Meet the team PPC & Paid Media
Phylis Ballew
Senior PPC Analyst
- HometownAuburn, CA
- CollegePoint Loma Nazarene University
- At SmartSites3 years, 1 month
SmartSitesPPC & Paid Media
Clients love working with Phylis.
★★★★★Kelly H.Kelly Bee Recovery“I have seen great results with PPC thanks to my amazing analyst, Phylis Ballew! She has been so responsive and keeps me up to date in our biweekly meeting.”“I have been working with SmartSites for a little over 6 months. I have seen great results with PPC thanks to my amazing analyst, Phylis Ballew! She has been so responsive and keeps me up to date in our biweekly meeting. I am also using SmartSites for SEO. I need a little more time before I can report on that, as I expected, as they are still working on building content.”
★★★★★Hanan R.Ermonix“I have had a great experience with SmartSites working with Phylis on our PPC campaigns. Right from the start we noticed a boost in web traffic and sales.”“I have had a great experience with SmartSites working with Phylis on our PPC campaigns. Right from the start we noticed a boost in web traffic and sales. Phylis is very responsive, and her assistance always went above and beyond. Thanks you for all your efforts to date!”
- ★★★★★Joseph K.Evolve Cutlery
“Rich then was able to pair me with a knowledgeable analyst, Phylis, who was able to address my concerns through listening and making time, and was providing significant results as I was a new company on my Amazon store.”“SmartSites is a great company to start growing your business. Rich Yenicag was very responsive, and addressed all my business concerns from the start. Rich then was able to pair me with a knowledgeable analyst, Phylis, who was able to address my concerns through listening and making time, and was providing significant results as I was a new company on my Amazon store. Unfortunately I am no longer with SmartSites due to legal complications directly relating to the business, but I will consult SmartSites once I have rebranded. I know that I will find success with Rich and Phylis setting me up in the right direction. I would definitely recommend their services to any entrepreneur looking to advertise and market their products.”
★★★★★Kiera M.Avena Botanicals“It's been an absolute joy to work with Phylis in recent months. She manages our PPC ads adeptly and is constantly fine-tuning and optimizing to help us see the greatest return.”“Pros: Professional and organized manner, ability to boost sales efficiently.
Cons: No recommendations for improvement at this time.
It's been an absolute joy to work with Phylis in recent months. She manages our PPC ads adeptly and is constantly fine-tuning and optimizing to help us see the greatest return. If there is an opportunity for helping us achieve our sales goals with different digital advertising approaches, she suggests it. Should a problem arise with how ads interface with our website, she's on top of it and recommending solutions to me or offering someone who can assist from her team. Her demeanor is always positive, supportive, and professional. I hope to count on her and SmartSites for a long time to come!”
★★★★★Randi F.Randi Ford Art“I have had people find me organically online that did not know me from my in person markets. I made sales through facebook ads for my calendars and prints.”“"They communicated well and were able to be informative in email responses."
BACKGROUND Please describe your company and position. I am the Artist Owner of Randi Ford Art Describe what your company does in a single sentence. I am an artist who create landscape paintings.
CHALLENGE Q: What specific goals or objectives did you hire SmartSites to accomplish?
SOLUTION Q: How did you find SmartSites? Online Search Q: Why did you select SmartSites over others? Q: How many teammates from SmartSites were assigned to this project? 2-5 Employees Describe the scope of work in detail. Please include a summary of key deliverables. We worked to increase my Seo, and optimize my website. We ran google ads to drive traffic to my site, and also started facebook ads. We optimized my listings, and made them searchable for google. We worked together on ads for Facebook and gained sales for the holidays that I didn't do last season.
RESULTS Q: What were the measurable outcomes from the project that demonstrate progress or success? I have had people find me organically online that did not know me from my in person markets. I made sales through facebook ads for my calendars and prints. Q: Describe their project management. Did they deliver items on time? How did they respond to your needs? They communicated well and were able to be informative in email responses. The data shown every month for my website was highly valuable and informative. The online virtual meeting allowed us to connect and allowed me to understand the steps that were being taken. Q: What was your primary form of communication with SmartSites? Q: What did you find most impressive or unique about this company? I feel there was good communication and also the information and data that they present to you each month is very valuble. Q: Are there any areas for improvement or something SmartSites could have done differently? Being a small business, I think that the pricing was just a bit to high for the capital that I had to invest. We worked with google ads at the beginning and I don't think it was as strong for me as facebook ads would have been.”
