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SmartSites holds a GSA Professional Services Schedule (PSS) certification.

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Digital Marketing for Government (GSA)

Government (GSA) Marketing Government and education institutions reach their audience with digital marketing.

Currently, businesses utilizing digital marketing do so through the following three channels: approximately 69% use email marketing, 78% use a website, and 81% use social media marketing. Because the main goal of digital marketing is to increase sales and revenue for a business, it is being used by more and more companies as Internet usage increases. Without digital marketing, no matter the company, the industry, or the business, the chances of reaching a significant number of audiences is slim to none. If you’re not on the Internet – you simply don’t exist. These cold but true facts apply to government institutions as much as any other business.

Website Design for Government (GSA)

Government (GSA) Websites Achieve your website's goals with custom web development for GSA vendors.

Why do GSA vendors need a website in this day and age? Primarily, websites today are used as a means for growth. That’s putting it simply, of course. By serving as a tool through which to meet business goals on a big picture level, websites leverage the business. It’s going to be hard to tell anyone about your business in this online world without an effective website. Customization of a website is the best way to make it work effectively for your business because it can better focus on your precise clientele, needs, desires, and information. Stunningly, as of last year, a business website was being created/maintained by less than two thirds of businesses (according to a B2B research company). Being a member of that elite group is essential.

Search Engine Optimization for Government (GSA)

Government (GSA) SEO Increase visibility and spread your message with search engine optimization for GSA vendors.

Search engine optimization (routinely referred to as SEO) helps boost awareness for GSA vendors as well as other businesses, companies, industries, etc. Once people are aware of you, and your visibility has been increased, it’s far easier to spread your message. Without an Internet presence, your message will fall on deaf ears. SEO boosts awareness of your business through link building, the use of longtail keywords, the branding of optimized content, the promotion of brand imaging, and by targeting niche audiences.

Pay Per Click Marketing for Government (GSA)

Government (GSA) PPC Leverage GSA vendor pay per click marketing solutions to promote your message.

To amplify your message, PPC advertising is important. It works as a megaphone of sorts. A GSA vendor PPC campaign that is successful accomplishes a couple of specific things. Over time, it reduces the pay per click costs. But it can also improve the quality score of advertising. Target audiences that were previously unreachable can now be reached via PPC opportunities. PPC advertising is budget friendly, helps open doors, increases brand recognition, offers measurable, fast results, and much more. Talk to us today to find out more!

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We are proud to be the trusted digital marketing partner for hundreds of nonprofit companies.