Meet the team PPC & Paid Media

Matthew Potash

Senior PPC Analyst, Technical Lead

Matthew Potash is a senior PPC analyst and technical lead at SmartSites, with the company since 2016, managing paid media for 11 active clients, mostly ecommerce brands, and credited on 16 case studies.

  • HometownNutley, NJ
  • CollegeRider University
  • At SmartSites9 years, 11 months

7 reviews from Matthew's clients 16 case studies

Matthew Potash, Senior PPC Analyst, Technical Lead at SmartSites

SmartSitesPPC & Paid Media

Clients love working with Matthew.

  • Jeffrey K.BBQ Cleaner
    “Matt Potash who took on this project. I don't think there are words that would accurately describe the amount of hard work, love, and dedication Matt put into our website. It was almost like he cared about it as if it was his business.”
  • Google
    Yu P.Rebuff Reality
    “We thank them for the sales they have brought to our website and for helping us to optimize it.”
  • Gartner
    Armor CourtsArmor Courts
    “From the first day, they were responsive and knowledgeable in helping us navigate our digital marketing needs.”
  • G2
    Erica R.Rebuff Reality
    “SmartSites helped us with SEO and PPC Management. It has brought a lot of traffic to our website.”
  • Yelp
    Claudia K.B Floral
    “We saw a big ROI the very first month of working with them.”
  • Clutch
    David S.Long Island Carpet Cleaners
    “It's impacted our ROI when we close sales. We've seen an increase in conversion rates and referral traffic.”

Off the clock with Matthew.

  • Singing
  • Football

Matthew has been with SmartSites for 9 years and 11 months.

My first job was with Leslie’s Swimming Pool Supplies. I started as summer help working retail but quickly learned how to work with chemicals, repairs of motors and robotics, and how to test/adjust the water.

Scrubs. I think I’ve watched the entire show 4 times already. It has the perfect blend of comedic and dramatic moments.

In 1998 when I was only 4 years old I started playing StarCraft on my parent's computer, praying that no one was on the phone line so that I could actually finish a match.

My grandfather who immigrated to Clifton all the way from Spain. When he arrived in the U.S. he only had a 2nd-grade education and yet somehow managed to find employment at 2 different companies. After years of saving and working both jobs, he was able to retire in his early 60’s and lived comfortably for nearly 20 years, visiting his hometown in Spain during the summer. Needless to say hard work and dedication runs in the family, I’ve heard all his stories since I was a child and hope to become as successful as he was.

Yes, I have a 12 year old black lab named Midnight and a 6 year old cat named Phantom (Phanny for short).

A commentator or analyst for the NFL on a major network, specifically doing Fantasy Football stuff.

Mojocar, Spain. This is where my grandparents have a house, it’s less than a block from the beach, its 70-100 degrees year round, and the food is unbelievable. It’s ideal for me.

Dance Gavin Dance’s “Uneasy Hearts Weight The Most”. It has a really groovy guitar and the vocals are great. The first time I heard the song I was instantly hooked and the band quickly became my favorite.

The Doctor from Doctor Who. I’ve been watching the show for years and it would be amazing to travel through space and time. I have a tendency to ramble on and be slightly erratic much like the Doctor.

During the winter break of my senior year of college, three of my closest friends and I took what we called our “European vacation”. We started in London for three days, took a train to Liverpool and stayed with some friends for three more days, flew to Brussels in Belgium for a week with day trips to Amsterdam and Bruges. Amsterdam, Brussels, and Bruges are all tied for most exotic in my mind, each having their own amazing history and tons of stuff to see/do