★★★★★Nick B.Richard & Sons“SmartSites increases my leads through effective PPC and paid advertising strategies. Their management of Google Merchant Center broadens my ability to find leads.”“What do you like best about SmartSites? I appreciate SmartSites for their expertise in paid advertising and their ability to improve traffic and lead generation. I find their management of the Google Merchant Center particularly beneficial as it broadened my ability to find leads. Their PPC services effectively increased my traffic and helped me get more leads.
What do you dislike about SmartSites? Email response could be faster
What problems is SmartSites solving and how is that benefiting you? SmartSites increases my leads through effective PPC and paid advertising strategies. Their management of Google Merchant Center broadens my ability to find leads. Skyrocketed Our Lead Generation with Effective PPC”
★★★★★Joseph H.Fitrite Brands“The result has been a measurable increase in qualified traffic, stronger online visibility, and a clear path toward continued growth.”“What do you like best about SmartSites? Their combination of strategic thinking and tactical execution is what really sets them apart. The team is proactive, transparent, and always available to offer insights or adjustments based on campaign performance. They’ve consistently delivered on KPIs, and the clarity of their reporting makes it easy to understand ROI. They feel more like a true partner than a vendor.
What do you dislike about SmartSites? If I had to mention something, it would be that the onboarding phase could feel a bit drawn out at times. While it’s clear they’re being thorough and tailoring a strategy to our needs, it did take a few extra weeks to fully launch. That said, once the campaigns were live, the ramp-up and results exceeded our expectations
What problems is SmartSites solving and how is that benefiting you? Come in with a clear sense of your business goals, and take full advantage of their strategic input. They’re not just executors — they bring a ton of marketing knowledge to the table. Be prepared for a thoughtful onboarding process, and trust that the upfront investment in time pays off long-term. We needed to scale our digital marketing efforts and improve both lead quality and conversion rates. SmartSites stepped in to optimize our PPC campaigns, overhaul our SEO strategy, and improve our site performance. The result has been a measurable increase in qualified traffic, stronger online visibility, and a clear path toward continued growth SmartSites Delivered Targeted Growth with Data-Driven Marketing”- ★★★★★Greg C.All Strokes Matter
“Their entire team was totally engaged in our vision, offering innovative ideas to drive traffic to our website which ultimately resulted in new customers wearing our lifestyle apparel brand.”“SmartSites has been the best digital marketing experience our company has had since its inception. From the start, their entire team was totally engaged in our vision, offering innovative ideas to drive traffic to our website which ultimately resulted in new customers wearing our lifestyle apparel brand. I have found their expertise in SEO and PPC management services to be second to none. SmartSites not only met but exceeded our expectations, therefore, I highly recommend them to any company in need of any and all digital marketing services.”
Results from Phylis's clients.
-
Retail Kelly Bee Recovery
Mastectomy Recovery Apparel Brand Boosts Conversions by 41x
-
Industrial & Commercial ASMC
Industrial Fastener Distributor Expands Revenue by 19x
-
Retail Cristallini
Luxury Eveningwear Brand Increases Organic Traffic by 303% and Orders by 500%
-
Retail Randi Ford Art
Contemporary Fine Art Gallery Increases Revenue by 26x
-
Retail SafeDecision
Digital Safe Provider Lifts Conversions by 45x
-
Industrial & Commercial Greystone USA
Industrial Components Supplier Lifts ROAS by 13x
-
Retail Hobolite North America
Professional Lighting Brand Increases Order Volume by 39x
-
Retail Red Head Barrels
Barrel & Distilling Supplier Increases Conversions by 13x
-
Home Services Wrap My Kitchen NJ
Cabinet Wrapping Company Grows Lead Volume by 8x
-
Retail Wrench Science
Custom Bicycle Builder Boosts Followers by 11x
