Ashley Ismailovski
Director of Email Marketing
Ashley Ismailovski, MBA, is the Director of Email Marketing at SmartSites. She built and launched the agency's email and SMS marketing services in 2021 to meet clients' growing need for stronger customer retention strategies. Since then, she and her team have nurtured customer databases, built brand affinity, and driven millions of dollars in revenue for their clients. Ashley joined the Klaviyo Community Champions program in 2023 and was invited back for her fourth year in 2026 as a top performer. She also speaks at conferences around the world about her tested strategies for omnichannel marketing.
- HometownOakland, NJ
- CollegeWilliam Paterson University
- At SmartSites6 years, 7 months

SmartSitesLeadership
Clients love working with Ashley.
★★★★★Drew I.Teakanddeck“I work primarily with Ashley Ismailovski on the SEO side and Danielle Denman on the PPC side. They are both exceptional to work with, providing timely responses and quality results.”“"Their consistency, approachability, and willingness to adapt impressed us."
BACKGROUND Please describe your company and your position there. I am the Owner and General Manager of a regional outdoor refinishing company that services all of Southern California.
CHALLENGE Q: For what projects/services did your company hire SmartSites, and what were your goals? We hires SmartSites to optimize and manage existing PPC campaigns while also enhancing our SEO efforts. Goal were to increase traffic and ulitmately quality conversions.
SOLUTION Q: How did you select this vendor and what were the deciding factors? I looked at many firms (more than 10) and narrowed my choices to 3. SmartSites was always the most responsive and the least pressuring when making my choice. The price was in-line with others and very reasonable for the services offered. Describe the scope of work in detail, including the project steps, key deliverables, and campaigns. We set goals, established a stratetgy and then commited to monthly activities to meet those goals. On the SEO side, SmartSites produces at least 5 pages of fresh content each month while also adding about 5 high-quality backlings to existing pages as well. On the PPC side, we have increased CTR, decreased Cost-Per-Click and decreased Cost per Conversion. Q: How many people from the vendor's team worked with you, and what were their positions? I work primarily with Ashley Ismailovski on the SEO side and Danielle Denman on the PPC side. They are both exceptional to work with, providing timely responses and quality results.
RESULTS Q: Can you share any measurable outcomes of the project or general feedback about the deliverables? Traffic has increased 80%, conversions have increased 50%, Cost per Conversion has gone down by 25% and my total PPC spend has decreased. Describe their project management style, including communication tools and timeliness. Regular monthly updates that are both number-driven and qualitative. Always on time with results and new copy. Q: What did you find most impressive or unique about this company? Their consistency, approachability, and willingness to adapt impressed us. Q: Are there any areas for improvement or something they could have done differently? Not that I can think of.”
★★★★★Aljosa K.Kemperle Industries“Ashley Ismailovski and her development team have been a pure joy to work with. They have achieved every goal I set out to accomplish plus much more in developing my website.”“Ashley Ismailovski and her development team have been a pure joy to work with. They have achieved every goal I set out to accomplish plus much more in developing my website. I could not be happier with where things have ended up and I will not hesitate to work with them again in the future.”
★★★★★Sean K.Cambio Communities“Ashley Ismailovski has been especially helpful, offering advice and features I wouldn't have thought of to really make my site pop!”“I have been working with SmartSites for a few months now and they have made every effort to bring my dream site to life! Ashley Ismailovski has been especially helpful, offering advice and features I wouldn't have thought of to really make my site pop!”
★★★★★Ken O.H&C Metals“Ash is not only the best Project Manager I've worked with at SmartSites, she's also far & above the best Project Manager that has been assigned to our company from any of the previous SEO/PPC service providers we've contracted with spanning 8 years.”
