Top PPC Agency by Upcity

SmartSites - #1 Digital Agency by US News

#1 Digital Marketing Agency by USNews

Perfect client reviews on Google

600+ Perfect Client Reviews on Google

Ranked #1 Marketing Strategy Agency by G2

Best Marketing Strategy by G2

Goodfirms Top PPC Company

#1 PPC Company by GoodFirms

#1 PPC Agency in America by Clutch

SmartSites is recognized as one of the top pay per click marketing agencies in America according to Clutch. The competitive report is based on reviews, experience, and market presence and we are proud to be #1!

Based on over 1,000 reviewed agencies!

  • Top Clutch digital marketing company```
  • Top Clutch Advertising Company
  • Top Clutch adword company
  • Top Clutch.co influencer advertising company
  • Top Clutch SEO company 2024
  • Top Clutch SEO company
#1 SEO/PPC Agency in America by Clutch
Certified Pay-Per-Click Advertising for Brands

Trusted by the best

Since our inception in 2011, SmartSites has earned its place as a leading paid search and paid social agency and is a recognized Google Ads Channel Partner, Microsoft Marketing Partner, Amazon Ad Partner, Meta Marketing Partner, and Snapchat Partner. These partnerships showcase our ability to manage and scale advertising campaigns across multiple platforms effectively.

overview data ppc marketing
Proven PPC Business

Improve your ROI with scalable PPC marketing.

Accelerate your digital growth with data-driven PPC strategies. Our paid search and paid social marketing campaigns use first-party data, intent-based keywords, and omnichannel approaches. We aim to position your products in front of the right audience at the right time. Whether you’re advertising on Google, Microsoft, Amazon, or social platforms like Facebook, Instagram, LInkedIn, TikTok or Snapchat our paid search management services are designed to maximize ROAS, increase visibility, and drive more sales for your business.

Hyper-target your best customers with Google Ads management services

Discover our team of PPC Analysts

Our team of experienced expert PPC Analysts are a group of industry experts, critical thinkers, creatives, and problem solvers who use their knowledge of the PPC landscape to provide our clients with exceptional customer services and even better results.

SEO Leaders Focused on Growing Your Business

Scalable Growth With 360° Digital Marketing

PPC is our bread and butter — but thriving in today’s digital landscape takes more. That’s why we also specialize in:

  • SEO: Put your business in front of the right people by building your brand organically.
  • Web Design: Create a brand and communicate your value.
  • Email & SMS: Get more out of your current website visitors.
  • Social Media: Grow your brand by connecting with your audience.

  • Google PremierBadge
  • Microsoft Advertising
  • Meta Business Partner
  • Amazon Ads Verified Partner Badge
SmartSites Performance
BESTCOMPANY™ OVERALL
83%
BESTCOMPANY™ MINIMUM
40%

Customizable Reporting Leveraging Google Analytics

Customizable reporting, powered by Google Looker Studios, allows businesses to tailor data fit specific needs, ensuring that key metrics and insights are highlighted effectively. This flexibility enables organizations to focus on the metrics that matter most to them and improve marketing specific decisions.

Customizable Reporting Leveraging Google Analytics

Trusted by leading brands

Natural Heaven
Sullivan Hardware & Garden
London Rag
Hat Heaven
Pertronix
Stubbs & Wootton
Aeromotive
Factory Direct Supply
DDP Motorsports
evolution
Dr. Tim's
R1 Industries
Nikol Beauty
Endless Roses
The Vault
Essential Electric
R&Y Compressor
multipet
Bullion Exchanges
Lenox
Scully & Scully 1934
highway products
Leica
London Rag

Remarkable results for

businesses

We work with all paid social platforms similar to

Meta Ads
Advertise on Google
TikTok Ads
Snapchat Ads
Advertise on Facebook
Advertise on Twitter
Advertise on LinkedIn
Advertise on Instagram
Advertise on reddit
Advertise on Pinterest

Questions to ask when hiring a PPC Agency

With SmartSites, there are no templates or cookie cutter plans, every single client gets their own campaign strategy customized to their business based on many points of research and planning whether their goal is to generate leads or generate sales. We take into account the target audience, relevant keywords, geographic locations, and more when crafting this approach to tailor each campaign for the business. We are also continually testing new strategies and are on the lookout for new experiments to consistently improve and innovate.

