Best-rated digital marketing agency
Google
4.9
908 reviews
Clutch
4.9
368 reviews
G2
4.9
260 reviewsFranchise & multi-location SEO
One strategy for the brand, local SEO for every community you serve.
We run the brand site, every location’s Google Business Profile, location pages and reviews under one strategy, then show the calls, direction requests and leads for each location, side by side, in your own live Client Hub.
“We are not marketing experts and that is what we rely on them to do and they have delivered so far.”
Tawny Elizondo, Monster Tree Service
“She manages SEO for two websites and two Google Business Profiles, provides customized reporting, and does an excellent job coordinating resources across SmartSites to improve our online visibility and search performance.”
Jamie Weber, Anago of Nashville
“They were very prompt, professional, and organized.”
Stephanie Williams, BrightStar Care
“Thanks to SmartSites’ work, we now have three locations. Initially, I was the only doctor in practice, but we’ve hired three more podiatrists as the business expanded.”
Russell Samofal, Podiatry Center of New Jersey
“I've been using SmartSites for many of my locations, and have been very satisfied with the results and level of support. Since switching, our organic traffic has continued to grow month over month.”
Joe Brown, Frank Leta Automotive
“SmartSites also manages the website and search engine optimization initiatives. We recently expanded our third location in Manhattan and continue to drive appointments through the digital marketing.”
Vladimir Byhovsky, Studio Esthetique
“SmartSites is the best SEO/SEM provider in the industry, hands-down. They've helped us grow both our Organic & our Paid traffic tremendously.”
Lori Machansky, Competition Auto Group
“We have seen an increase in website traffic right out of the gate and hope to continue this trend.”
Kirk Eppenstein, Will To Escape
“Before partnering with SmartSites, I had worked with several local SEO companies, none of which delivered results or provided value. Finding SmartSites has been a game-changer.”
Carlos Suescun MD, Elite Testosterone Replacement
“They provide clear reporting, actionable recommendations, and are always available to answer questions or adjust strategies when needed.”
Jim Vick, Kenny Leigh & Associates
Franchise SEO works when the brand and every location pull in the same direction. Our in-house strategists, writers and technical specialists run your brand site, location pages, Google Business Profiles, listings and reviews as one program, so a new location starts strong and a location that falls behind gets attention early. Franchisors get brand consistency and visibility across the whole network; franchisees get a local presence that brings in calls, direction requests and bookings from their own community. We optimize for Google Search, the map pack, AI Overviews and assistants like ChatGPT, and report every result location by location in your Client Hub.
Every franchise category wins local search a little differently. We know how yours does.
Plumbing, restoration and repair franchises win when someone searches “near me” in a hurry and calls the first listing they trust. Every territory needs its own map-pack presence, service-area pages and a steady flow of fresh reviews, without the locations competing with each other. We build service and location pages for every territory, keep each Business Profile complete and active, and track the calls and form leads each location brings in, so the brand and every franchisee see what SEO earns them.
Home Services MarketingFamilies choose senior living community by community: they search near a parent’s home, compare a few options and book a tour. A multi-brand operator like Discovery Senior Living needs every brand site and every community to rank in its own town, without its brands competing with each other. We run SEO for each brand site and every community page and Business Profile under one plan, then track organic tours, calls and conversions community by community. Morada’s organic conversions grew 360% and TerraBella’s 330%.
Senior Living MarketingCommercial cleaning franchisees compete territory by territory for office, medical and facility contracts. The buyer searches, compares a few local providers and asks for a quote, so a complete Business Profile, a local site that speaks to each industry served and visible reviews decide who gets the call. We run SEO for the local site and the Business Profile together, write the service and industry pages buyers search for, and report website visits, calls and quote requests in your Client Hub.
Cleaning Services MarketingStudios, gyms and wellness franchises grow one neighborhood at a time: people search for a sauna, a class or a trainer near them, then book a first visit. Each studio needs its own page, profile and reviews, while the brand site ranks for the category everywhere you operate. We build studio pages that rank locally, keep every studio’s Business Profile current with hours, offers and photos, and track organic bookings and conversions studio by studio.
Fitness MarketingOne in-house team runs the brand site, every location’s profile, pages, listings and reviews, and the reporting that ties them together.
Your brand site should rank for the category while every location page ranks in its own community. We structure the site so Google can reach every location from a crawlable store locator, write each page with its own address, hours, services and local details, and link them so authority flows from the brand to every unit. New locations go live with a finished, optimized page, not a template with the city name swapped in.
