Meet the team Sales & Account Management
Brandon Caplan
Senior Account Manager
- HometownHopatcong, New Jersey
- CollegeSalve Regina University
- At SmartSites5 years, 6 months
SmartSitesSales & Account Management
Clients love working with Brandon.
★★★★★Kevin L.Bullet Proof Zone“We saw higher website traffic, better search rankings, and a noticeable increase in online conversions. I confidently recommend SmartSites to anyone looking for a capable, reliable digital marketing partner.”“"I confidently recommend SmartSites to anyone looking for a capable, reliable digital marketing partner."
BACKGROUND Please describe your company and position. I am the CEO of Bulletproof Zone Describe what your company does in a single sentence. Bulletproof Zone is an online store that offers high-quality personal protection gear, including bulletproof vests, backpacks, and tactical equipment for civilians, professionals, and agencies.
CHALLENGE Q: What specific goals or objectives did you hire SmartSites to accomplish?
SOLUTION Q: How did you find SmartSites? Online Search Q: Why did you select SmartSites over others? Q: How many teammates from SmartSites were assigned to this project? 2-5 Employees Describe the scope of work in detail. Please include a summary of key deliverables. SmartSites handled our digital marketing, including SEO, Google Ads, and email campaigns, with key deliverables such as improved search rankings, ad performance reports, and regular campaign updates.
RESULTS Q: What were the measurable outcomes from the project that demonstrate progress or success? We saw higher website traffic, better search rankings, and a noticeable increase in online conversions. Q: Describe their project management. Did they deliver items on time? How did they respond to your needs? Their project management was smooth and organized. They delivered on time and were quick to respond whenever we had questions or needed support. Q: What was your primary form of communication with SmartSites? Virtual Meeting Q: What did you find most impressive or unique about this company? I’ve had a great experience working with Christen and the team at SmartSites. Christen is sharp, responsive, and always on top of things. She makes the process easy and keeps everything moving. She’s handled our questions quickly and clearly, and it’s been a smooth experience overall. I confidently recommend SmartSites to anyone looking for a capable, reliable digital marketing partner. Q: Are there any areas for improvement or something SmartSites could have done differently? Overall the experience was positive so far”
★★★★★Christy W.Aptations“It's been very productive. We've stayed within the previously set budget and the sales have exceeded the expectations.”“Description: Improve sales without spending too much money. This is basically a start up with a very niche product in a very niche market. We needed to be able to direct our advertising in a focused manner.
Pros: Clear communication and measurable results. They base recommendations on metrics an not something vague like experience. It's working!
Cons: Not at this time. And communication is open enough that if we feel the need for improvement I'm sure we can just tell them
It's been very productive. We've stayed within the previously set budget and the sales have exceeded the expectations.”
★★★★★Daniela M.Air-Con International“The new shopify website has doubled sales each year since it launched. PPC Google advertising also at least doubles its reach each year as the SmartSites team works to constantly optimize.”“"The accessibility of the team and the full suite of skills under one roof are impressive."
BACKGROUND Please describe your company and position. I am the Marketing Director of Air-Con International Describe what your company does in a single sentence. Air Conditioning Distributor
CHALLENGE Q: What specific goals or objectives did you hire SmartSites to accomplish?
SOLUTION Q: How did you find SmartSites? Online Search Q: Why did you select SmartSites over others? Q: How many teammates from SmartSites were assigned to this project? 2-5 Employees Describe the scope of work in detail. Please include a summary of key deliverables. PPC Google advertising including display ads, search ads, video ads, and more. Web Development was completed for a new Shopify website.
RESULTS Q: What were the measurable outcomes from the project that demonstrate progress or success? The new shopify website has doubled sales each year since it launched. PPC Google advertising also at least doubles its reach each year as the SmartSites team works to constantly optimize. Q: Describe their project management. Did they deliver items on time? How did they respond to your needs? They have all consistently delivered items on time and have always been in communication for my needs. Q: What was your primary form of communication with SmartSites? Virtual Meeting Q: What did you find most impressive or unique about this company? The accessibility of the team and the full suite of skills under one roof are impressive. Special shout out to Stephanie who has been my go-to PPC analyst for 2 years. She has provided excellent recommendations & insights throughout our time working together and she truly has deep knowledge on all things Google. Q: Are there any areas for improvement or something SmartSites could have done differently? N/A”
★★★★★Jonathan R.Raburn Kaufman, LLC“We have seen a drastic increase in business since we started working with him and SmartSites.”“Pros: They actually take the time to ask enough questions to figure out what your business is, not what they think it is. This is a big difference from previous ad agencies.
