Zach Everett
Associate Director Of Ecommerce PPC
Zach Everett is associate director of ecommerce PPC at SmartSites, with the company since 2020, managing paid media for 20+ active clients, mostly ecommerce brands, and credited on 26 published case studies.
- HometownHillsdale, New Jersey
- CollegeManhattan College
- At SmartSites6 years, 4 months

SmartSitesLeadership
Clients love working with Zach.
★★★★★Ken D.Mehron“Brian Chung and Zach Everett have always been super responsive to all of my requests and did a superb job in managing PPC.”“Brian Chung and Zach Everett have always been super responsive to all of my requests and did a superb job in managing PPC. Looking forward to all that we will accomplish with these two "Rock Stars"!”
★★★★★Bobby K.ZID Construction“Working with SmartSites was a joy. My great experience continued with Zach E. who listened to my needs and tailored my PPC campaign to meet them.”“Working with SmartSites was a joy. I knew it was going to be a good experience when I first began working with Matt P. He was so knowledgeable and knew exactly who to get involved. My great experience continued with Zach E. who listened to my needs and tailored my PPC campaign to meet them. Finally, Anita was just a joy to work with. She understood my vision with the Landing Page and helped make it into a reality. She was incredibly hard working and looked to always please. I know with SmartSites on my side anyone that needs a bathroom/kitchen remodel will be able to find www.zidconstruction.com/lp/ Thanks SmartSites!”
★★★★★Behrs BuildingsBehrs Buildings“Zach and John at SmartSites have been very helpful in getting our company and products out to the customers who would be interested online.”
★★★★★Zach P.Behrs Buildings“Zach and John have done a fantastic job helping my business with our website and marketing needs!!!”
★★★★★Krista M.Mehron“Brian & Zach get the job done and show us the results we are looking for!”“Brian & Zach get the job done and show us the results we are looking for! Would recommend to anyone looking to improve their digital marketing ads!”
- ★★★★★George W.R1 Industries
“Zach Everett and Benton Huynh have been crushing it for our Google and Facebook ads. They took over our account recently and we saw massive growth in revenue, reduction in ad costs, and increased website traffic right out of the gate.”“SmartSites is my "Go To" Source for digital media. These guys are Rock Stars. I've used them with multiple companies and love working with them. Zach Everett and Benton Huynh have been crushing it for our Google and Facebook ads. They took over our account recently and we saw massive growth in revenue, reduction in ad costs, and increased website traffic right out of the gate. Professional, Responsive and Experts at what they do. Highly recommended.”
★★★★★Emmy S.SorBabes“Our emerging CPG food/bev brand worked with Zach Everett to oversee our social media ads this summer. Zach was easy and pleasant to work with and we learned a lot about strategy and audience segmentation!”“Our emerging CPG food/bev brand worked with Zach Everett to oversee our social media ads this summer. Zach was easy and pleasant to work with and we learned a lot about strategy and audience segmentation! Would recommend them for anyone new to ads, just looking to launch ad efforts, or simply needing an extra hand without wanting to hire a full time ad manager.”
★★★★★Bryan S.Creative Store Solutions Inc“Zach from SmartSites has been great to work with so far. Organized and very knowledgeable about PPC.”“Zach from SmartSites has been great to work with so far. Organized and very knowledgeable about PPC. I have been running my own Adwords account for years and have tried several other PPC companies in the past. So far SmartSites (2 Months in) seems to be the best for showing improvements in spend & impression share. Conversions are also stating climb. Hopefully it continues.”
Results from Zach's clients.
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Automotive Recon Recovery
Off-Road & Overlanding Accessories Brand Lifts Conversions by 46x
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Retail Likelihood
Premium Sneaker Boutique Drives Order Volume by 23x
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Retail Impact Banners and Signs
Banner Printing Company Boosts Revenue by 176%
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Retail Creative Store Solutions
Retail Fixtures Manufacturer Triples ROAS
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Home Services Behrs Buildings
Metal Building Provider Expands Site Traffic by 45x
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Retail Deliberico
Luxury Fashion Brand Triples ROAS
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Retail Multipet International
Pet Products Brand Grows Site Traffic by 8x
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Retail Ancestral Supplements
Grass-Fed Supplement Brand Grows Email Revenue by 42%
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Automotive Supercomp USA
Automotive Performance Parts Brand Grows Revenue by 86%
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Retail Cristallini
Luxury Eveningwear Brand Increases Organic Traffic by 303% and Orders by 500%
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Retail Link Necklaces
Fashion Jewelry Brand Quintuples ROAS
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Industrial & Commercial Sonic Electric
Electrical Supply Retailer Grows Conversions by 31x
Zach's talks & podcasts.
2 talks and 1 webinar.
Recent posts by Zach.
- PPC · Oct 19, 2026 Black Friday Google Ads 2026: Cyber Five Returned 8.41x, and the Prep Starts in August Cyber Five returned 8.41x across 113 store accounts, on more buyers and bigger baskets, with the ROAS lift coming from the baskets. Twelve months of data…
- PPC · Feb 23, 2023 How to Give Your Agency Partner Access to Google Ads When you collaborate with an agency partner, you will need to first grant access to your account to the agency’s Google MCC (My Client Center). Below…
- PPC · Jan 11, 2023 Why You Should Stop Using Last-Click Attribution One of the most interesting and challenging aspects of my role as a paid-search analyst at SmartSites is auditing prospective Google Ads accounts. I find it…












