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Meet the team PPC & Paid Media
Joel Eisenschmidt
Senior PPC Analyst, Enterprise Lead
- HometownAuburn, New York
- CollegeState University of New York at Oswego (SUNY OSWEGO)
- At SmartSites5 years, 6 months
SmartSitesPPC & Paid Media
Clients love working with Joel.
★★★★★Garrett H.Ever Accountable“Our account manager Joel Eisenschmidt was incredibly helpful and responsive… We saw happy changes in our Google Ads almost immediately, and the CPC on our Microsoft Ads was unreal!”“"Their technical knowledge and implementation of SmartSites is very impressive."
BACKGROUND Please describe your company and your position there. I worked with SmartSites while with Ever Accountable in the role of Marketing Team Lead
CHALLENGE Q: For what projects/services did your company hire SmartSites? We were looking to grow in the United States and expand advertising in other countries as well. Additionally, our previous ads manager was unresponsive and passive in their services. We were looking for a company that would be invested in the projects we had going on.
SOLUTION Q: How did you select this vendor? We interviewed 5 companies for ongoing ad services. SmartSites hit all the right marks when it came to technical knowledge, communication, ads reporting/data analytics, and value for cost. Describe the scope of their work in detail. Our account manager Joel Eisenschmidt was incredibly helpful and responsive. We use SmartSites for both Google and Microsoft Ads. We saw happy changes in our Google Ads almost immediately, and the CPC on our Microsoft Ads was unreal! Q: What was the team composition? We worked closely with Joel Eisenschmidt, but also had several other team members who were involved in the initial onboarding process.
RESULTS Q: Can you share any outcomes from the project that demonstrate progress or success? We saw positive growth in both our Google and Microsoft Ads. Q: How effective was the workflow between your team and theirs? We met bi-weekly with our account manager, but Joel was incredibly responsive to jump onto meetings if there was something time sensitive to take care of. Q: What did you find most impressive about this company? Their technical knowledge and implementation of SmartSites is very impressive. Q: Is there any area for improvement or anything that could have been done differently? I do not have any real critiques of the company. We were very happy with their services.”
★★★★★Blair G.Atlas Labs“My rep, Joel, was always super responsive and very knowledgeable about all things Google Ads. I’d recommend them to any small / medium-sized business looking to get more bang for their ad-spend buck.”“SmartSites did an EXCELLENT job of managing my Google Ad campaigns. My business saw both impressive boosts in total conversions and drops in cost-per-conversion and cost-per-click. My rep, Joel, was always super responsive and very knowledgeable about all things Google Ads. I’d recommend them to any small / medium-sized business looking to get more bang for their ad-spend buck.”
- ★★★★★Calie V.Discovery Data, Inc
“Michael and Joel were always willing to jump on a call for us and/or shoot us emails explaining what we needed to know.”“"Their PPC knowledge is fascinating! They've taught me so much."
BACKGROUND Please describe your company and your position there. We provide the most accurate and trusted information on the firms and people essential to the financial services and insurance industries. I am a digital marketing specialist responsible for social media creation and management, PPC management, and collateral management.
CHALLENGE Q: For what projects/services did your company hire SmartSites, and what were your goals? We needed SS to help grow our amount of quality leads and help optimize our account.
SOLUTION Q: How did you select this vendor and what were the deciding factors? After seeing what SmartSites could provide, we thought that they would be a great fit to help achieve our goals. Describe the scope of work in detail, including the project steps, key deliverables, and campaigns. PPC Management: Q: How many people from the vendor's team worked with you, and what were their positions? Two - Michael and Joel. They managed our account together.
RESULTS Q: Can you share any measurable outcomes of the project or general feedback about the deliverables? We have seen our quality leads increase in Salesforce and we've been seeing our CPL decrease. Describe their project management style, including communication tools and timeliness. Michael and Joel were always willing to jump on a call for us and/or shoot us emails explaining what we needed to know. Q: What did you find most impressive or unique about this company? Their PPC knowledge is fascinating! They've taught me so much. Q: Are there any areas for improvement or something they could have done differently? None come to mind.” 
★★★★★Brandy F.HIT + RUN“Kudos to Matthew, Irina and Joel for being my new heroes. Highly recommended for all of your needs.”“"They have a simple hands-on and communicative approach that was technical and thorough."
