Clutch
G2Law firm SEO services
Law Firm SEO that signs more cases.
Rank where people look for a lawyer, and turn those searches into consultations.
We build the practice-area pages, Google Business Profile, reviews and links that put your firm in front of people searching for help, then track every call and form back to the page that earned it.
5.0 average from 20+ law firm reviews
Law firms we’ve grown with SEO.
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+4,250%more organic conversions
General Law Firm · Choi Firm
estate planning attorney nj +580% more conversions+23% more organic site traffic
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+1,043%more organic conversions
Criminal Defense · Crisp and Associates
military defense lawyer +762% more conversions+290% more organic site traffic
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+2,100%more organic conversions
Family & Divorce · Montclair Divorce Mediation
mediators near me +1,300% more conversions+2,076% more site traffic
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Elmwood Park, NJ +96%more organic conversions
Immigration Law · The Shulman Law Group
immigration lawyer nj +38% more conversions+159% more site traffic
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Louisiana +1,199%more revenue
Personal Injury · Raburn Kaufman
consumer protection lawyer +282% more conversions10x more AI referral traffic
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+126%more organic conversions
Corporate Law · Apostille Corp
apostille services +55% more conversions+582% more ChatGPT traffic
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Clifton, NJ +96%more organic search
Personal Injury · Corradino & Partners
personal injury lawyer clifton nj +87% more total site traffic
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+202%more site traffic
Immigration Law · Ahmad & Associates
immigration lawyer +198% more organic site traffic
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+41%more direction requests
Personal Injury · Henningsen Injury Attorneys
motorcycle accident lawyer jonesboro ga +459% more Google Business Profile views+169% more website visits from Google Business Profile
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+663%more organic site traffic
Criminal Defense · Rose Law Firm
attorneys bismarck nd +47% more site traffic
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+527%more conversions
Bankruptcy Law · Sherman & Ticchio
identity theft lawyer +146% more organic conversions+285% more site traffic
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+242%more organic conversions
Bankruptcy Law · Debt Defenders
bankruptcy attorney near me +207% more conversions+150% more site traffic
Legal SEO run by specialists, not generalists.
Law firm SEO is not a blog calendar and a monthly ranking report. People who need a lawyer search for a specific problem in a specific place: a DUI lawyer in the next town, a divorce mediator near home, an immigration attorney who speaks their language. We build a page for each practice area and the towns you serve, write it in plain language a worried client understands, and back it with reviews, legal directory listings and links from local and legal sites. We keep your Google Business Profile in the map pack for the searches that bring cases, fix the technical problems that hold a site back, and make sure AI assistants describe your firm correctly. Calls, forms and chats are tracked in your Client Hub, so you see which practice areas and pages bring consultations, not just traffic.
Everything Google weighs for a law firm, handled.
One team handles all of it, and you see the results in one place.
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Practice areas
A page for every case you want
One strong page per practice area and town, answering the questions clients ask before they call: cost, timeline, what to bring, what happens next.
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Google Maps
The map pack, town by town
Categories, services, photos, posts and Q&A on your Google Business Profile, plus consistent listings on Avvo, Justia, FindLaw and the other legal directories.
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Reviews
More five-star reviews, asked the right way
A simple request flow after a matter closes, replies to every review, and review content that works within your state bar’s advertising rules.
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Authority
Links a law firm can be proud of
Local press, bar associations, community sponsorships, legal publications and guest articles by your attorneys. Every link is one we would show a bar examiner.
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Technical
A fast site Google can read
Speed, mobile layout, attorney and practice-area schema, clean internal links and fixes for the thin and duplicate pages many law firm sites carry.
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AI search
Named in ChatGPT and AI Overviews
Clear answers, consistent facts and third-party mentions, so AI assistants recommend your firm when someone asks who to call.
Personal injury SEO for the most competitive searches in law.
Personal injury terms are some of the most expensive in Google Ads, which makes the organic results worth even more. We build a page for each accident type and town, publish verdicts and settlements where your state bar allows it, and earn the local links and reviews that move a firm up in a crowded map pack.
The same approach works for family law, criminal defense, immigration, bankruptcy, estate planning and employment law. Each practice area gets its own pages, its own tracking and its own place in your reports.
- Pages for each accident type, injury and town you serve
- Call tracking by practice area, so intake knows where each case came from
- Verdict and settlement pages where your state bar allows them
Law firms love working with us.
“They are far and away the best. They have consistently placed me on the first page for most google searches.”
Edward ShulmanTHE SHULMAN LAW GROUP“Before signing up with SmartSites, I did research on SEO and spoke with several other providers; SmartSites definitely stood out from those others.”
Nicholas De MetroMontclair Divorce Mediation“Their expertise in digital marketing, SEO, PPC, and website optimization is evident in every interaction.”
Jim VickKenny Leigh & Associates“Our law firm had a very good experience with SmartSites with both our Google Ads and SEO. We highly recommend them.”
Anser AhmadAhmad & Associates“They are knowledgable, kind, and most importantly keep things simple and streamlined so that even an SEO-newb like me can understand. I would recommend to anyone looking for an agency to really take their website and digital presence to the next level.”
Brianna PorterThe Ryan Law GroupYou’ll know what we’re doing and what it brings in.
- 1
Audit and goals
We review your site, Google Business Profile, reviews and competitors, and agree on the practice areas and towns that matter most.
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Fix and build
Technical fixes first, then new and rewritten practice-area pages, profile updates and directory cleanup.
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Earn authority
Reviews, local and legal links, and content your attorneys can stand behind, every month.
- 4
Report on cases
Calls, forms and rankings in your Client Hub, with a monthly call to plan what comes next.
More ways we help law firms grow.
- Industry Digital marketing for law firms SEO, ads, websites and social for attorneys, from one team.
- Paid search Law firm PPC Google Ads for lawyers, managed on cost per signed case.
- Case studies Law firm SEO results Every published law firm SEO campaign, with the numbers.
- Service Organic SEO How we run SEO for every kind of business.
- Service Local SEO Google Maps and local search for firms with one office or many.
- Industry Legal services marketing Marketing for law firms, legal services and related businesses.
Law firm SEO questions, answered
Law firm SEO is the work that gets your firm found in Google, Google Maps and AI assistants when someone searches for a lawyer: practice-area and location pages, your Google Business Profile, reviews, legal directory listings, links and technical fixes. The goal is consultations and signed cases, not traffic for its own sake.
Most firms see clear movement in three to six months. Map pack gains in your own town often come first; competitive terms like personal injury in a large city take longer. We never guarantee rankings, because no one can, but you will see progress in your Client Hub every month.
It depends on your practice areas, how many towns you want to rank in and how competitive they are. Most firms pay a monthly fee. After a free audit we send a written proposal with the scope and price, so you know exactly what you get before you sign.
Yes. Each office gets its own optimized Google Business Profile, a location page on your site, consistent listings across legal directories and its own review plan. See our local SEO service for the details.
We write within the rules your state bar sets for lawyer advertising, such as how results, testimonials and specializations can be described, and every page is yours to approve before it goes live. Your firm stays responsible for final compliance, and we make that review easy.
Ads bring calls quickly while SEO builds; SEO brings cases you don’t pay for per click once it ranks. Many firms run both and move budget as organic results grow. We manage both under one roof: see law firm PPC.
By calls, forms and chats from organic search and Google Maps, tracked to the page and practice area that brought them, plus rankings and traffic for context. You see it all in your Client Hub and we review it with you every month.
