Devin Riley
Senior Project Manager, SME Lead
Devin Riley is a senior project manager and SME lead at SmartSites, with the company since 2022, running SEO for 7 active clients, credited on 8 case studies and writing about SEO for multi-location businesses.
- HometownSouth Orange, New Jersey
- CollegeManhattanville College
- At SmartSites4 years, 7 months

SmartSitesSEO & Web Project Management
Clients love working with Devin.
★★★★★Lori F.David Appelbaum, PSY.D.“Devin and her team with quick and precise in getting necessary updates to our website.”“Devin and her team with quick and precise in getting necessary updates to our website. It was an absolutely pleasure working with them!”
★★★★★David A.David Appelbaum, PSY.D.“Working with Devin the Team Leader insured being in good capable hands with a knowledgeable and caring professional.”“I found the customer service to be exemplary. The technical expertise and responsiveness made it a pleasure to work with and effective to achieving my goals. Working with Devin the Team Leader insured being in good capable hands with a knowledgeable and caring professional. Recommend most highly.”
★★★★★Jeanne H.TeamFunded“Devin Riley is helping us with the new website.”“"We have made several changes to the landing page after it went live and he made the changes right away!"
BACKGROUND Please describe your company and your position there. TeamFunded is a fundraising company that raises money for schools and other organizations through an mobile app. I am the owner.
CHALLENGE Q: For what projects/services did your company hire SmartSites, and what were your goals? We hired SmartSites to create social media ads, a landing page, and website.
SOLUTION Q: How did you select this vendor and what were the deciding factors? I found SmartSites online and reached out and they gave me the rundown of what they did, and I decided on the spot to work with them. They were articulate, professional and very upfront about pricing. So far, the pricing is exactly what they said it would be. Describe the scope of work in detail, including the project steps, key deliverables, and campaigns. We worked on components for the layout of the landing page while simultaneously coming up with keywords for the Google Ads searches. Q: How many people from the vendor's team worked with you, and what were their positions? Haadi Khatibloo worked with us on the landing page and Google Ads. Devin Riley is helping us with the new website.
RESULTS Q: Can you share any measurable outcomes of the project or general feedback about the deliverables? The landing page has just gone live less than a week, so we are waiting on improvement of our Google Ad and landing page traffic. Describe their project management style, including communication tools and timeliness. We conducted 2-3 brainstorming sessions via google meet on the landing page and it was finished in a timely manner based on our responsiveness to getting them what they needed like graphics and verbiage. Q: What did you find most impressive or unique about this company? I was very impressed with Haadi Khatibloo's due diligence. We have made several changes to the landing page after it went live and he made the changes right away! I can tell it's important to him that we have a great product that we are happy with. Q: Are there any areas for improvement or something they could have done differently? Haadi did a great job being the go-between between their design and programming teams and our team at TeamFunded. He was always in my in-box with the correct new tweaks we presented. I am still in the deciding stage on the website team and will do a separate review for them.”- ★★★★Verified client
“What do you like best about SmartSites? Continuous contact with the account manager. What do you dislike about SmartSites? Overseas staff, sometimes time zones delay progress. What problems is SmartSites solving and how is that benefiting you? SEO Devin Riley”
★★★★★Jake O.The Council on Compulsive Gambling of NJ“We utilize SmartSites for SEO, Social Media, and PPC Advertising. They do a great job and are always friendly while quick to respond.”“We utilize SmartSites for SEO, Social Media, and PPC Advertising. They do a great job and are always friendly while quick to respond. Highly recommend them for digital media services.”
★★★★★The Council on Compulsive Gambling of NJThe Council on Compulsive Gambling of NJ“We use SmartSites for SEO, Social Media, and PPC Advertising. They do a great job and are always friendly while quick to respond.”“We use SmartSites for SEO, Social Media, and PPC Advertising. They do a great job and are always friendly while quick to respond. Highly recommend them for digital media services.”
- ★★★★★Fame AccessoriesFame Accessories
“Working with SmartSites has been great! The attention and customer service has been phenomenal!”“Working with SmartSites has been great! The attention and customer service has been phenomenal! We are just beginning, but hope that nothing changes as things progress.”
★★★★★Kes W.Walker and Hawkes“A great set of skilled workers who have aided in the development and pushed our business to new levels.”“What do you like best about SmartSites? Very Knowledgable on all aspects of digital marketing. Also exceeds expectations beyond marketing and aiding in website development. A great set of skilled workers who have aided in the development and pushed our business to new levels
What do you dislike about SmartSites? Detailed in the work carried out. All the steps planned out beforehand, and also can log in to see the work between the staff members
What problems is SmartSites solving and how is that benefiting you? nothing disliked at the moment. currently going through issues, will hopefully see to expand to different areas Digital Marketing and website development. Supporting in cleaning up the Wordpress site and pushing the site across all eCommerce boundaries Thorough and very knowledgeable on all aspects on Digital Marketing”
Results from Devin's clients.
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Retail Fame Accessories
Fashion Jewelry Brand Lifts Conversions by 9x
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Business to Business TeamFunded
Online Fundraising Platform Drives Lead Volume by 23x
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Retail Walker & Hawkes
British Country Clothing Brand Triples Conversion Rate
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Retail Shadyfront Holdings
Apparel & Lifestyle Brand Grows Revenue by 43x
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Medical & Healthcare Council on Compulsive Gambling of NJ
NJ Problem Gambling Helpline Grows Profile Views by 57%
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Retail Malie
Luxury Wellness & Fragrance Brand Lifts Conversions by 27x
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Industrial & Commercial Ambar Wholesale Distributors
Wholesale Specialty Food Distributor Lifts Conversions by 121%
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Business to Business MTI Digital
Message On Hold Provider Grows Site Traffic by 14x