Cons: The only hiccup we had was moving our website over. It took longer than expected, but everything is running well now.
Darius is our google ads person for our firm and does a fantastic job. He always comes with a game plan and does his research. We have seen a drastic increase in business since we started working with him and SmartSites.”
★★★★★Ji K.ESK MD“Lots of good communication and greatly improved results. We get more leads than ever”“Pros: Lots of good communication and greatly improved results
Cons: Things started slow but picked up after a few months of management
Haadi at SmartSites has been great with our GoogleAds campaigns. We get more leads than ever”
★★★★★M S.Panel Town and Floors“The results have been night and day. Our conversion rate went from a little over 1% to around 3%, and we're experiencing all-time highs in sales.”“We switched to SmartSites because our PPC campaign was struggling for over a year with another agency. The results have been night and day. Our conversion rate went from a little over 1% to around 3%, and we’re experiencing all-time highs in sales. Benton is expertly managing our campaign to reach our ROAS goal with efficiency. The only problem we’re having now is keeping products in stock because we’re selling more than before. I highly recommend Benton and SmartSites to manage your PPC campaign!”
★★★★★Ian P.Likelihood“There SEO & PPC managers have shown us nothing but positive results in the first few months of starting our program with them, from improving rank to high returns on our Facebook & Google Ads.”“What do you like best about SmartSites? They are incredibly friendly and open to any-and-all ideas. They are also brilliant in the PPC & SEO space, which can be tricky to understand if you don't have experience in that arena. With clear and concise communication, they've made everything make complete sense. Lastly - and most importantly - they have been incredibly effective in achieving our goals in such a short period of time.
What do you dislike about SmartSites? Nothing! They could better aligning our voice with their messaging, but they're still learning. They have been fantastic with pivoting (and pivoting quickly) if necessary.
What problems is SmartSites solving and how is that benefiting you? If you're looking for some real pros at SEO & PPC that will get stuff done in a highly-effective manner, SmartSites is for you. Our business needed some SEO & PPC assistance. We realized that our competitors outperformed us, and our team lacked knowledge in that digital space. Additionally, we recently transitioned from a Shopify-themed site to a headless CMS site, which has been quite challenging due to our limited admin access. That's when SmartSites came in and saved the day! There SEO & PPC managers have shown us nothing but positive results in the first few months of starting our program with them, from improving rank to high returns on our Facebook & Google Ads. Small Retail Boutique, Big ROAS”
★★★★★Susan V.Wallace Witty & Veltry, PC“My calls and conversions increased immediately and I would highly recommend SmartSites to anyone who is interested in maximizing their PPC campaign effectiveness.”“My team at SmartSites is amazing. Every member of my team was cooperative, attentive and communicative. No matter how often I called my lead team member, Brandon, to ask questions, he always provided an immediate response and information to put my mind at ease. My calls and conversions increased immediately and I would highly recommend SmartSites to anyone who is interested in maximizing their PPC campaign effectiveness.”
Results from Brandon's clients.
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Legal Services Raburn Kaufman
Law Firm Expands Revenue by 13x
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Education Northstar Aviation References
Aviation Training Academy Expands Revenue by 17x
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Legal Services Apostille Corp
Apostille & Document Legalization Service Quintuples Lead Volume
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Industrial & Commercial Baron Blakeslee
Industrial Cleaning Company Drives Conversions by 8x
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Medical & Healthcare ESK MD
Aesthetic & Cosmetic Treatment Practice Quadruples Lead Volume
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Retail Likelihood
Premium Sneaker Boutique Drives Order Volume by 23x
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Automotive DG Express
Last-Mile Delivery Company Drives Lead Volume by 25x
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Medical & Healthcare Messina Acupuncture PC
Acupuncture & Holistic Wellness Clinic Grows Site Traffic by 8x
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Education Schoolhouse 226
Handmade Goods Brand Cuts Cost Per Lead in Half
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Retail Scully & Scully
Luxury Home Decor Retailer Quadruples ROAS
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Education Wisconsin Conservatory of Music
Wisconsin's Largest Community Music School Launches an Enrollment-First Website
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Industrial & Commercial Amenities Depot
Hotel Amenity Supplier Boosts Conversions by 43x
