More donors. More members. More volunteers who show up when you need them. We help nonprofits and associations build the SEO, PPC and websites that grow the mission, and we've been doing it since 2011.
“We contracted SmartSites to create a brand new website for our non profit social club and we couldnt be happier with the progess so far.”
“We were struggling with brand and advertising to generate new applicants for the volunteer fire and rescue department. SmartSites got us on the map and generated an applicant stream using search engines and social media ads.”
“Created and managed marketing campaign for Volunteer Fire Rescue Department recruitment using varied social media and internet avenues… I cant think of any items I disliked about SmartSites. I recommend SmartSites because they are responsive to our needs and informative on the process and results…”
One agency, every channel that matters. Built for nonprofits and associations who want more donors, members and volunteers, not vanity metrics.
Operation Jersey Cares is a nonprofit organization based in Somerville, New Jersey. It supports veterans, U.S. troops serving overseas and their families, including…
Read the case study →JCPD DBA is the Jersey City Police Detectives’ Benevolent Association, a nonprofit in Jersey City, New Jersey. It raises money for a fund that provides survivor benefits…
Read the case study →
786%Link Clicks, since SmartSites took over social339%Content Interactions, since SmartSites took over social806%Video Views, since SmartSites took over socialThe FAF Coalition is a nonprofit in Woodbury, New Jersey, that uses arts, culture and sustainable design to bring its community together. It runs LOT 323, a community…
Read the case study →Forgotten Children Of Iraq is a child development nonprofit based in Cliffside Park, New Jersey. It raises support for its work with children.
Read the case study →
SmartSites is recognized by Clutch, G2 and the Inc. 5000. But the recognition we care about most comes from the nonprofits and associations in our reviews.
“SmartSites got us on the map and generated an applicant stream using search engines and social media ads.”— Volunteer Fire & Rescue Department (G2 review)
From the first search for a cause to volunteer for to the moment they donate or sign up, SmartSites makes sure they find your organization, trust it, and join it.
She wants to give back and searches “volunteer opportunities near me.” Being visible across search and AI results means your organization is one of the first she finds.
Nonprofit SEO →
Now she's ready to help: “donate to animal rescue near me.” Your organization owns the top of the results page, with tracking on every donation and sign-up.
Nonprofit PPC →
That night she sees your story again: a volunteer spotlight, an impact update, a thank-you post. By the time she visits your site, she already believes in the mission.
Social media for nonprofits →
One click. A simple donation form she actually wants to complete. She gives in under a minute.
Nonprofit websites →
A thank-you email shows exactly what her gift did; a monthly update with a story from the field follows. Next month, she's a recurring donor.
Email & SMS marketing →We compared the professional service firms we work with against our other clients across Google Ads, Google Analytics, Business Profiles, website forms and call tracking. Professional service firms see 44% higher Google Ads conversion rates and 68% of calls from first-time callers.
Professional services Google Ads clicks turn into leads 44% more often than our other clients' clicks: 6.0% vs 4.2%.
Google Ads · professional service firms vs our other clients
of calls to professional service firms come from people who have never called that business before.
Call tracking · across the professional service firms we work with
Leads from Google Ads cost professional service firms 17% less than our other clients: $67 vs $80 a lead.
Google Ads · professional service firms vs our other clients
of visits to professional services websites come from phones, so the mobile site is the storefront.
Google Analytics · across the professional service firms we work with
median cost per Google Ads click across the professional service firms we work with.
Google Ads · across the professional service firms we work with
genuine website form leads a month for the typical professional services business, with spam and junk removed.
Website forms · across the professional service firms we work with
SmartSites is an Inc. 5000 fastest-growing company, and we’ve grown right alongside the nonprofits and associations we serve.
Founded by two brothers in 2011 on a foundation of smart strategy and consistent outcomes. Agency grit, family care.
Websites, campaigns and content for small and medium businesses across America.
One of America’s fastest-growing private companies, growing right alongside our clients.
Best-in-class AI tooling, always with a human strategist in the loop. You own all the work product.
