Plastic Surgery Marketing That Books More Consultations

It depends on your market, the procedures you want to grow and how competitive they are locally. Most practices pair SEO for procedure pages with Google Ads for their highest-value procedures, such as breast and body contouring. After a free audit we propose a plan sized to your goals and show exactly where each dollar goes.

Very. At the typical healthcare organization in the calls we've listened to, 34% (about 1 in 3) of calls went to voicemail or were never picked up: 28% during business hours and 51% after hours. And most of those callers do not try again: 73% of callers who reached voicemail did not call that business again within a week.

That is why we track every call from your campaigns, flag missed calls, and help you set up call routing, after-hours coverage and fast call-backs, so the leads you pay for are not lost at the front desk.

Based on calls to 26 healthcare organizations we market, Apr to Sep 2026.

We classified a sample of 288 new-customer calls to the healthcare organizations we market by what the caller wanted (all healthcare, not only plastic surgery practices). The most common reasons to call were booking an appointment or checking availability (40%), a consultation or estimate (15%), whether a specific service is offered (12%) and price or a quote (7%).

Typical questions: “Can I schedule an appointment?”, “Can I come in for a consultation or evaluation?”, “Do you offer this specific treatment or service?”. Your website, ads and Google Business Profile should answer these before the phone rings, and your team should be ready to answer them when it does.

Based on calls to SmartSites clients, Apr to Sep 2026; questions paraphrased, no caller or client identified.

Mostly business hours: 20% of calls came outside Monday to Friday 9 to 5 (4% on weekends), and the busiest day is Monday. Of the calls that were answered, 45% were new-customer inquiries, 40% were existing customers, and 17% were sales pitches or wrong numbers.

That mix is why we report on qualified calls, not raw call counts.

Based on 39,000 calls to 53 healthcare organizations we market, Oct 2025 to Sep 2026 (timing) and Apr to Sep 2026 (call types).

Across the Google Ads accounts of the 49 healthcare organizations we manage, the median cost per lead over the last 12 months was $90, with a median cost per click of $5.40 and a median conversion rate of 6%.

Your number depends on your market, services and how well the landing page and phones convert. We use these medians as a starting benchmark, then work to beat them.

Source: Google Ads accounts managed by SmartSites, Oct 2025 to Sep 2026; a lead is a tracked call or form conversion as set up in each account.

For the 55 healthcare organizations whose Google Business Profiles we manage, the median profile got about 910 views, 34 calls and 66 direction requests a month over the last year.

Reviews, photos, accurate hours and categories move those numbers, which is why local SEO is part of every plan we build for a plastic surgery practice.

Source: Google Business Profile performance data for profiles managed by SmartSites, Oct 2025 to Sep 2026.

We target by procedure and location, send traffic to procedure-specific landing pages, use form questions that qualify interest and budget, and track every call and form back to its campaign, so spend moves toward the procedures and patients that actually book.

Yes. Google and Meta both limit how health and appearance topics can be advertised, so we write policy-compliant ads, keep sensitive claims and imagery off the ads themselves, and put the detail on your landing pages. Targeting and retargeting stay within each platform’s health rules too, so your ad accounts stay in good standing.

Paid search usually produces consult requests within the first month, while SEO builds over several months and keeps compounding. Our plastic surgery case studies include lead volume up 313% (ESK MD) and 247% (Total Lipedema Care), and revenue up 778% for Dr. Brad Gandolfi.

Yes. Our web team builds fast, mobile-first plastic surgery websites with procedure pages, galleries, surgeon bios, financing information and consult forms, all set up for SEO and conversion tracking. Galleries are organized by procedure so patients can find results like theirs, and every page is built for the phone, where most patients browse.

Yes. Many practices offer injectables, laser and skin treatments alongside surgery, and those treatments need their own pages, offers and booking flow. We can market both sides of the practice under one plan. See our med spa marketing page for the non-surgical side.

Yes, that is part of our SEO work. Patients now ask ChatGPT and Google AI Overviews questions like “how long is tummy tuck recovery?” before they choose a surgeon. We structure your procedure pages, FAQs, surgeon bios and listings so AI tools can cite them, and we track AI mentions and citations alongside your rankings.

We report on consult requests, booked consultations, cost per consultation and the procedures and revenue they lead to, not just clicks. Calls and forms are tracked back to the campaign and keyword that produced them, the numbers live in a dashboard you can check any time, and your strategist walks you through them.