Meet the team Leadership
Danielle Denman
Associate Director Of PPC
Danielle Denman is associate director of PPC at SmartSites, with the company since 2019, credited on 9 published case studies and writing about PPC lead generation, landing pages and competitor campaigns.
- HometownPompton Lakes (Grew up in Wayne)
- CollegeWilliam Paterson University
- At SmartSites6 years, 11 months
SmartSitesLeadership
Clients love working with Danielle.
★★★★★Seema T.Vogue Window Fashion“We used SmartSites for marketing for many years and Danielle and the team did a good job.”
★★★★★Keith K.Eveready Logistics“Danielle Denman at SmartSites has been the best PPC manager we’ve ever worked with. She was responsive, professional, and very helpful in explaining campaign strategy, handling our site migration, and resolving technical connections with our CRM.”“Danielle Denman at SmartSites has been the best PPC manager we’ve ever worked with. She was responsive, professional, and very helpful in explaining campaign strategy, handling our site migration, and resolving technical connections with our CRM. Highly recommend Danielle and SmartSites!”
★★★★★Drew I.Teakanddeck“I work primarily with Ashley Ismailovski on the SEO side and Danielle Denman on the PPC side. They are both exceptional to work with, providing timely responses and quality results.”“"Their consistency, approachability, and willingness to adapt impressed us."
BACKGROUND Please describe your company and your position there. I am the Owner and General Manager of a regional outdoor refinishing company that services all of Southern California.
CHALLENGE Q: For what projects/services did your company hire SmartSites, and what were your goals? We hires SmartSites to optimize and manage existing PPC campaigns while also enhancing our SEO efforts. Goal were to increase traffic and ulitmately quality conversions.
SOLUTION Q: How did you select this vendor and what were the deciding factors? I looked at many firms (more than 10) and narrowed my choices to 3. SmartSites was always the most responsive and the least pressuring when making my choice. The price was in-line with others and very reasonable for the services offered. Describe the scope of work in detail, including the project steps, key deliverables, and campaigns. We set goals, established a stratetgy and then commited to monthly activities to meet those goals. On the SEO side, SmartSites produces at least 5 pages of fresh content each month while also adding about 5 high-quality backlings to existing pages as well. On the PPC side, we have increased CTR, decreased Cost-Per-Click and decreased Cost per Conversion. Q: How many people from the vendor's team worked with you, and what were their positions? I work primarily with Ashley Ismailovski on the SEO side and Danielle Denman on the PPC side. They are both exceptional to work with, providing timely responses and quality results.
RESULTS Q: Can you share any measurable outcomes of the project or general feedback about the deliverables? Traffic has increased 80%, conversions have increased 50%, Cost per Conversion has gone down by 25% and my total PPC spend has decreased. Describe their project management style, including communication tools and timeliness. Regular monthly updates that are both number-driven and qualitative. Always on time with results and new copy. Q: What did you find most impressive or unique about this company? Their consistency, approachability, and willingness to adapt impressed us. Q: Are there any areas for improvement or something they could have done differently? Not that I can think of.”
★★★★★Natalie W.Anchor Industries, Inc.“Gabriela and Danielle are great to work with. Gabriela is so organized, keeps us well informed on what the team is doing to fix technical issues along with what steps we need to do to keep things moving along.”“We signed up with SmartSites in October of 2020. In the first 4 months SmartSites has done more for us than our previous SEO agency did in 12 months. Gabriela and Danielle are great to work with. Gabriela is so organized, keeps us well informed on what the team is doing to fix technical issues along with what steps we need to do to keep things moving along. Our leads have increased dramatically in the past 2 months along with our website traffic. The team is quick to make changes and follow up regarding any issues that might need addressed. Our google ads are preforming better than ever and we could not be happier with all the work SmartSites has done. We are looking forward to our future with SmartSites by our side.”
★★★★★Lime Energy CoLime Energy Co“Highly recommend working with Danielle:) She has been a great resource and has done so much for our online campaigns”“What do you like best about SmartSites? After engaging with them in 2019, we utilized SmartSites to help us with our online presence through display, search and retargeting. From there we have worked with them on an ongoing basis to manage our digital campaigns across 6+ different landing pages that we manage. They have established campaigns for us utilizing google ads - search and display. From there we built on our presence and budget spent and did some retargeting.