★★★★★Adam S.Abraham AC & Heating Services“I shopped around for a legitimate company to optimize my website and work on my organic Seo it took me quite a bit of time and finally I came up to Smart sites they’re credentials were great I signed up with them and it was the best decisions I made in a long time all…”“I shopped around for a legitimate company to optimize my website and work on my organic Seo it took me quite a bit of time and finally I came up to Smart sites they’re credentials were great I signed up with them and it was the best decisions I made in a long time all the way from the introduction to orientation to now working with my dedicated account managers like Ash and Kristina They take care of my account they walked me through each step and they have me involved with them so they can implement the best ways to improve my online presence and my PPC campaign it’s the best online service I’ve ever had since I open my business 17 years ago. highly recommended. 👍🏼”
★★★★★Samantha N.Spray Foam Solutions, Inc.“Kristina and Ash have been absolutely awesome to work with. They're oftentimes quick to respond and have helped answer any questions we've had. After just a few months of working with them I had a different SEO/PPC company follow up with me to see if I was satisfied…”“Kristina and Ash have been absolutely awesome to work with. They're oftentimes quick to respond and have helped answer any questions we've had. After just a few months of working with them I had a different SEO/PPC company follow up with me to see if I was satisfied with SmartSites or if I wanted to switch over to their services and even THEY said SmartSites was doing great and I should stick with them! I would absolutely recommend working with them, you won't be disappointed.”
★★★★★Waris M.Wisa Solutions“A++++ all around. We had SmartSites build us out a new website and we were fortunate enough to have Ash as our project manager. We can't say enough great things about her. She absolutely knocked it out of the park. Her communication and service was unmatched. Extremely happy.”
★★★★★Danya M.MCM Homes“Everyone at SmartSites is exceptional to work with. I have been fortunate enough to work on multiple projects with them. Ryan, Connor, Anita, Olivia, Ash and the entire gang are responsive and never steer me wrong. Business is booming thanks to them.”
Ashley's talks & podcasts.
4 talks and 6 webinars.
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Unifying the Customer Experience
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E-commerce Talk: Strategies for Black Friday & Cyber Monday
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SmartSites & Mailchimp Loyalty Lab: Unlocking Success with Email & SMS Marketing
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How Dealerships can Employ Email and SMS Marketing Effectively
DealersEdge -
Winning Personalization Strategies for Email & SMS That Boost Conversion
Pantastic -
Email Marketing Made Easy: Integrating AI for Enhanced Conversions
Small Business Expo
Recent posts by Ashley.
- Email & SMS · Oct 28, 2026 SMS Marketing 2026: What to Send, How Often, and the Compliance Rules You Can’t Skip On the stores we manage, a text earns about 1.19 times an email per message and gets 9.8 times the clicks. The four texts that pay,…
- Email & SMS · Oct 21, 2026 Email List Building 2026: The Popup Settings That Win Subscribers Without Hurting the Site A well-timed popup converts about 3 in 100 visitors on the stores we manage and exit intent nearly 6, while footer forms convert under 0.1%. The…
- Email & SMS · Oct 14, 2026 Black Friday Email Marketing 2026: Start in September, Send More in the Week That Pays 3x The Black Friday email calendar we run, from September list growth to the December shift, built on what last year's sale week returned: 2.5 times the…
- Claude vs. ChatGPT for AI Email Marketing: Which Tool Should You Use?Oct 2026
- SmartSites Featured on Klaviyo: Choosing the Right Customer Data Platform for Scalable GrowthMar 2026
- Klaviyo for B2C: Why It’s the Best CRM for Ecommerce Brands in 2026Mar 2026
- SmartSites Weighs In on the Top Marketing Automation Trends Shaping 2026Jan 2026
- How SmartSites Evaluates the Best Marketing Automation Platforms for 2026Jan 2026
- AI Email Summaries Are Changing the Inbox: What Marketers Need to KnowOct 2025
- What Marketers Need to Know About iOS 26: Unknown Senders Lose Inbox VisibilitySep 2025
- What the Yotpo Email SMS Sunset Means for Brands – and How SmartSites Can HelpAug 2025
- Texas SMS Rules: What Brands Must Know Before September 1Aug 2025
- 9 of the Most Common Email Marketing Mistakes We’ve Found While Auditing Over 40 AccountsFeb 2025
- 5 Steps You Need to Take to Meet Google & Yahoo’s New Sender RequirementsJan 2024
- Anthogs Productions Goes Digital: Their New Website Is Live!Mar 2023