Google’s AI tools give SmartSites the ability to focus more on overall strategy and results rather than small adjustments. Google’s AI uses thousands of data points to identify which users are most likely to convert and generate revenue and bids highest for these individuals. With the guidance of AI, SmartSites is able to save time while keeping the human involvement involved to ensure the best results possible.

SmartSites uses many tools for creative and asset management inside of Google and external. Some of the best tools help write ad copy, produce videos (like Google’s video builder) , enhance product images and more with the ultimate goal of enhancing asset quality while displaying ads on Google’s many different ad placements.

Google has enhanced reporting for its ad campaigns, which gives advertisers the ability to see the leads and overall revenue generated from their ad spend. SmartSites uses these tools to understand which campaigns are generating the highest return on ad spend for their client’s campaigns with the end goal of optimizing campaigns to produce the highest ROI. SmartSites also harnesses the power of Offline Conversions to show and optimize for sales that happen after the initial click for client’s with longer sales cycles.

Google has introduced multiple AI-powered features to enhance its advertising platform. Key updates include Performance Max (PMax), which leverages AI to dynamically optimize ad performance across various Google channels. Another major update is the integration of Demand Gen campaigns, designed to reach users through visually immersive formats like YouTube and non-search channels. SmartSites continues to be a leader in the industry by continually testing out these new updates and finding the best avenues to deploy them for their clients.

Google has expanded ad placements significantly in recent years but many placements have been consistent over the years. This includes Google Search, Google Shopping, the Google Display Network, Gmail, Google Maps and Youtube amongst others. In addition to these, shopping ads can now appear in Google Lens and Circle to Search, offering a more visual search experience. In addition, Search and Shopping ads can show up in the new AI Overviews, appearing in the U.S. as “sponsored” sections when relevant to user queries. For video content, advertisers can now include short-form product videos and animated image ads, which is highly effective for Youtube Shorts.

With SmartSites, there are no templates or cookie cutter plans, every single client gets their own campaign strategy customized to their business based on many points of research and planning whether their goal is to generate leads or generate sales. We take into account the target audience, relevant keywords, geographic locations, and more when crafting this approach to tailor each campaign for the business. We are also continually testing new strategies and are on the lookout for new experiments to consistently improve and innovate.

Microsoft’s Machine Learning tools give SmartSites the ability to focus more on overall strategy and results rather than small adjustments. Microsoft’s Machine Learning uses thousands of data points to identify which users are most likely to convert and generate revenue and bids highest for these individuals. With the guidance of AI, SmartSites is able to focus on delivering the best strategy to produce the highest ROI possible.

Microsoft Advertising has introduced a range of updates focusing on AI-powered capabilities, improved targeting, and more efficient campaign management. Key updates include the integration of Copilot in the Microsoft Advertising Platform, which acts as an AI assistant to help advertisers create and manage campaigns more efficiently. New tools such as Performance Max campaigns, search term insights, and predictive targeting have been introduced to provide better ad performance and audience engagement. SmartSites continues to be a leader in the industry by continually testing out these new updates and finding the best avenues to deploy them for their clients.

Microsoft is integrating generative AI across its advertising products, enabling advertisers to create and optimize campaigns using AI-generated headlines, descriptions, and imagery. Copilot in the Microsoft Advertising Platform now helps advertisers build creative assets, refine campaign performance, and access detailed diagnostics through a conversational AI experience. Advertisers can use these tools to generate responsive search ads (RSAs), multimedia ads, and even create personalized ads using AI-powered recommendations.

Microsoft has expanded its ad formats and placements to include Property Promotion Ads for vacation rentals and travel, as well as Conversational Ads through its chatbot distribution network. Advertisers can now leverage more immersive ad experiences on platforms like Microsoft Edge and even within the Copilot interface. Additionally, there are new support features for creating animated image ads and dynamic search ads using AI, making it easier to create engaging content.

Microsoft has enhanced its targeting capabilities with predictive targeting, in-market audiences, dynamic remarketing, and custom audiences. Predictive targeting uses AI to identify new audience segments likely to convert, while dynamic remarketing allows advertisers to show users ads based on specific product IDs they’ve interacted with previously.