BACKGROUND Please describe your company and your position there. I am the CEO of HIT+RUN the originator's and world's leader in live screen printing
CHALLENGE Q: For what projects/services did your company hire SmartSites, and what were your goals? SEO & PPC pluswebsite overhaul
SOLUTION Q: How did you select this vendor and what were the deciding factors? Recommended by a colleague Describe the scope of work in detail, including the project steps, key deliverables, and campaigns. Intro'd company and suggested seo & ppc services. Assessed website and fixed technical errors plus created new website structure, landing pages and escorted us into Google Adwords territory Q: How many people from the vendor's team worked with you, and what were their positions? Two (Irina & Joel) are in weekly direct contact after initial intro by Matthew. No doubt a few mastermind coders behind the scenes as well.
RESULTS Q: Can you share any measurable outcomes of the project or general feedback about the deliverables? SmartSites is my dream come true. They have truly carried me and my company's website/on-line presence into a new era with so much expertise and care. The whole team is extremely talented, thorough and patient with the process. Kudos to Matthew, Irina and Joel for being my new heroes. Highly recommended for all of your needs. Describe their project management style, including communication tools and timeliness. They have a simple hands-on and communicative approach that was technical and thorough. Bi-weekly calls keep things understood and on track Q: What did you find most impressive or unique about this company? Their heartwarming approach to an often cold subject matter that is very close to my heart and means so much thatthey care and know whats best for me. Q: Are there any areas for improvement or something they could have done differently? No complaints”
★★★★★Rachel P.Taylor's Leatherwear“PPC management services are fantastic! Definitely improved traffic and sales on my online store.”
★★★★★Ron P.Phil's Service“Their team stepped in with clear communication, solid technical knowledge, and a professional approach that helped stabilize both our website and marketing efforts.”“SmartSites has been a strong partner during a critical transition period for our business. Their team stepped in with clear communication, solid technical knowledge, and a professional approach that helped stabilize both our website and marketing efforts. Richard Yenicag, Associate Director of Sales, was a key point of contact early on and helped set clear expectations, timelines, and next steps, which made the onboarding and transition much smoother. On the execution side, Ben Stewart has been excellent with PPC—responsive, transparent, and focused on performance—while Tony Vodicka’s SEO guidance has been strategic, realistic, and well explained. Overall, the SmartSites team has been organized, accountable, and easy to work with. If you’re looking for a marketing agency that communicates clearly and understands real-world business needs, SmartSites is a solid choice.”
★★★★★Mitch H.Essential Electric Supply“Organic traffic and growth has been around 107%, and we're very happy!”
★★★★★Uros V.Stone Claims Group“Our field reputation as one of the industry's best is finally matched digitally, thanks to them.”“As a CMO of an organization with diverse services & clientele, constantly re-adjusting branding platforms and approaches - working with Irina from SmartSites is one of my most enjoyable, efficient and encouraging professional experiences ever. Irina facilitated our new website & SEO (and content) projects that not only turned out amazing, but are revamping our total digital presence. She's been tireless in optimizing our old sites too; with results showing daily. Always resourceful, punctual, never giving "no" for an answer (we've deserved a "no" or two, for sure). The way SmartSites delivered on our vision and Irina's promise is honestly impressive. A breath of fresh air when it comes to trusting someone with an extremely important part of your business nowadays. Whether you're a small business or have thousands on payroll, I'd recommend Irina and SmartSites in a heartbeat! Our field reputation as one of the industry's best is finally matched digitally, thanks to them.”
Results from Joel's clients.
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Industrial & Commercial Essential Electric Supply
Electrical Supply Retailer Increases Conversions by 6x
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Retail Sullivan Hardware
Hardware Store Expands Revenue by 31x
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Retail Taylor's Leatherwear
Leather Apparel Brand Quintuples Revenue
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Retail Flame King Products
Propane Product Manufacturer Increases Conversions by 27x
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Professional Services Ignite Realty Group
Allentown Real Estate Brokerage Doubles Meta Ads Leads
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Retail HIT + RUN
Screen Printing Shop Triples Site Traffic
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Business to Business Answering Specialists
Live Operator Answering Service Drives Conversions by 26x
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Home Services Solar Energy Solutions of America
Residential Clean Energy Provider Quadruples Lead Volume
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Industrial & Commercial PVI Water Heaters
Commercial Water Heating Manufacturer Grows Leads by 24%
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Retail The Haymaker
Premium Headphone Brand Quadruples Profile Visits
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Home Services DLT Interior Design
Interior Design Firm Improves Conversion Rate by 24x
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Automotive Nationwide Transport Solutions
Auto Transport Company Improves Conversion Rate by 6x
