See more patients with digital marketing for optometry practices.

Be seen. Get patients. Book appointments. SmartSites digital marketing is proven for optometrists.

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Digital Marketing for Optometry

Optometry Marketing Optometry clinics get more customers with digital advertising.

It is important to put everything to the test once your website is up to prevent any loss of leads. The first process you need to execute is to drive traffic to your website. The type of traffic has to be precise and it needs to comprise of new patients who are keen on engaging your services. Up to approximately 80% of new patients will start off their optometry journey by first looking through an online search engine. This is followed by the array of social media platforms which you can utilize as a mean of internal marketing to build patient community. This channel allows greater patient retention and higher referrals.

Website Design for Optometry

Optometry Websites Score higher ROI with an intuitive website that promotes your optometry practice.

A good homepage is one that connects with site visitors the exact moment they arrive there. The first few important components of a good site include the homepage, biodata of doctor(s), contact details, about page, and services page. Every piece of information that makes up your individual content needs to be persuasive to inform visitors of the exact reason for selecting you. Include a professional and personal photography of yourself and other members of your team to create an authentic site outlook. The content of every page needs to have good headings, images, short paragraphs, and bullet lists in order to be browsable. Add calls-to-action at the end of every page too which will direct site visitors to make an appointment.

Search Engine Optimization for Optometry

Optometry SEO Achieve long-term success for your optometry business with search engine optimization.

Search engine optimization basically helps to boost your site’s rankings in search engine results through keywords or phrases that are relevant to your optometry business. This is critical to allow your site to rank on the top three search spots to receive higher than 50% of site clicks. Higher rankings ensure more visitors will locate your site through increased awareness which will in turn draw traffic there. Though not every visitor will make an appointment, the name of your practice will still be remembered for future references and to promote word-of-mouth referrals. With the usage of targeted keywords, you can attract the most qualified traffic. Thus, only visitors who search and click on your website will eventually make an appointment. This helps you save on costs trying to reach visitors who are not seeking your services.

Pay Per Click Marketing for Optometry

Optometry PPC Acquire clients quickly with paid search advertising for optometry companies.

Paid advertising campaigns like Facebook Ads, Bing Ads, and Google Ads are great sources of good traffic for optometrist websites. The key is to utilize right keyword targeting, negative keywords, audience selections, reporting tools, and conversion tracking before ads that direct to your optometrist website are run. With proper budgeting, you can choose to advertise through all three ad campaign channels or on at least Facebook Ads or Google Ads. We will analyze through your site’s existing ad campaigns to cut down on any wasted ad and to improve on conversion rates. We will also advise to completely set up new ad campaigns if they are deemed as more efficient for your practice.

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