Webinar

From Followers to Advocates

How Social Media Can Help Create Brand Advocates. With SmartSites and Snoball.

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About the webinar.

Building a loyal customer base goes beyond just growing your follower count. In this webinar, SmartSites Director of Social Media Kymber Heinze and Snoball Chief Marketing Officer Todd Jensen explored how to transform your online presence into a powerful tool for long-term brand loyalty, and how to leverage organic social media to turn casual followers into passionate brand advocates. By utilizing the correct goals, strategies and features of social media, they discussed how to create meaningful interactions that provide value and foster community.

The agenda.

  1. 1 PM

    Intro

    Attendees logged in and took their seats.

  2. 1:05 - 1:40 PM

    Presentation

    Kymber started off with a presentation on social media strategy and Todd transitioned into referral marketing strategies.

  3. 1:40 - 1:55 PM

    Q&A

    The audience asked the speakers questions in the group chat.

  4. 1:55 - 2 PM

    Conclusion

    Wrap-up of the discussion.

Meet the speakers.

  • Kymber Heinze

    Kymber Heinze

    Director of Social Media at SmartSites

    Kymber Heinze is an experienced digital marketing professional who is the Director of Social Media for an award-winning digital marketing agency, SmartSites. With over a decade of professional experience in social media for business, her career came of age with the rise of social media.

  • Todd Jensen

    Todd Jensen

    Chief Marketing Officer at Snoball

    Todd has been with Snoball for over two years, driven by a passion for marketing, AI, and customer driven growth. With decades of experience, including leading a digital marketing agency, Todd excels in branding, digital marketing, lead generation, content creation, and brand storytelling. He also writes and podcasts about helping Home Service companies with word-of-mouth marketing, reviews, referrals, and customer-centric marketing. Todd thrives on hard work, great ideas, and collaborating with creative people.

Event partners.

  • Snoball

    Word of Mouth Marketing. Done for You. Get more customers as Snoball generates referrals, creates marketing assets, and collects reviews from your happy customers. Finally, a word of mouth marketing platform that does it all for you.

    Snoball automates the process of turning your satisfied customers into referring customers. This software complements our existing review generation and reputation-building tools to boost your word of mouth marketing.

    Learn More about Snoball

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