Attract more donors, increase leads, and elevate your reputation with a data-driven marketing strategy designed to maximize your ROI.
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Straight answers for nonprofits and associations, from the team that runs the work.
It depends on your mission, your market and your goals. Most nonprofits and associations run an SEO campaign as the long-term foundation, paired with paid search (often through a Google Ad Grant) to drive immediate donations and sign-ups.
We'll right-size a plan to your organization, your community and your growth goals. There's no one-size-fits-all answer, and we'll tell you exactly where each dollar goes.
Very. At the typical professional services firm in the calls we've listened to, 38% of calls went to voicemail or were never picked up: 38% during business hours and 47% after hours. And most of those callers do not try again: 75% of callers who reached voicemail did not call that business again within a week.
That is why we track every call from your campaigns, flag missed calls, and help you set up call routing, after-hours coverage and fast call-backs, so the leads you pay for are not lost at the front desk.
Based on calls to 11 professional services firms we market, Apr to Sep 2026.
We classified a sample of 297 new-customer calls to the professional services firms we market by what the caller wanted (all professional services, not only nonprofits and associations). The most common reasons to call were whether a specific service is offered (23%), price or a quote (4%) and location, hours or service area (3%).
Typical questions: “Do you offer this specific service?”, “How much would this cost?”, “What areas do you serve and what are your hours?”. Your website, ads and Google Business Profile should answer these before the phone rings, and your team should be ready to answer them when it does.
Based on calls to SmartSites clients, Apr to Sep 2026; questions paraphrased, no caller or client identified.
Mostly business hours: 22% of calls came outside Monday to Friday 9 to 5 (7% on weekends), and the busiest day is Monday. Of the calls that were answered, 51% were new-customer inquiries, 36% were existing customers, and 14% were sales pitches or wrong numbers.
That mix is why we report on qualified calls, not raw call counts.
Based on 14,000 calls to 23 professional services firms we market, Oct 2025 to Sep 2026 (timing) and Apr to Sep 2026 (call types).
Across the Google Ads accounts of the 29 professional services firms we manage, the median cost per lead over the last 12 months was $70, with a median cost per click of $3.00 and a median conversion rate of 6%.
Your number depends on your market, services and how well the landing page and phones convert. We use these medians as a starting benchmark, then work to beat them.
Source: Google Ads accounts managed by SmartSites, Oct 2025 to Sep 2026; a lead is a tracked call or form conversion as set up in each account.
For the 31 professional services firms whose Google Business Profiles we manage, the median profile got about 790 views, 9 calls and 49 direction requests a month over the last year.
Reviews, photos, accurate hours and categories move those numbers, which is why local SEO is part of every plan we build for a nonprofit or association.
Source: Google Business Profile performance data for profiles managed by SmartSites, Oct 2025 to Sep 2026.
You don't have to choose. The best results come from doing both, with experts who know how to use AI responsibly:
A good in-house marketer is only one person. With SmartSites you get a whole team (strategist, SEO specialist, paid media lead, web designer, email specialist and social manager) for less than the cost of a single hire, with no recruiting, no PTO and no learning curve.
No, and we'll always be straight with you about that. Growing donors, members and volunteers takes time, and organizations that expect instant ROI from SEO are usually disappointed. We don't do risky shortcuts. Here's what to realistically expect:
Yes. We optimize for generative engines (GEO) as well as traditional search, so nonprofits and associations show up in ChatGPT, Google AI Overviews, Perplexity and the AI assistants people increasingly use to find a cause or a group to join. Our tracking includes AI mentions and citations, not just rankings.
Yes. A Google Ad Grant is a powerful, underused tool for eligible nonprofits, but it comes with strict account structure and performance rules. We build and manage compliant campaigns that keep your grant active while driving real donations, volunteer sign-ups and event registrations.
Acquisition is only half the job. We set up automated email and SMS journeys for new donors and members, recurring-gift and renewal reminders, and impact updates that keep supporters engaged between asks, so the people you've already earned keep giving and renewing.
