G2
Meet the team Leadership
Michael Guzman
Associate Director Of Enterprise PPC
Michael Guzman is associate director of enterprise PPC at SmartSites, with the company since 2019, managing paid media for 12 active clients, credited on 12 case studies and writing about campaign tracking.
- HometownBergenfield, NJ
- CollegeFairleigh Dickinson University
- At SmartSites7 years, 4 months
SmartSitesLeadership
Clients love working with Michael.
★★★★★Thomas C.My Financing USA“Michael is always available, always knowledgeable, and always has ideas on how we can improve our PPC campaign.”“Michael is always available, always knowledgeable, and always has ideas on how we can improve our PPC campaign. Sometimes I wonder if the man sleeps because I get emails from him late into the night because he is poking around my account finding things to improve. I highly recommend him and his team for your PPC campaigns.”
★★★★★Bruno L.Undetectable.AI“Both Isaiah and Michael are not only responsive, but also highly knowledgeable—they clearly know how to drive real performance with paid campaigns.”“Working with SmartSites has been awesome. Isaiah is incredibly fast when it comes to implementing updates, delivering on tasks, and making sure we're always optimizing for the best possible results on paid ad platforms. Their paid media services are great, and working with the team has been a smooth and valuable experience. Both Isaiah and Michael are not only responsive, but also highly knowledgeable—they clearly know how to drive real performance with paid campaigns.”
★★★★★Calie V.Discovery Data, Inc“Michael and Joel were always willing to jump on a call for us and/or shoot us emails explaining what we needed to know.”“"Their PPC knowledge is fascinating! They've taught me so much."
BACKGROUND Please describe your company and your position there. We provide the most accurate and trusted information on the firms and people essential to the financial services and insurance industries. I am a digital marketing specialist responsible for social media creation and management, PPC management, and collateral management.
CHALLENGE Q: For what projects/services did your company hire SmartSites, and what were your goals? We needed SS to help grow our amount of quality leads and help optimize our account.
SOLUTION Q: How did you select this vendor and what were the deciding factors? After seeing what SmartSites could provide, we thought that they would be a great fit to help achieve our goals. Describe the scope of work in detail, including the project steps, key deliverables, and campaigns. PPC Management: Q: How many people from the vendor's team worked with you, and what were their positions? Two - Michael and Joel. They managed our account together.
RESULTS Q: Can you share any measurable outcomes of the project or general feedback about the deliverables? We have seen our quality leads increase in Salesforce and we've been seeing our CPL decrease. Describe their project management style, including communication tools and timeliness. Michael and Joel were always willing to jump on a call for us and/or shoot us emails explaining what we needed to know. Q: What did you find most impressive or unique about this company? Their PPC knowledge is fascinating! They've taught me so much. Q: Are there any areas for improvement or something they could have done differently? None come to mind.”
★★★★★Janelle A.Betterworks“Michael Guzman, our PPC Enterprise Team Lead at SmartSites, has helped us tremendously to achieve business goals.”“Michael Guzman, our PPC Enterprise Team Lead at SmartSites, has helped us tremendously to achieve business goals. His expert knowledge of the platforms, strategies, and best practices has helped us blow our PPC metrics out of the park. He understands how to optimize budget to drive maximum (and quality) results. He is always willing to roll up his sleeves to help us strategize / fix, etc. No task is too large for the SmartSites team. Between having Michael, our expert PPC analyst, as well as access to their back-end developer team, they have solved many technical challenges for us that I have not been able to solve at any other company. For example, they inherited & fixed our messy conversion tracking to where we are now confident in our results & reports. It's been a pleasure working with Michael and I would highly recommend him and the SmartSites team.”
- ★★★★★Tom S.
