#1 Rated Digital Marketing Agency

With SmartSites, there are no templates or cookie cutter plans, every single client gets their own campaign strategy customized to their business based on many points of research and planning whether their goal is to generate leads or generate sales. We take into account the target audience, relevant keywords, geographic locations, and more when crafting this approach to tailor each campaign for the business. We are also continually testing new strategies and are on the lookout for new experiments to consistently improve and innovate.

Google’s AI tools give SmartSites the ability to focus more on overall strategy and results rather than small adjustments. Google’s AI uses thousands of data points to identify which users are most likely to convert and generate revenue and bids highest for these individuals. With the guidance of AI, SmartSites is able to save time while keeping the human involvement involved to ensure the best results possible.

SmartSites uses many tools for creative and asset management inside of Google and external. Some of the best tools help write ad copy, produce videos (like Google’s video builder) , enhance product images and more with the ultimate goal of enhancing asset quality while displaying ads on Google’s many different ad placements.

Google has enhanced reporting for its ad campaigns, which gives advertisers the ability to see the leads and overall revenue generated from their ad spend. SmartSites uses these tools to understand which campaigns are generating the highest return on ad spend for their client’s campaigns with the end goal of optimizing campaigns to produce the highest ROI. SmartSites also harnesses the power of Offline Conversions to show and optimize for sales that happen after the initial click for client’s with longer sales cycles.

Google has introduced multiple AI-powered features to enhance its advertising platform. Key updates include Performance Max (PMax), which leverages AI to dynamically optimize ad performance across various Google channels. Another major update is the integration of Demand Gen campaigns, designed to reach users through visually immersive formats like YouTube and non-search channels. SmartSites continues to be a leader in the industry by continually testing out these new updates and finding the best avenues to deploy them for their clients.

Google has expanded ad placements significantly in recent years but many placements have been consistent over the years. This includes Google Search, Google Shopping, the Google Display Network, Gmail, Google Maps and Youtube amongst others. In addition to these, shopping ads can now appear in Google Lens and Circle to Search, offering a more visual search experience. In addition, Search and Shopping ads can show up in the new AI Overviews, appearing in the U.S. as “sponsored” sections when relevant to user queries. For video content, advertisers can now include short-form product videos and animated image ads, which is highly effective for Youtube Shorts.

With SmartSites, there are no templates or cookie cutter plans, every single client gets their own campaign strategy customized to their business based on many points of research and planning whether their goal is to generate leads or generate sales. We take into account the target audience, relevant keywords, geographic locations, and more when crafting this approach to tailor each campaign for the business. We are also continually testing new strategies and are on the lookout for new experiments to consistently improve and innovate.

Microsoft’s Machine Learning tools give SmartSites the ability to focus more on overall strategy and results rather than small adjustments. Microsoft’s Machine Learning uses thousands of data points to identify which users are most likely to convert and generate revenue and bids highest for these individuals. With the guidance of AI, SmartSites is able to focus on delivering the best strategy to produce the highest ROI possible.

Microsoft Advertising has introduced a range of updates focusing on AI-powered capabilities, improved targeting, and more efficient campaign management. Key updates include the integration of Copilot in the Microsoft Advertising Platform, which acts as an AI assistant to help advertisers create and manage campaigns more efficiently. New tools such as Performance Max campaigns, search term insights, and predictive targeting have been introduced to provide better ad performance and audience engagement. SmartSites continues to be a leader in the industry by continually testing out these new updates and finding the best avenues to deploy them for their clients.

Microsoft is integrating generative AI across its advertising products, enabling advertisers to create and optimize campaigns using AI-generated headlines, descriptions, and imagery. Copilot in the Microsoft Advertising Platform now helps advertisers build creative assets, refine campaign performance, and access detailed diagnostics through a conversational AI experience. Advertisers can use these tools to generate responsive search ads (RSAs), multimedia ads, and even create personalized ads using AI-powered recommendations.

Microsoft has expanded its ad formats and placements to include Property Promotion Ads for vacation rentals and travel, as well as Conversational Ads through its chatbot distribution network. Advertisers can now leverage more immersive ad experiences on platforms like Microsoft Edge and even within the Copilot interface. Additionally, there are new support features for creating animated image ads and dynamic search ads using AI, making it easier to create engaging content.

Microsoft has enhanced its targeting capabilities with predictive targeting, in-market audiences, dynamic remarketing, and custom audiences. Predictive targeting uses AI to identify new audience segments likely to convert, while dynamic remarketing allows advertisers to show users ads based on specific product IDs they’ve interacted with previously.