★ 5.0/5 from 3 fertility clinics reviews  •  Since 2011  •  Free fertility clinics marketing audit available
Digital Marketing for Fertility Clinics

Fertility Clinic Marketing That Grows New Patients

More consultation requests. More patients starting their journey with you instead of a competitor. We help fertility clinics and family-building agencies grow, and we've been doing it since 2011.

5.0 from 3 fertility clinics reviews
Trusted partners & certifications
Inc. 5000 honoree, 10 years Google Partner Yelp Advertising Partner Meta Business Partner Microsoft Advertising Select Partner 2026 BBB A+ rating

Reviews from Fertility Clinics

5.0/5 average from 3 fertility clinics reviews
★★★★★★★★★★
“SmartSites has revolutionized our social media in just a few short months. I am beyond impressed with how much the whole team goes above and beyond. Eddie is easy to work with and very flexible.”
Simple Surrogacy GOOGLE Simple Surrogacy, LLC
★★★★★★★★★★
“SmartSites is taking us to the next level. Connor is a knowledgeable and creative professional with a great work ethic. Don't think I've ever waited more than an hour or two for a reply from him - unheard of in my experience.”
The Midwives Childbirth Services GOOGLE The Midwives Childbirth Services
★★★★★★★★★★
“We have worked with SmartSites on our lead generation and ppc campaigns for several years. They really know their stuff! They are data driven and extremely responsive. We've seen great results.”
WinFertility CAPTERRA WinFertility

Healthcare organizations we’ve worked with

  • The Manifest Top Healthcare Digital Marketing Company
  • Clutch Top Healthcare Marketing Company 2026
  • The Manifest Top Healthcare SEO Company
  • Clutch Top Healthcare SEO Company United States 2026
  • Forbes Best SEO Services #1, 2024-2026
  • G2 Best Digital Marketing 2026
5.0
Fertility Clinics reviews3 verified reviews

An award-winning digital marketing agency for fertility clinics.

SmartSites is recognized by Clutch, G2 and the Inc. 5000. But the recognition we care about most comes from the fertility clinics in our reviews.

“They really know their stuff! They are data driven and extremely responsive. We've seen great results.”— WinFertility (Capterra review)
  • ✓ Top Digital Marketing Company on Clutch
  • ✓ Best Digital Marketing on G2, 2026
  • ✓ An Inc. 5000 fastest-growing company
  • ✓ Google, Meta Business & Microsoft Advertising Partner

Top healthcare
digital marketing statistics.

We compared the healthcare practices we work with against our other clients across Google Ads, Google Analytics, Business Profiles, website forms and call tracking. Healthcare practices see 77% more Business Profile calls and 49% higher Google Ads conversion rates.

  • +77%

    The typical healthcare Business Profile gets 77% more phone calls than other businesses' profiles: 36 vs 21 a month.

    Business Profiles · healthcare practices vs our other clients

  • +49%

    Healthcare Google Ads clicks turn into leads 49% more often than our other clients' clicks: 6.2% vs 4.1%.

    Google Ads · healthcare practices vs our other clients

  • +68%

    Healthcare Business Profiles turn attention into calls: 21% of profile actions are phone calls, vs 12% for other businesses.

    Business Profiles · healthcare practices vs our other clients

  • 53%

    of visits to healthcare websites come from phones, vs 47% for our other clients, so the mobile site is the storefront.

    Google Analytics · across the healthcare practices we work with

An agency that grew up with its clients.

SmartSites is an Inc. 5000 fastest-growing company, and we’ve grown right alongside the fertility clinics we serve.

Proven & Experienced Team

Founded by two brothers in 2011 on a foundation of smart strategy and consistent outcomes. Agency grit, family care.

900+ Websites Launched

Websites, campaigns and content for small and medium businesses across America.

Inc. 5000 Honoree

One of America’s fastest-growing private companies, growing right alongside our clients.

Humans + AI

Best-in-class AI tooling, always with a human strategist in the loop. You own all the work product.

Inc. 5000 honoree, 10 years Google Partner Yelp Advertising Partner Meta Business Partner

Marketing that brings in more patients.

Attract more patients, increase leads, and elevate your reputation with a data-driven marketing strategy designed to maximize your ROI.

Schedule a meeting to:

  • Define your growth goals, patient needs, and competitive landscape.
  • Uncover opportunities to attract more patients and increase conversions.
  • Map out a results-driven strategy to elevate your online presence and maximize ROI.
  • The Manifest Top Healthcare Digital Marketing Company
  • Clutch Top Healthcare Marketing Company 2026
  • The Manifest Top Healthcare SEO Company
  • Forbes #1 Best SEO Services, 2024–2026
  • Inc. 5000 honoree, 10 years
Danielle Denman Michael Guzman Richard Yenicag

Let’s grow your fertility clinic together.