“Our website is still in the developmental phase so I cannot review this part in detail but I have been working very closely with Michael Guzman reconfiguring my PPC with Google and the process has already yielded significant positive results.”“We just started working with SmartSites in October 2019 to re-do our website and help us with our Pay Per Click marketing with Google Adwords. They are a very professional organization and have made the process easy. Our website is still in the developmental phase so I cannot review this part in detail but I have been working very closely with Michael Guzman reconfiguring my PPC with Google and the process has already yielded significant positive results. Michael is extremely knowledgeable We are very pleased with the results so far and I will do another review after our new site is up and running.”
★★★★★Nathan J.Boardroom Socks“We've worked with Michael, Katie and Alex's team for several years.”“SmartSites is a great agency. They understand how to work with small businesses to manage costs and drive results. Their entire team is very professional and knowledgeable. We've worked with Michael, Katie and Alex's team for several years.”
- ★★★★★Verified client
“Irina Mircica and Michael Guzman were a pleasure to work with.”“Irina Mircica and Michael Guzman were a pleasure to work with. I found them to be customer-centric with an eagerness to please and a willingness to offer their time to answer all questions, They are also highly skilled in their areas and have high standards of quality. If you want a modern, functional website or landing page that you can take pride in, seek them out.”
- ★★★★★Shari W.
“Michael Guzman is an excellent Google Marketing Pro that has now been managing our account for the past six (6) months.”“Michael Guzman is an excellent Google Marketing Pro that has now been managing our account for the past six (6) months. Upon working with Michael from Day 1, we instantly felt his enthusiasm and dedication to the growth of our business. He is a seasoned Marketing Pro, who always make himself available and ready to correct any issues or jump on a trending opportunity to increase business!
At first we were nervous working with anyone but Alex Melen who is both Founder and a Marketing Genius. However; no matter what Marketing Manager you work with, Alex is also always there for the clients and is very approachable. But Alex had felt that Michael with all of his Google Savvy; could spend more time with our new and growing business, and provide the time and support that we really needed. We feel confident that Michael and the SmartSites team will always be dedicated to helping us build our future business. If you have the good fortune to work with Michael Guzman from SmartSites as we do, be assured that his goal is the clients growth. Michael responds timely to your needs and I feel confident that with his guidance and impressive Google Ads Knowledge, Search Engine, and Campaign Expertise, we will have the ability to continually build of our business.
Thank you Michael, for the integral part that you have contributed to our future growth. Additionally, we are grateful for your kind and caring disposition you always show for both us and our business.
With Gratitude, Shari Wasserman President Lifestyle Directives Group, Inc.”
Results from Michael's clients.
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Retail Boardroom Socks
Men's Dress Sock Brand Expands Revenue by 7x
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Home Services OBAR Systems
Basement Waterproofing Company Boosts Lead Volume by 100%
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Home Services Guardian Garage Floors
Garage Floor Coating Company Lifts Conversions by 7x
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Industrial & Commercial Koch Modular Process Systems
Chemical Engineering Firm Lifts Conversions by 46x
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Education Acellus Academy
Online K-12 School Drives Lead Volume by 152%
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Retail Quality Liquor Store
Liquor Store Quadruples Order Volume
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Professional Services CMS Funding
Equipment Leasing Company Lifts Conversions by 74%
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Medical & Healthcare Truffles Vein Specialists
Vein Treatment Center Triples Lead Volume
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Business to Business Drape Kings
Event Drape Company Launches Lead-Gen Landing Page
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Business to Business mcgeeamusements
Digital Jukebox Provider Drives Phone Calls by 85%
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Professional Services Lux Flat
Luxury Apartment Rental Company Drives Lead Volume by 13x
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Professional Services International Private Investigators
International Private Investigators Cuts Ad Costs by 20%
Recent posts by Michael.
- PPC · Dec 30, 2022 Advanced Campaign Tracking (Part II) Most businesses are tracking campaign success through the Google Ads pixel. They can see form submissions, phone calls, and other events firing. While that’s a good…
- PPC · Sep 29, 2020 Advanced Campaign Tracking: You Can’t Improve What You Aren’t Measuring If you are running digital marketing campaigns in 2020, you are probably already familiar with conversion tracking. However, I am sure more than a few small…
