, customers called, asked for directions or clicked through to the website 8.7M+ times in a year.
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1.6M+
Phone calls from our clients’ Google Business Profiles.
Client Business Profiles, last 12 months
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2.9M+
Direction requests: customers on their way to the door.
Client Business Profiles, last 12 months
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1,800+
Business Profiles of 950+ client businesses reporting live in our Client Hub.
Connected client profiles, summer 2026
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95,000+
New Google reviews on the profiles in our Client Hub, 9 in 10 of them five stars.
Google reviews, last 12 months
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3 in 4
Profile views come from Google Search rather than Maps, and 7 in 10 happen on a phone.
Typical client profile, last 12 months
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100+
Businesses getting regular Business Profile posts from our SEO team this year.
Our project records, 2026
Your profile, run by the team that runs your local SEO.
Your Google Business Profile is often the first thing a nearby customer sees, before your website and before they call. Our SEO team treats it as a storefront that needs looking after every week: the right primary and secondary categories, every service and product listed, hours that match reality, photos that show real work, and posts that give Google and customers something new to see. We ask for reviews the right way and answer every one, watch for suggested edits and competitors’ spam listings, and fix verification problems before they cost you calls. Posting to and managing Business Profiles is a standing task for more than 100 of our clients this year, and every call, direction request and website click the profile earns shows up in your Client Hub.
One profile, three jobs: get found, get chosen, get the call.
Google ranks the map pack on relevance, distance and prominence. We work on everything you control, keep the profile clean behind the scenes and measure what it brings in.
- Get foundShow up for more nearby searches
- Primary and secondary categories
- Services and products
- Service areas and hours
- Description and attributes
- Get chosenLook like the obvious pick
- Photos of real work
- Regular posts and offers
- Fresh reviews, every one answered
- Answers to common questions
- Get the callMake the next step one tap
- Tracked call number
- Booking and message links
- Location and service pages
- Local Services Ads alongside
- Verification and reinstatement
- Duplicate and spam listings reported
- Suggested edits watched
- Same name, address and phone everywhere
Everything your profile needs, handled every month.
From the first audit to the call it brings in, every part of your Google Business Profile is covered by our own SEO team.
Profile & categories
Most profiles are missing things Google uses to decide who shows up. We choose the primary and secondary categories that match what people search, write the description, set hours, holiday hours, service areas and attributes, and fix anything that doesn’t match your website, so you appear for more of the searches that bring customers.
Services, products & photos
Customers compare listings before they call. We list every service and product with a clear description, add photos of your team, jobs and premises on a steady schedule, and keep them current, so the profile answers questions before they’re asked and more viewers tap through to your website.
Posts & updates
Posts show Google and customers that the business is active. We plan and publish regular updates, offers, events and news, often built from your newest blog content, with photos and a clear button to call, book or learn more, and we keep the plan going month after month.
Reviews & replies
Reviews decide who gets the call. We set up a direct review link and QR code your team can send by text or email right after a job, answer every review, good or bad, in your voice, and flag reviews that break Google’s rules. No gifts or discounts for reviews: that goes against Google’s policies.
Spam, duplicates & verification
Fake listings, duplicates and unwanted suggested edits push real businesses down the map. We report spam competitors and duplicate profiles to Google, watch for edits to your details, and walk you through verification or reinstatement, including the video Google now often asks for, so your listing stays live and accurate.
Multi-location profiles
Every real location deserves its own profile, with the same brand standards and its own reviews, photos and posts. We create or clean up each listing, merge duplicates, link each one to its own location page, and report every location side by side and rolled up for the business.
Local Services Ads
Local Services Ads sit above the map pack and charge per lead, not per click. Your reviews and profile carry over into them, so we run the two together where your category allows it: screening or Google Guaranteed setup, service areas, budgets and disputing leads that don’t qualify.
Calls & directions, tracked
Your Client Hub pulls the profile’s own numbers from Google every day: views on Search and Maps, calls, direction requests and website clicks, next to your reviews and every tracked call with its recording and outcome. You see exactly what the profile brings in, and so do we.
31 Business Profile case studies. More views, calls and direction requests.
Local businesses whose profiles we optimize, each number straight from the client’s own Google Business Profile.
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+468%more Business Profile views
Plumbers · Sunset Cliffs Plumbing
point loma plumbers +373% more website visits from Google+136% more direction requests
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+146%more Business Profile views
Body Contouring · Best Reflections
coolsculpting princeton nj +71% more direction requests
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+190%more calls from Google
Bail Bonds · Rocket Bail Bond
bail bonds san diego +1,308% more organic impressions+149% more site traffic
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+209%more Business Profile views
Cleaners · Maid Sailors
cleaning service nyc +94% more calls from Google+81% more website visits from Google
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+137%more Business Profile views
Car Dealership · AutoTrek
used car dealer littleton co +49% more direction requests+37% more calls from Google
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+94%more direction requests
Senior Living · The Camellia at Gulf Breeze
assisted living pensacola +355% more site traffic+124% more website conversions
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+86%more calls from Google
Online Education · Community Training Connection
arf certification +1,423% more organic impressions+1,194% more organic clicks
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+86%more calls from Google
Events & Entertainment · Will To Escape
escape room orlando +22% more direction requests+209% more organic impressions
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+81%more direction requests
Hospital and Doctor Network · Etheridge Family Medicine
primary care doctor somerset nj +1,240% more organic impressions+122% more organic site traffic
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+53%more Business Profile views
Personal Injury · Osborne Law Firm
ventura injury lawyer +20% more direction requests
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+72%more calls from Google
Daycare · Pumpkin Preschool
westport daycare +53% more website visits from Google+53% more Business Profile views
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+48%more Business Profile views
Hotels & Lodging · Bourbon Barrel Cottages & Tours
cottage rentals lawrenceburg ky +43% more direction requests+31% more website visits from Google
Local businesses whose profiles we run
The profile is one part of local SEO. We run the whole plan together.
