More gallery visits. More commission inquiries. More trust from serious collectors. We help art and antiques businesses grow online, and we've been doing it since 2011.
“SmartSites really brings value in terms of user experience.”
“SmartSites has increased our ROI from 1–2 times to 4–5 times in just a short period of time… My SEO traffic is up 50%, and my leads have increased by 100–200%. They’ve been instrumental in the success of my business website. Their creativity, strong grasp of what I do, and ability to expand on it…”
“Deniz and Zach at SmartSites have been doing a great job for our business since we started working with them. The results have been awesome and they are very attentive to our needs and are always working with us to find ways to improve. Great communication and always willing to talk things through…”
Matt Hoeppner GOOGLE
The Awkward Yeti
SEO, ads, websites, social and email from one team, built for artists, dealers, galleries and estate buyers who need to be found by people who already care about the work.
“She was very patient during ICEFAT's approval process and has remained responsive throughout the project.”— MAIER MEDIA (Clutch review)
From the first search for a piece in a particular style to the moment she reaches out to commission or buy, SmartSites makes sure your work is what she finds, trusts and chooses.
Furnishing a room, she searches “mid-century antique dealer near me.” Being visible across search and AI puts your gallery in front of her before she knows your name.
Art & Antiques SEO →
Ready to buy, she searches “commission a pet portrait artist.” Your ads put your portfolio in front of her, tracked to every inquiry.
Art & Antiques PPC →
That night she sees a piece being framed in your studio. By the time she's done scrolling, she trusts your eye enough to reach out.
Social media for art & antiques dealers →
One tap and she's on a fast site with your portfolio, provenance and client testimonials front and center. She sends an inquiry, and your team replies within the hour.
Art & Antiques websites →
A month later your new-arrivals email features a piece that fits her room perfectly. She replies before it goes on the floor, and she's on your collector list for good.
Email & SMS marketing →Retailers get 75% cheaper Google Ads clicks and a 97% higher paid search conversion rate than our other clients.
Google Ads clicks cost retailers 75% less than our other clients pay: $1.07 vs $4.21 a click.
Paid search visits to retail websites convert 97% better than on our other clients' sites: 9.5% vs 4.8%.
Leads from Google Ads cost retailers 52% less than our other clients: $41 vs $86 a lead.
The typical retail Business Profile gets 74% more views than other businesses' profiles: 1,673 vs 962 a month.
Visits to retail websites convert 64% better than on our other clients' sites: 5.0% vs 3.1%.
The typical retail Business Profile gets 68% more website clicks than other businesses' profiles: 86 vs 51 a month.
Organic search visits to retail websites convert 61% better than on our other clients' sites: 6.3% vs 3.9%.
of calls to retailers come in outside weekday office hours, vs 20% for our other clients, so evening and weekend cover pays off.
Run by its two founders, with a director over every service line and named specialists on your account.
Websites, campaigns and content for small and medium businesses across America.
One of America’s fastest-growing private companies, growing right alongside our clients.
AI speeds up the work, a human strategist checks every piece of it. You own everything we make.
We’ll find where your next collectors are coming from, and build the plan to bring them in.
On a free call, we’ll:
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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Straight answers for art and antiques dealers, from the team that runs the work.
It depends on whether you're an individual artist, a gallery or an estate buyer, and on your goals. Most of our art and antiques clients start with a strong portfolio website and SEO as the foundation, adding paid search or social once the site can convert inquiries.
We'll right-size a plan to your business, your market and your growth goals, and tell you exactly where each dollar goes.
Very. At the typical retail brand in the calls we've listened to, 63% of calls went to voicemail or were never picked up: 57% during business hours and 88% after hours. And most of those callers do not try again: 75% of callers who reached voicemail did not call that business again within a week.
That is why we track every call from your campaigns, flag missed calls, and help you set up call routing, after-hours coverage and fast call-backs, so the leads you pay for are not lost at the front desk.
Based on calls to 15 retail and ecommerce brands we market, Apr to Sep 2026.
We classified a sample of 255 new-customer calls to the retail and ecommerce brands we market by what the caller wanted (all retail, not only art and antiques businesses). The most common reasons to call were selling an item or getting an appraisal (39%), whether a specific service is offered (18%), product availability or lead times (12%) and location, hours or service area (12%).
Typical questions: “Can I sell my item to you and get an appraisal?”, “Do you carry this product?”, “Do you have this in stock right now?”. Your website, ads and Google Business Profile should answer these before the phone rings, and your team should be ready to answer them when it does.
Based on calls to SmartSites clients, Apr to Sep 2026; questions paraphrased, no caller or client identified.
Mostly business hours: 29% of calls came outside Monday to Friday 9 to 5 (11% on weekends), and the busiest day is Monday. Of the calls that were answered, 52% were new-customer inquiries, 26% were existing customers, and 9% were sales pitches or wrong numbers.
That mix is why we report on qualified calls, not raw call counts.
Based on 16,000 calls to 28 retail and ecommerce brands we market, Oct 2025 to Sep 2026 (timing) and Apr to Sep 2026 (call types).
Across the Google Ads accounts of the 93 retail and ecommerce brands we manage, the median cost per lead over the last 12 months was $45, with a median cost per click of $1.10 and a median conversion rate of 2%.
Your number depends on your market, services and how well the landing page and phones convert. We use these medians as a starting benchmark, then work to beat them.
Source: Google Ads accounts managed by SmartSites, Oct 2025 to Sep 2026; a lead is a tracked call or form conversion as set up in each account.
For the 61 retail and ecommerce brands whose Google Business Profiles we manage, the median profile got about 1,370 views, 11 calls and 61 direction requests a month over the last year.
Reviews, photos, accurate hours and categories move those numbers, which is why local SEO is part of every plan we build for an art or antiques business.
Source: Google Business Profile performance data for profiles managed by SmartSites, Oct 2025 to Sep 2026.
You don't have to choose. The best results come from doing both, with experts who know how to use AI responsibly:
A good in-house marketer is only one person. With SmartSites you get a whole team (strategist, SEO specialist, paid media lead, web designer, email specialist and social manager) for less than the cost of a single hire, with no recruiting, no PTO and no learning curve.
No, and we'll always be straight with you about that. Art and antiques is a niche, relationship-driven market, and businesses that expect instant volume are usually disappointed. We don't do risky shortcuts. Here's what to realistically expect:
Paid search can generate inquiries within the first few weeks once campaigns are tuned to the right buyers. SEO builds over several months as your portfolio and pages earn authority, and keeps compounding from there.
Yes. We optimize for generative engines (GEO) as well as traditional search, so galleries, dealers and artists show up in ChatGPT, Google AI Overviews, Perplexity and the AI assistants collectors increasingly use to find pieces and provenance. Our tracking includes AI mentions and citations, not just rankings.
Map-pack rankings for searches like “antique dealer near me” come from your Google Business Profile, your reviews and how locally relevant your website is. We optimize your profile, photos and hours, build location pages, keep your listings consistent across directories, and set up review requests after sales and shows.
This category sells on craftsmanship and story, so we recommend studio and showroom content, piece spotlights and behind-the-scenes process video, primarily on Instagram. We handle production, posting and reporting, and point paid social at people already interested in your style or era.
