G2Digital PR services
Digital PR services that build authority.
We turn your expertise, data and news into stories publications want to cover, earning the links and brand mentions that lift your rankings and your standing in AI answers, then show every placement in your own live Client Hub.
A digital PR agency that earns coverage that lifts rankings.
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“Their strategic approach to keyword optimization, content development, and link-building has significantly boosted our organic traffic and search engine rankings.”
Anna Difabio, Gauer Metal Products
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“Their expertise in content development, AI search optimization, and SEM/Google Ads has helped us significantly expand our online visibility and reach customers well beyond traditional branded searches.”
Danielle Colucci, Toyota of Stamford
“SEO, keywords and proper backlinks were fixed early in our collab so my site jumped to the top of search results.”
Zabrina Claire, CAiMP
“In addition, SmartSites did keyword research, competitor research and have been creating backlinks, etc. Comparing last year Jan. 1-Oct. 1 to this year, same time frame (Jan.-Oct.) online store sessions are up 137%.”
Brandi Horton, Tipsy Cocktail Supply Co.
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“They manage our SEO and PPC pipelines by conducting link building and content writing to boost our traffic.”
Cori Stone, NFC Academy
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Gerstman Cosmetic & Laser Spa
“From designing a new website to match the aesthetics of my spa, to handling my SEO, and managing my PPC campaigns, I couldn't be happier.”
Dr. Leslie Gerstman, Gerstman Cosmetic & Laser Spa
Everything digital PR needs, from story to search results.
Press releases written and distributed for 100+ clients in the last three years, plus expert commentary and guest articles, placed for links and brand mentions and reported next to your rankings.
Press releases & stories
Have something newsworthy? We find the story in your launches, milestones and data, write the press release and distribute it to national and local news sites, so the coverage builds links and brand mentions as well as awareness.
Guest articles & commentary
Expert commentary and guest articles in the publications your customers read put your team’s knowledge in front of them and earn editorial links from sites Google already trusts.
Links & authority
Every placement is chosen for relevance and pointed at the pages that need authority most. Digital PR works best alongside steady link building, so your authority keeps growing between the big stories.
Brand mentions for AI search
AI assistants like ChatGPT and Gemini lean on what trusted sites say about a brand when they decide who to recommend. Mentions in the right publications make your business part of those answers, and your Client Hub reports AI visits as their own channel.
Every placement reported
You see every placement, link and mention we earn in your Client Hub, with where it points and when it went live, next to the rankings, organic traffic and leads it supports.
The coverage that moves rankings starts with a story worth telling.
Journalists and editors ignore sales pitches. They cover stories: new data, expert opinions on the news, useful guides and genuine milestones. Our SEO and content team finds those stories in your business, from your own numbers, your team’s expertise and what is happening in your industry, then writes the press releases, expert commentary and guest articles and pitches them to the publications your customers read. Every placement is planned for search as well as reach: the links point at the pages that need authority, and the brand mentions build the trust signals Google and AI assistants use to decide who to recommend. Every link and mention is logged in your Client Hub next to the rankings, organic traffic and leads it supports, so PR stops being a guess and becomes part of your growth.
Press coverage that shows up in rankings and traffic.
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+2,000%more organic conversions
Medical Products · Reyhee
+197% revenue+231% organic site traffic
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+817%more organic search traffic
Medical Spa · Ethos Spa
+436% total site traffic
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+87%more organic site traffic
Engineering · Koch Modular Process Systems
+63% site traffic+4485% conversions
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+1,493%more organic site traffic
Remodeling · Honey Do Men
+1898% site traffic+2007% conversions
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+2,300%more organic conversions
Wellness & Supplements · Kelly Bee Recovery
+416% site traffic+3976% conversions
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+83%more organic site traffic
Consulting Services · Zayla Partners
+1192% site traffic4x aI referral traffic
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+51%more organic conversions
Home & Garden · Aquasure
+58% site traffic+42% organic clicks
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+91%more organic site traffic
HVAC · K & K Heating & Cooling
+33% site traffic+33% conversions
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+401%more organic search traffic
Medical Spa · Gerstman Cosmetic & Laser Spa
+249% organic page views
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+65%more organic conversions
Roofers · WeatherSeal Home Services
+38% site traffic+213% conversions
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+195%more organic site traffic
Roofers · Monastery Roofing
+121% site traffic+55% conversions
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+439%more organic conversions
Electronics · Kiwi Design
+242% site traffic+619% conversions
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+643%more organic conversions
Interior Design · Klopp Interiors
+1644% site traffic+1560% conversions
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+636%more organic conversions
Junk Removal · Junk Busters
+2015% site traffic+1763% conversions
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+364%more organic clicks
Senior Living · Voyager Home Health Care
+283% organic impressions+31% Google Business Profile views
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+104%more organic conversions
Plumbers · All Affordable Plumbing
+42% organic site traffic
Companies choose SmartSites for digital PR
You’ll always know what every placement does for your search.
Rankings, organic traffic, reviews and the leads that follow, from your own Google accounts, side by side, updated every day.
Google Search ConsoleImpressions, clicks and positions for every page and search, with the conversions they bring. 
Website PerformanceConversions and traffic from GA4, with organic search next to every other channel. 
Leads OverviewEvery call, form and message in one list, with the source behind each lead. 
Phone CallsRecordings, AI call summaries and outcomes, so you know which calls became customers. 
Google ReviewsYour rating, review count and reply rate, compared with what customers expect. 
Site CrawlBroken pages, redirects, slow responses and missing tags across the whole site, with what to fix first.
Digital PR questions, answered
Digital PR runs as part of an SEO plan. SEO plans start at $2,600 a month: a minimum of 40 hours at $65 an hour, with free setup. Your hours can be used interchangeably between content, link building and web development, so a brand that needs more authority can put more of its hours into press releases, outreach and links. How much you need depends on how many campaigns and press releases you want and how competitive your industry is. After a free consultation we send a written proposal with the scope and the monthly price, so you know the cost before any work starts.
Yes. We find the story in your launches, milestones and data, write the release in your voice and distribute it to national and local news sites, then track the pickups, links and mentions it earns. We also write expert commentary and guest articles for the publications your customers read.
The awareness from a story comes as soon as it is published, but search engines usually take weeks to find and count the links and mentions it earns, and the lift in rankings builds over months. On an SEO plan, PR work starts in month 2, after the first month's research, audit and strategy, and steady link building between stories keeps your authority growing. For the overall timeline, see how long SEO takes.
No. Editors and journalists decide what they cover, and any agency that promises a placement in a named outlet is overselling. What we control is the work: finding stories worth covering, writing them well and pitching them to the publications your customers read. Every placement we do earn is logged in your Client Hub.
By what it does for your search: the links and mentions earned, the rankings and organic traffic of the pages they point to, visits from AI assistants and the leads that follow, all in your Client Hub from your own Google accounts, live and updated every day. You also get a written report every month.
Link building earns links steadily through outreach, content and citations. Digital PR goes after bigger placements in news and industry publications with stories worth covering. The two work best together, so your authority keeps growing between the big stories. See Link Building.
Yes. AI assistants weigh what trusted sites say about a brand. Mentions in relevant publications make your business more likely to be recommended in ChatGPT, Gemini and Google's AI Overviews. See AI Search Optimization.
Digital PR earns coverage, links and brand mentions from online publications, using newsworthy stories, data, expert commentary and press releases. Unlike traditional PR, it is planned for search: every placement is meant to build the authority that helps your pages rank and your brand appear in AI answers.