For a franchise, the map pack is where most local customers choose. We manage every location’s Google Business Profile: categories, services, hours, photos, posts, questions and review replies, kept consistent with the brand and complete enough to compete in each market. Franchisees approve the local details; the brand keeps control of the name, logo and standards.
Near-identical location pages are one of the most common reasons franchise sites stop ranking. We write every page for its own community, set canonical tags and internal links deliberately, and crawl the site regularly for duplicate and thin pages, broken locator links and indexing errors, so Google shows every location instead of filtering most of them out.
See the whole network and each location in one place. Your Client Hub pulls Search Console, Google Analytics, Business Profile, call tracking and form data every night, so the brand sees which locations lead and which need help, and each franchisee sees their own calls, direction requests and leads. A strategist walks you through the results and next steps every month.
When a location opens, it gets a finished location page, a verified Business Profile, consistent listings and a simple review request routine in its first weeks, so it starts collecting searches, calls and reviews from day one. Franchisees get a short approval checklist instead of homework, and when a launch needs leads faster than search can deliver, our Franchise PPC team can run launch campaigns alongside.
Franchise SEO that lifts the brand and every location.
+62%more website visits from Google Business Profile
Cleaners · Anago of Nashville
commercial cleaning nashville +142% more website conversions+60% more organic conversions
+2,300%more leads from Google Ads
Restoration · ServPro Of Allston
+752% higher conv. rate (Google Ads)96% lower cost per lead (Google Ads)
+110%more organic site traffic
Senior Living · Morada Senior Living
senior living in texas +360% more organic conversions+214% more conversions
+114%more organic site traffic
Plumbers · Z Plumberz North America
emergency plumber near me +319% more site traffic
+178%more organic site traffic
Senior Living · TerraBella Senior Living
senior living in north carolina +330% more organic conversions+183% more conversions
Atlanta, GA +165%more organic site traffic
Home and Garden · SweatHouz
sauna near me +552% more organic conversions+371% more conversions
+118%more organic site traffic
Senior Living · Discovery Village Senior Living
senior living in florida +378% more conversions+224% more site traffic
The brand sees the whole network, each franchisee sees their own location: rankings, calls, leads and reviews, updated every night from your own Google accounts.
Franchise SEO is SEO for a brand with many locations: the brand site ranks for the brand and its services, and every location ranks in its own community, in Google’s map pack, in local results and increasingly in AI assistants’ answers.
It combines local SEO for each location (Business Profile, location page, listings, reviews) with SEO for the brand site as a whole, under one strategy.
Local SEO is one business in one area. Franchise SEO repeats that for every location, keeps the brand consistent across all of them and makes sure locations don’t compete with each other for the same searches. See Local SEO for single-location businesses.
It’s normal, and it’s fixable. Locations inside the same brand often get very different results from search: how complete the Business Profile is, how many recent reviews it has, how strong the location page is and how crowded the local market is explain most of the gap.
We look at each location on its own, fix the weakest first and track every location side by side in your Client Hub, so you can see the gap close.
Yes. Each location needs a page with its own address, hours, services and local details for Google to rank it in that community, and for its Business Profile to link to. The pages sit on the brand site, reachable from a store locator Google can crawl, so every location benefits from the brand’s authority.
By writing each page for its community instead of swapping the city name in a template: local services, service areas, reviews, directions and nearby landmarks. We set canonical tags and internal links deliberately and crawl the site regularly for near-duplicate or thin pages, so Google indexes every location instead of filtering them out.
Yes. For Discovery Senior Living we run SEO for brands including Morada, TerraBella and Discovery Village: one strategy for the group, and a page, Business Profile and reporting for every community. Morada’s organic conversions grew 360%, TerraBella’s 330%.
Either works, as long as the profiles stay consistent. We usually manage them centrally with access for the brand, and franchisees approve local details like hours, photos and offers. Your Client Hub shows every location side by side, so the brand and each franchisee see the same numbers.
It depends on how many locations you have, how competitive their markets are and how much page, review and link work you need. After a free consultation we send a written proposal with the scope and the monthly price, so you know the cost before any work starts.
Profile and listing fixes can show up within weeks in every location. Ranking location pages in competitive markets usually takes several months of steady work. Your Client Hub shows each location’s views, calls and direction requests from the first week, so you can watch it build.
