Ecommerce SEO services

Ecommerce SEO that turns searches into sales.

Get discovered. Sell more. Code, content and context for every product you carry.

We get your category and product pages found for the searches shoppers make, keep your product feed healthy, and show the traffic, orders and revenue it brings in, in your own live Client Hub.

5.0 average from 20+ reviews from online stores and ecommerce brands on our SEO

An ecommerce SEO agency that grows online sales.

  • Oleg Korneitchouk
  • Sam Chadson Ng
  • Victoria Tan
  • Stephanie Cook
  • Jolene Lim
  • Irina Enache
  • John Toth
  • Luna Silva
  • Tony Vodicka
  • Brandy Hastings
  • Devin Riley
  • Bailey McClure
  • Ryan Whaley
  • Tiffany Reyes
  • Laura Noble
  • Anastasiia Leffingwell
  • Christen Bevis
  • Jadeverett Mayhorn
  • Tori Biagi
  • Diane Ynojosa
  • Jared Bell
  • Kayla Kearse
  • Javier Perdomo
  • Axelle Andrew
  • Garrett Smith
  • James Holmes
  • Charlie Myhran
  • Emily Noble
  • Mimi McGee
  • Deann Burris
  • Eric Nairac
  • Dylan Scheckwitz
  • Blair Henderson
  • Lindsey Kee
  • Alexander Morgan
  • Adam Springer
  • Joel Garcia
  • Elinor Cohen
  • Drew Brodien
  • Vaskar Nepal
  • Sergey Nechaev
  • Anita Kostadinov

Built to grow revenue, one category at a time.

Ecommerce SEO isn’t about ranking a home page. It’s about putting every category and product page in front of shoppers who are ready to buy, and turning that visibility into orders. We work on the parts of a store that move revenue: keyword research by category and product, category and product copy that ranks and sells, structured data that earns price, stock and review details in the results, technical fixes for faceted navigation, duplicate variants and crawl waste, a healthy Merchant Center feed for Google’s free listings, and links that lift the whole catalog. We know the quirks of Shopify, WooCommerce, Magento and BigCommerce, and we optimize for Google Shopping, AI Overviews and ChatGPT shopping answers as well as classic search. Everything is measured in your Client Hub, with organic revenue, orders and product clicks you can trace to the pages that earned them.

Ecommerce SEO for your store, whatever it runs on.

Every platform and business model has its own SEO quirks, and each of these already has stores we have grown.

Shopify Grow past the theme.

Shopify makes selling easy, but its fixed URL structure, duplicate collection paths and app-heavy themes can hold rankings back. We tune collections, product templates, schema and speed inside Shopify’s rules, and write category and product copy that ranks and converts.

Shopify Development

One team gets your catalog found and bought.

Code, content and context: our in-house SEO team covers every part of getting a catalog found and bought.

Category & product pages

Keyword research for every category and product, from broad category searches to exact model and brand searches. Then titles, headings, descriptions and category copy written by our own writers, plus product schema so Google can show price, stock and reviews.

Remarkable ecommerce SEO results, more organic traffic and revenue.

See all 107 ecommerce SEO case studies

Companies choose SmartSites for ecommerce SEO

You’ll know about every product, visit and sale your SEO brings in.

Know which products and pages win in search and what they earn, in plain language and updated every day.

  • Client Hub Shopping Products report: top Merchant Center products by organic search clicks, impressions and average position
    Shopping ProductsWhich products win organic search: clicks, impressions and position per product.
  • Client Hub Website Performance report: conversions, conversion rate and traffic by channel from GA4
    Website PerformanceConversions, conversion rate and traffic from GA4, by channel, explained in plain English.
  • Client Hub Google Search Console report: search conversions, impressions, average position, click-through rate and clicks
    Google Search ConsoleThe product and category searches you appear for, where you rank and the clicks they bring.
  • Client Hub Site Crawl report: pages crawled and issues by type
    Site CrawlBroken links, redirects, duplicate and thin pages across your catalog, and what we fixed.
  • Client Hub Google Reviews report: average rating, total reviews, reply rate and a benchmark comparison
    Google ReviewsYour rating, review count and reply rate, compared with what shoppers expect.
  • Client Hub AI Search Insights report: visits from AI tools like ChatGPT, Gemini and Perplexity and how AI leads to customers
    AI Search InsightsVisits from ChatGPT, Gemini and Perplexity, and the sales AI answers lead to.

Ecommerce SEO questions, answered

Ecommerce SEO is the work that gets an online store's category and product pages found in Google, in the free shopping listings and increasingly in AI assistants' answers, for the searches shoppers make before they buy.

It covers keyword research, product and category pages, technical SEO for large catalogs, the Merchant Center feed, links and revenue tracking.

Shopify, BigCommerce, Magento (Adobe Commerce), WooCommerce and custom builds. Each has its own SEO quirks, from Shopify's fixed URL structure to Magento's faceted navigation, and we work within them. We're ranked #2 for Shopify SEO and #3 for Magento SEO in the US on Clutch.

Because being shown isn't the same as being clicked. In the median store we manage, 97% of products appeared in Google's results in the last 90 days, but only 44% got a click (140+ stores). Thin descriptions, weak titles and pages ranking below the top few results are the usual reasons, and they're what we fix first.

Most stores see meaningful organic traffic and sales in about 3 to 5 months, though some clients see results in as little as 60 days. Technical and feed fixes, and better titles on pages that already rank, tend to show up soonest; new category pages for competitive searches take longer. Rankings usually move first, then traffic, then sales, and your Client Hub shows product clicks, organic traffic and revenue from the first week, so you can see the trend as it happens.

Plans start at $2,600 a month for 40 hours of SEO work at $65 an hour. How many hours you need depends on the size of your catalog, your platform, how competitive your products are and how much content and link work you need. After a free consultation we send a written proposal with the scope and the monthly price, so you know the cost before any work starts.

Yes. A clean feed makes your products eligible for Google's free listings as well as Shopping ads. At the median store we manage, 98% of products are approved (140+ accounts); we fix the rest and keep an eye on new disapprovals in your Client Hub.

Yes. AI assistants recommend products from pages they can read and trust: clear product data, honest descriptions and a brand that's mentioned across the web. 99% of the stores we track got visits from AI assistants in the last three months, still 0.3% of the median store's visits.

With your own data, not a report we control: revenue and orders from GA4 ecommerce tracking, rankings and product clicks from Search Console, product status from Merchant Center. It's all in your live Client Hub, with a written report every month, and your project manager can walk you through it on a call.