A well-run profile wins the searches close to your address. The website, citations and links carry you across your whole service area, so we run them as one plan rather than a profile on its own.
Where you show up
Business Profile onlyThe map pack and Google Maps, for searches near your address.
With full local SEOMaps plus the regular results and AI answers, for every service you offer.
How far you reach
Business Profile onlyStrongest within a few miles of your location.
With full local SEOLocation and service-area pages rank in the towns farther out.
Reviews
Business Profile onlyA steady flow of new Google reviews, every one answered.
With full local SEOThe same, with reviews working on the pages that turn visits into calls.
Trust signals
Business Profile onlyYour profile, photos, posts and reviews.
With full local SEOPlus consistent citations and local links that lift every ranking.
What you can track
Business Profile onlyCalls, direction requests and website clicks from the profile.
With full local SEOEvery call, form and booking from the profile and the website, in one view.
Best for
Business Profile onlyOne location in a small area, or a first step.
With full local SEOCompetitive markets, several towns or several locations.
Every local SEO plan we run includes the profile; we don’t sell it as a standalone service.
See every view, call and review your profile earns.
Your profile’s numbers from Google, your reviews and every tracked call in one place, in plain language and updated every day.
Google Business ProfileProfile views, calls, direction requests and website clicks, and whether people found you on Maps or Search. Google ReviewsYour rating, review count and reply rate, compared with what local customers expect. 
Phone CallsEvery call your listing and site bring in, with recordings, AI summaries and outcomes like booked or missed. Local Services Ads LeadsGoogle Guaranteed calls and messages, cost per lead and what each customer wanted. 
Leads OverviewEvery call, form and message in one list, with the source behind each lead. 
Google Search ConsoleWhere your location pages rank near you, and the clicks they bring.
Google Business Profile questions, answered
It’s the work that makes your free Google listing, the one that shows in the map pack, on Google Maps and beside your name in search, complete, active and trusted: the right categories, services, hours, photos and posts, a steady flow of answered reviews, and clean, verified details.
The goal is simple: show up for more nearby searches and turn more of those views into calls, direction requests and website visits.
Yes. It’s part of every local SEO plan we run and handled by the same SEO team as your website. We don’t offer profile-only work: the profile, the site, citations and links move together, which is what moves the map rankings. Your proposal lists exactly which profile tasks are included, such as posts, photos and review replies. See Local SEO for the full program.
We send you an invite and you add us as a manager of the profile, so ownership stays with you and you can remove our access at any time. If you don’t have a profile yet, or aren’t sure who owns it, we help you find, claim or create it.
Ask every happy customer, right after the job, with a direct review link or a QR code by text, email or at the front desk. We set up the link and the wording, and answer every review for you, good or bad.
Never offer discounts or gifts in exchange for reviews: it goes against Google’s policies and can get reviews removed.
No one can honestly guarantee a map pack position: Google weighs how close the searcher is, how relevant your profile is and how well known and reviewed your business is. Fixing categories, services and details often shows up within weeks; competitive searches take months of steady posts, photos, reviews and local SEO. Your Client Hub shows views, calls and direction requests from the first week, so you see the trend as it happens.
Yes, we help with verification and reinstatement. Google now often asks for a short video showing your signage, vehicles, tools or premises, and we walk you through what to record and submit. Timing depends on Google’s review, so we can’t promise a date, but an unverified or suspended profile can’t rank, so it’s the first thing we fix.
Your Business Profile is your free listing on Maps and in search. Local Services Ads are a separate, pay-per-lead program with Google screening or the Google Guaranteed badge, shown above the map pack. Google Ads is paid search, charged per click.
They work best together: your reviews and profile quality carry into Local Services Ads, and we can run all three. See Local PPC.
Yes. Your Client Hub shows your profile views on Search and Maps, calls, direction requests and website clicks straight from Google, next to your reviews and every tracked call, and we go through the numbers with you in your regular meetings.
Service-area and home-based businesses can hide the address and show the towns they serve instead. Google still needs a real location it can verify: virtual offices and PO boxes are usually rejected. We set up your address, service areas and every location the way Google requires; for many locations see Franchise SEO.
Yes. We publish regular posts, often built from your newest blog content, offers and news, and add fresh photos of your work and team, so the listing always looks active. We also clean up duplicate or outdated listings, so customers only ever see one accurate profile.