Real Estate Marketing That Brings More Qualified Leads

It depends on your market, whether you focus on buyers, sellers or renters, and the services you need. Most brokerages pair SEO as the long-term foundation with paid search for immediate buyer and seller leads.

We’ll right-size a plan to your brokerage, your competitive market and your growth goals. Every market is different, so we size the plan to yours and show you where each dollar goes.

Very. At the typical professional services firm in the calls we've listened to, 38% of calls went to voicemail or were never picked up: 38% during business hours and 47% after hours. And most of those callers do not try again: 75% of callers who reached voicemail did not call that business again within a week.

That is why we track every call from your campaigns, flag missed calls, and help you set up call routing, after-hours coverage and fast call-backs, so the leads you pay for are not lost at the front desk.

Based on calls to 11 professional services firms we market, Apr to Sep 2026.

We classified a sample of 297 new-customer calls to the professional services firms we market by what the caller wanted (all professional services, not only real estate businesses). The most common reasons to call were booking an appointment or checking availability (46%), whether a specific service is offered (23%), a consultation or estimate (8%) and insurance, financing or payment (6%).

Typical questions: “Do you have availability, and can you fit me in soon?”, “Do you offer this specific service?”, “Can I schedule a consultation or site visit?”. Your website, ads and Google Business Profile should answer these before the phone rings, and your team should be ready to answer them when it does.

Based on calls to SmartSites clients, Apr to Sep 2026; questions paraphrased, no caller or client identified.

Mostly business hours: 22% of calls came outside Monday to Friday 9 to 5 (7% on weekends), and the busiest day is Monday. Of the calls that were answered, 51% were new-customer inquiries, 36% were existing customers, and 14% were sales pitches or wrong numbers.

That mix is why we report on qualified calls, not raw call counts.

Based on 14,000 calls to 23 professional services firms we market, Oct 2025 to Sep 2026 (timing) and Apr to Sep 2026 (call types).

Across the Google Ads accounts of the 29 professional services firms we manage, the median cost per lead over the last 12 months was $70, with a median cost per click of $3.00 and a median conversion rate of 6%.

Your number depends on your market, services and how well the landing page and phones convert. We use these medians as a starting benchmark, then work to beat them.

Source: Google Ads accounts managed by SmartSites, Oct 2025 to Sep 2026; a lead is a tracked call or form conversion as set up in each account.

For the 7 real estate businesses whose Google Business Profiles we manage, the median profile got about 790 views, 8 calls and 45 direction requests a month over the last year.

Reviews, photos, accurate hours and categories move those numbers, which is why local SEO is part of every plan we build for a real estate business.

Source: Google Business Profile performance data for profiles managed by SmartSites, Oct 2025 to Sep 2026.

Yes. Our real estate work spans residential and luxury brokerages, individual agent teams, commercial and land brokerages, apartment rental companies, corporate housing providers and manufactured home communities. Each needs a different mix: agents compete on personal brand and reviews, brokerages on listing search and recruiting, and rental companies on lead volume and cost per lease. We build the plan around the transactions that actually grow your business.

Paid search usually produces calls and inquiries within the first month. SEO takes several months to build and keeps paying off long after. Our real estate case studies include site traffic up 784% (The Boland Team NYC), conversions up 233% (Great Point Properties) and leads up 1,167% (Lux Flat).

Seller leads come from different searches than buyer leads, so we treat them as their own funnel. We build home valuation and “sell my home” landing pages, target seller-intent keywords in search and paid ads, publish neighborhood market content that homeowners actually read, and follow up with email drips that keep your agents top of mind until a homeowner is ready to list.

Yes. Google and Meta treat housing as a special ad category and restrict targeting by factors like age, gender and ZIP code. We build campaigns that comply from the start, using keyword intent, content and broader geographic targeting instead of restricted audience filters. Our ad copy and landing pages avoid language that could read as discriminatory, so you grow leads without putting your license or ad accounts at risk.

Yes. We optimize for generative engines (GEO) as well as traditional search, so your brokerage shows up in ChatGPT, Google AI Overviews, Perplexity and the AI assistants buyers and sellers increasingly use to research neighborhoods and choose an agent. AI mentions and citations sit next to rankings in your reporting.

Map-pack rankings for “realtor near me” and “real estate agent near me” come from your Google Business Profile, your reviews and how locally relevant your website is. We optimize your profile and photos, build neighborhood and community pages, keep your listings consistent across directories, and set up review requests after every closing so happy clients help you win the next one.

We track what brokers care about: phone calls, form fills, showing requests, valuation requests and cost per lead, broken out by channel. Every campaign reports on leads, not impressions. For land brokerage AcrePro, that focus grew leads 450% while cost per lead improved 61%. You get a clear monthly report and a strategist who explains what changed and why.