★ 4.9/5 from 538 SEO client reviews30 case studies with ChatGPT traffic growthAI visits reported in your Client HubSince 2011

SEO for ChatGPT, Gemini, Perplexity & AI Overviews

AI Search Optimization

Get found, cited and chosen when your customers ask an AI assistant, with the same SEO that wins Google, measured in your own analytics.

  • 98%of our clients’ sites get visits from AI assistants
  • 6.5% vs 3.6%AI-visitor vs organic conversion rate
  • 241,953AI assistant visits to client sites in 3 months
Get a free proposal See AI search results
NFC Academy case study NFC Academy Droyd case study DroydRetail Fairway Chevrolet GMC case study Fairway Chevrolet GMC 30x More ChatGPT traffic Droyd

More ChatGPT traffic, in our clients’ own numbers.

The biggest ChatGPT gains in our published SEO case studies, Jun ’25 against Aug ’26. Big multiples start from small numbers, so every tile shows the visits a month before and after.

Every client with a ChatGPT result.

30 published SEO case studies report ChatGPT traffic growth. Every number comes from the client’s own Google Analytics.

See all SEO case studies

How AI search finds your business.

Assistants read the web before they answer. These six signals decide whether they find you, trust you and name you.

  • Structured, answer-first content

    AI assistants lift answers from pages that state them plainly. We write and restructure your service, product and FAQ pages so each one answers a real customer question in its opening lines, with clear headings, lists and tables that are easy to parse. Schema markup labels the facts on the page (your business, services, products, FAQs) so they are read, not guessed. Assistants read and cite the pages that already rank, so the same work pays off on Google too.

  • Entity and brand signals

    Before an assistant recommends you, it has to be sure who you are. We make your business name, address, services and people consistent across your website, Google Business Profile, directories and social profiles. Clear About, team and location pages, backed by Organization and LocalBusiness schema, tie those facts together. The fewer contradictions an AI model finds, the more confidently it can name you.

  • Digital PR and citations

    AI answers lean on what trusted third parties say about you, not only on what you say about yourself. Our digital PR team earns coverage, expert quotes and links on established publications and industry sites through outreach, and we never buy links. Every earned mention is one more source an assistant can find and cite. It also builds the authority that lifts your Google rankings.

  • Review signals

    When someone asks for the best option near them, reviews are part of what the assistant reads: how many you have, how recent they are and what customers say. We help you ask happy customers for reviews and reply to them on Google and the review sites that matter in your field. Detailed reviews that mention your services and towns give AI models the words to describe you. Your Client Hub tracks your rating, review count and reply rate.

  • Google Business Profile

    For local searches, Google’s AI Overviews and Gemini draw on Business Profile data: categories, services, hours, photos, reviews and questions. We complete and maintain every field, add your services and products, post updates and keep the details in step with your website. A complete, active profile is also what wins the map pack. Your Client Hub shows the views, calls, direction requests and website visits it brings.

  • Technical crawlability

    An assistant can only cite a page it can fetch and read. We check that AI crawlers such as OpenAI’s OAI-SearchBot and GPTBot, PerplexityBot and Googlebot are not blocked by robots.txt, firewalls or bot protection, and that key content is in the page’s HTML rather than loaded later by scripts. Fast pages, clean sitemaps, canonical tags and sensible internal links help every crawler find your most important pages. It is the same technical SEO that keeps you visible on Google.

Small today, growing, and converting.

What AI referrals look like across the client sites we manage, from their own GA4 data in our Client Hub warehouse.

Visits from AI assistants per month, the same 100+ client sites

Same 109 sites every month. GA4 session source (ChatGPT, Gemini, Perplexity, Claude, Copilot, DeepSeek), June 2025 to August 2026.

Median conversion rate by traffic source, on the same client sites

AI assistants
7.3%
Paid search
5.6%
Organic search
4.3%
470+ client sites with 30+ AI, 100+ organic and 100+ paid search visits. GA4 key events, October 1, 2025 to September 25, 2026.

See AI search in your Client Hub.

Every SEO client gets a live Client Hub built from their own GA4, Search Console and call-tracking data, so you can see whether AI search sends you customers instead of guessing.

  • AI assistant visits as their own channel, next to organic search, paid search and direct
  • Broken down by assistant: ChatGPT, Gemini, Claude, Perplexity and Copilot
  • The conversions they lead to, month by month
Client Hub AI Search Insights report: visits from AI tools like ChatGPT, Gemini and Perplexity and how AI leads to customers
AI Search InsightsVisits from ChatGPT, Gemini and Perplexity, and how AI answers lead to customers.

What our clients say about our SEO.

4.9 average from 538 reviews by SEO clients. A few of them, in their own words.

★★★★★
“Their expertise in content development, AI search optimization, and SEM/Google Ads has helped us significantly expand our online visibility and reach customers well beyond traditional branded searches.”
Danielle ColucciGoogle review Danielle ColucciToyota of Stamford
★★★★★
“They provide ROI on SEO, PPC and website traffic … I gained double traffice on my website”
Dr. Jeff RockerClutch review Dr. Jeff RockerRocker Health
★★★★★
“I hired SmartSites to help with technical issues I was experiencing with my ecommerce site, and to run an SEO campaign. My sales have already significantly improved.”
Jodi FisherGoogle review Jodi FisherGo Guarded
★★★★★
“They are far and away the best. They have consistently placed me on the first page for most google searches.”
Edward SchulmanDesignRush review Edward SchulmanThe Shulman Law Group
★★★★★
“We saw higher website traffic, better search rankings, and a noticeable increase in online conversions. I confidently recommend SmartSites to anyone looking for a capable, reliable digital marketing partner.”
Kevin LimClutch review Kevin LimBullet Proof Zone
★★★★★
“From day one, their team took the time to truly understand my business goals and crafted an SEO strategy that delivered real, measurable results.”
Christopher EllisGoogle review Christopher EllisAtascend

Read all our reviews

AI search questions, answered

Yes. AI assistants and AI Overviews draw on the same things SEO builds: clear, well-structured pages, a trusted brand and mentions on other sites. We optimize for Google, AI Overviews, ChatGPT, Gemini and Perplexity together. Your Client Hub reports visits from AI assistants as their own channel. Across 600+ client sites, those visitors converted at 6.5%, against 3.6% for organic search.

Not in our data. 98% of our clients’ sites get visits from AI assistants, but for the median site those visits are still well under 1% of traffic, while 21.5% of its visits come from Google organic search. AI referrals are growing, 59% in 15 months on a fixed group of 109 sites, but from a small base. The work that wins Google is still the work that pays, and it is the same work that gets you into AI answers.

They tend to arrive later in their decision. By the time someone clicks a link in an AI answer, they have usually described what they need and been pointed to a specific business. On the 600 sites we compared, the median AI conversion rate was 6.5% against 3.6% for organic search. AI samples per site are still small, so we judge the channel over quarters, not weeks.

GA4 now groups known AI assistants into an “AI Assistant” default channel, with data from about May 2026. For earlier months, filter the session source for chatgpt.com, gemini, claude, perplexity and copilot. Visits from AI apps often arrive without a referrer and are counted as direct, so treat the AI number as a floor.

Every SEO client gets a live Client Hub dashboard built from their own GA4, Search Console and call-tracking data. AI assistant visits are reported as their own channel, next to organic search, paid search and direct, broken down by assistant, with the conversions they lead to. You can see month by month whether AI search is sending you customers, instead of guessing.