Event

Loyalty Lab: Unlocking Success with Email & SMS Marketing

With SmartSites and Mailchimp.

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About the event.

SmartSites and Mailchimp hosted a free happy hour and workshop in New York City that explored the science behind loyalty and how retention strategies can increase your revenue in this highly competitive market!

Learn what drives loyalty (it’s not what you think)

In a world of unlimited choices, loyalty stands as a crucial pillar for brands. Loyal customers contribute to brand growth, resilience against competition, and word-of-mouth recommendations. Discover the intricate psychology behind loyal behavior and uncover the ten foundational elements that can drive consumer loyalty, drawing insights from behavioral economics, social psychology, and neuroscience. Elevate your brand’s loyalty strategies beyond transactional relationships and unlock the secrets to fostering enduring customer devotion.

At this event, attendees:

  • Explored the psychological underpinnings of loyal behavior.
  • Learned how brands can engage with various behavioral drivers to cultivate loyalty.
  • Learned science-backed strategies to increase the stickiness of your brand.
  • Gained insights into ten foundational elements that drive consumer loyalty.
Mailchimp loyalty wheel

The agenda.

  1. 5:30-6:00 PM

    Intro

    Meet & Greet

  2. 6:00-7:00 PM

    Presentation with Q&A

    Email and SMS Workshop

  3. 7:00-8:00 PM

    Happy Hour/Networking

Meet the speaker.

  • Ashley Ismailovski

    Ashley Ismailovski

    Director of Email & SMS

    Ashley Ismailovski, MBA is an Email & SMS Marketing expert at SmartSites, a digital marketing agency that has been an Inc. 5000 fastest-growing company for 10 consecutive years.

    As the Director of Email Marketing, Ashley developed and launched the agency’s Email & SMS Marketing services in 2021 based on documented client needs for stronger customer retention strategies. She and her team have since worked to nurture customer databases, generate stronger brand affinity, and drive millions of dollars in revenue for their clients.

Event partners.

  • Mailchimp

    Mailchimp is an email and marketing automations platform for growing businesses. Mailchimp empower millions of customers around the world to start and grow their businesses with world-class marketing technology, award-winning customer support, and inspiring content. Mailchimp puts data-backed recommendations at the heart of your marketing, so you can find and engage customers across email, social media, landing pages, and advertising—automatically and with the power of AI. In 2021, Mailchimp was acquired by Intuit.

    Learn More about Mailchimp

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