Get a free proposal from the team behind $2.1 billion+ in client revenue.

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Frequently asked questions

Straight answers for fertility clinics, from the team that runs the work.

It depends on your market, your goals and the services you need. Most of our fertility and family-building clients run an SEO campaign as the long-term foundation, paired with paid search to drive immediate consultation requests.

We’ll right-size a plan to your clinic, your competitive market and your growth goals, and tell you exactly where each dollar goes.

Very. At the typical healthcare organization in the calls we've listened to, 34% (about 1 in 3) of calls went to voicemail or were never picked up: 28% during business hours and 51% after hours. And most of those callers do not try again: 73% of callers who reached voicemail did not call that business again within a week.

That is why we track every call from your campaigns, flag missed calls, and help you set up call routing, after-hours coverage and fast call-backs, so the leads you pay for are not lost at the front desk.

Based on calls to 26 healthcare organizations we market, Apr to Sep 2026.

We classified a sample of 288 new-customer calls to the healthcare organizations we market by what the caller wanted (all healthcare, not only fertility clinics). The most common reasons to call were booking an appointment or checking availability (40%), a consultation or estimate (15%), whether a specific service is offered (12%) and insurance, financing or payment (11%).

Typical questions: “Can I schedule an appointment?”, “Can I come in for a consultation or evaluation?”, “Do you offer this specific treatment or service?”. Your website, ads and Google Business Profile should answer these before the phone rings, and your team should be ready to answer them when it does.

Based on calls to SmartSites clients, Apr to Sep 2026; questions paraphrased, no caller or client identified.

Mostly business hours: 20% of calls came outside Monday to Friday 9 to 5 (4% on weekends), and the busiest day is Monday. Of the calls that were answered, 45% were new-customer inquiries, 40% were existing customers, and 17% were sales pitches or wrong numbers.

That mix is why we report on qualified calls, not raw call counts.

Based on 39,000 calls to 53 healthcare organizations we market, Oct 2025 to Sep 2026 (timing) and Apr to Sep 2026 (call types).

Across the Google Ads accounts of the 49 healthcare organizations we manage, the median cost per lead over the last 12 months was $90, with a median cost per click of $5.40 and a median conversion rate of 6%.

Your number depends on your market, services and how well the landing page and phones convert. We use these medians as a starting benchmark, then work to beat them.

Source: Google Ads accounts managed by SmartSites, Oct 2025 to Sep 2026; a lead is a tracked call or form conversion as set up in each account.

For the 55 healthcare organizations whose Google Business Profiles we manage, the median profile got about 910 views, 34 calls and 66 direction requests a month over the last year.

Reviews, photos, accurate hours and categories move those numbers, which is why local SEO is part of every plan we build for a fertility clinic.

Source: Google Business Profile performance data for profiles managed by SmartSites, Oct 2025 to Sep 2026.

You don’t have to choose. The best results come from doing both, with experts who know how to use AI responsibly:

  • AI-assisted audits: our audits combine years of human expertise with AI to spot opportunities a person alone would miss.
  • Enterprise-grade data: professional SEO and ads tools give us visibility into organic, AI and paid search.
  • Always human-in-the-loop: every output is reviewed by a strategist before it ships, and you own all work product.

A good in-house marketer is only one person. With SmartSites you get a whole team (strategist, SEO specialist, paid media lead, web designer, email specialist and social manager) for less than the cost of a single hire, with no recruiting and no learning curve.

No, and we’ll always be straight with you about that. Effective fertility marketing takes time; clinics that expect instant consultation volume from SEO are usually disappointed. Here’s what to realistically expect:

  • SEO can be a roller-coaster, but the long-term curve bends up and compounds.
  • Paid search typically generates consultation requests within the first 30 days.
  • Web rebuilds pay for themselves through higher conversion rates.

Yes. We optimize for generative engines (GEO) as well as traditional search, so fertility clinics and family-building agencies show up in ChatGPT, Google AI Overviews, Perplexity and the AI assistants patients increasingly use to research options. Our tracking includes AI mentions and citations, not just rankings.

With care. We write and design around the emotional reality of fertility treatment and family building, avoid pressure tactics or guarantees about outcomes, and never make medical claims. Every campaign is reviewed with your compliance and clinical guidelines in mind before it goes live.

Clinics don’t think in impressions or vanity metrics. They think in:

  • Cost per consultation
  • New-patient starts
  • Referral volume
  • ROI

We do too. The wins we drive are more consultation requests, more patients choosing your clinic, and phones ringing consistently.

Paid search usually produces consultation requests within the first month. SEO builds over several months and keeps compounding. Our case studies include leads up 280% and site traffic up 209% (Carrying Dreams), plus conversions up 343% (WinFertility).