What do you dislike about SmartSites? Danielle, our representative, has been amazing. She's responsive, professional, and always keeping our campaigns up to date. I appreciate her insights on trends and how we can improve. She'll periodically meet with us to discuss trends and potential for improvements. For example, we discussed engagement on our display ads and how we could improve the format - either to include motion or to utilize a different design - in order to increase the engagement the campaign was getting.
What problems is SmartSites solving and how is that benefiting you? Their reporting system is also great, they utilize Google Data Studio, which comes along monthly and is easy to read and share. We don't have any real dislikes with SmartSites, we've found them to be consistent and easy to work with. Highly recommend working with Danielle:) She has been a great resource and has done so much for our online campaigns. Overall you can't go wrong with engaging SmartSites, they have been a cost-effective tool for us. I'd say to anyone looking for a good digital marketing firm to do their homework - we had worked with two other vendors for the same service, they both cost us more but did not have the same level of service. We have seen a much better result utilizing SmartSites than we have in the past. Their partnerships were a major selling point - we utilize HubSpot for our landing pages, so choosing a vendor with a HubSpot partnership was important to us. We have a variety of sites that require SEM support, SmartSites has helped us to establish campaigns for those new and existing sites. We don't have the time and don't have the same level of knowledge as they do on this - so having them on board is a major help and has allowed us to step up our game in this respect. By utilizing SmartSites, we have been able to increase traffic to our landing pages, which has, in turn, increased the number of leads we see coming through to our pages. Superb Service, Excellent Value, Great Results”- ★★★★★Luis G.Majestic-stylez.com
“Danielle is awsome! She is always there to help me whenever I need help and is very patient when ever we run in to any situation or problem.”“Danielle is awsome! She is always there to help me whenever I need help and is very patient when ever we run in to any situation or problem. She makes very smart decisions when it comes to budgeting and that has helped my business scale. Thank you”
★★★★★YS Z.Shinji Lee MD“Excellent professional service, I am very happy With the results and plan to continue for a long Time We love working with Danielle”
- ★★★★★KristinaSTAT Marketing
“I'm on the brand side and have now worked with SmartSites and Danielle Denman & team for a couple of years now.”“I'm on the brand side and have now worked with SmartSites and Danielle Denman & team for a couple of years now. Danielle was always great to work with - quick responses, always on top of things and willing to take the time for a call to help us strategize on specific focuses any time of the week. It was a great experience!”
Results from Danielle's clients.
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Medical & Healthcare Podiatry Center of NJ
NJ Podiatry Practice Expands Lead Volume by 6x
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Medical & Healthcare Dr Alex NYC
NYC Cosmetic Dentistry Practice Lifts Conversions by 6x
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Medical & Healthcare Shinji Lee MD
Plastic Surgery Practice Drives Lead Volume by 55%
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Business to Business JoTo PR
Public Relations Firm Drives Site Traffic by 70%
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Medical & Healthcare Lakeside At Mallard Landing
Eastern Shore Senior Living Community Grows Leads by 6x
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Home Services Vogue Window Fashion
Luxury Window Treatment Studio Quintuples Conversions
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Medical & Healthcare Elite Health Center
Weight Loss Program Launches Lead-Gen Landing Page
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Professional Services Life Purpose Institute
Life Coach Certification Institute Quadruples Conversions
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Medical & Healthcare Real Smile Dental
Dental Practice Launches Custom Website With Online Booking
Recent posts by Danielle.
- PPC · Mar 4, 2024 Achieving PPC Strategy Success: Insights from Danielle Denman’s Expertise Mastering PPC strategy is an important step to succeeding in the rapidly evolving digital marketing landscape. Danielle Denman, a seasoned PPC analyst at SmartSites, shares her…
- PPC · Nov 8, 2022 The Pros & Cons of Competitor Campaigns In Paid Search What are competitor campaigns in Google Ads? These online marketing campaigns involve bidding on keywords consisting of your business name or the brand of your direct…
- PPC · Sep 30, 2021 The Importance of Creating Landing Pages For PPC Lead Generation Campaigns Landing pages help PPC lead generation campaigns get more conversions without significantly increasing your advertising costs. A landing page is a single stand-alone web page (usually…
