Med Spa Marketing That Books More Treatments

Budgets follow your market and your treatment mix. Most med spas start with local SEO and Google Business Profile work, then add Google Ads for the treatments with the best margins and rebooking rates. We audit your market first, so the plan you get is sized to your spa rather than pulled from a package.

Very. At the typical healthcare organization in the calls we've listened to, 34% (about 1 in 3) of calls went to voicemail or were never picked up: 28% during business hours and 51% after hours. And most of those callers do not try again: 73% of callers who reached voicemail did not call that business again within a week.

That is why we track every call from your campaigns, flag missed calls, and help you set up call routing, after-hours coverage and fast call-backs, so the leads you pay for are not lost at the front desk.

Based on calls to 26 healthcare organizations we market, Apr to Sep 2026.

We classified a sample of 288 new-customer calls to the healthcare organizations we market by what the caller wanted (all healthcare, not only medical spas). The most common reasons to call were booking an appointment or checking availability (40%), a consultation or estimate (15%), whether a specific service is offered (12%) and price or a quote (7%).

Typical questions: “Can I schedule an appointment?”, “Can I come in for a consultation or evaluation?”, “Do you offer this specific treatment or service?”. Your website, ads and Google Business Profile should answer these before the phone rings, and your team should be ready to answer them when it does.

Based on calls to SmartSites clients, Apr to Sep 2026; questions paraphrased, no caller or client identified.

Mostly business hours: 20% of calls came outside Monday to Friday 9 to 5 (4% on weekends), and the busiest day is Monday. Of the calls that were answered, 45% were new-customer inquiries, 40% were existing customers, and 17% were sales pitches or wrong numbers.

That mix is why we report on qualified calls, not raw call counts.

Based on 39,000 calls to 53 healthcare organizations we market, Oct 2025 to Sep 2026 (timing) and Apr to Sep 2026 (call types).

Across the Google Ads accounts of the 49 healthcare organizations we manage, the median cost per lead over the last 12 months was $90, with a median cost per click of $5.40 and a median conversion rate of 6%.

Your number depends on your market, services and how well the landing page and phones convert. We use these medians as a starting benchmark, then work to beat them.

Source: Google Ads accounts managed by SmartSites, Oct 2025 to Sep 2026; a lead is a tracked call or form conversion as set up in each account.

For the 55 healthcare organizations whose Google Business Profiles we manage, the median profile got about 910 views, 34 calls and 66 direction requests a month over the last year.

Reviews, photos, accurate hours and categories move those numbers, which is why local SEO is part of every plan we build for a medical spa.

Source: Google Business Profile performance data for profiles managed by SmartSites, Oct 2025 to Sep 2026.

Yes, within the rules. Ad platforms restrict how prescription treatments can be promoted, so we build compliant campaigns around treatments, concerns and your brand, and keep the product detail on your landing pages. Where a brand name can’t appear in an ad, we lead with the concern it treats, such as fine lines or volume loss.

With automated email and SMS: rebooking reminders timed to each treatment, membership and package offers, birthday and seasonal promotions, and review requests after every visit. A neurotoxin patient, for example, gets a touch-up reminder as her results start to fade, and we track which messages turn into booked appointments.

Google Ads usually brings bookings within the first month; SEO takes longer and compounds. Our med spa case studies include conversions up 879% (Studio Esthetique), leads up 667% (Armani Medical) and total site traffic up 1,636% (Gertsman Cosmetic & Laser Spa).

Aesthetics is visual, so short-form video wins: before/afters (with patient consent), injector and treatment explainers, and team content, plus targeted paid social for new-patient offers. We keep posts and ads within Meta’s rules for health and beauty content, handle production, posting and reporting, and track which posts drive bookings, not just likes.

Yes. If your practice also offers surgery, those procedures need their own pages, consultation funnel and ad strategy, and we can run both under one plan. See our cosmetic & plastic surgery marketing page for how we work with surgical practices.

Yes, that is part of our SEO work. Patients now ask AI assistants questions like “Botox or Dysport?” or “is laser hair removal worth it?” before they book. We build treatment pages, FAQs and listings that AI tools can cite, and we track AI mentions and citations alongside your rankings.

We report on booked treatments, cost per booking, membership sign-ups and revenue, not just clicks. Calls and forms are tracked back to the campaign that produced them, so you can see which treatments and channels pay back, and your strategist reviews the numbers with you and says what changes next.