Hospitality Digital Marketing That Drives More Bookings

It depends on your market, your season and the services you need. Most hospitality clients pair SEO as the long-term foundation with paid search to capture travelers who are ready to book now.

We’ll right-size a plan to your property or tour, your competition and your booking goals, and we’ll show you exactly where each dollar goes.

Very. At the typical hospitality business in the calls we've listened to, 30% (about 1 in 3) of calls went to voicemail or were never picked up: 34% during business hours and 28% after hours. And most of those callers do not try again: 72% of callers who reached voicemail did not call that business again within a week.

That is why we track every call from your campaigns, flag missed calls, and help you set up call routing, after-hours coverage and fast call-backs, so the leads you pay for are not lost at the front desk.

Based on calls to 7 hospitality businesses we market, Apr to Sep 2026.

Mostly business hours: 30% of calls came outside Monday to Friday 9 to 5 (18% on weekends), and the busiest day is Tuesday. Of the calls that were answered, 52% were new-customer inquiries, 29% were existing customers, and 9% were sales pitches or wrong numbers.

That mix is why we report on qualified calls, not raw call counts.

Based on 4,300 calls to 11 hospitality businesses we market, Oct 2025 to Sep 2026 (timing) and Apr to Sep 2026 (call types).

Across the Google Ads accounts of the 15 hospitality businesses we manage, the median cost per lead over the last 12 months was $80, with a median cost per click of $2.60 and a median conversion rate of 2%.

Your number depends on your market, services and how well the landing page and phones convert. We use these medians as a starting benchmark, then work to beat them.

Source: Google Ads accounts managed by SmartSites, Oct 2025 to Sep 2026; a lead is a tracked call or form conversion as set up in each account.

For the 25 hospitality businesses whose Google Business Profiles we manage, the median profile got about 2,790 views, 34 calls and 164 direction requests a month over the last year.

Reviews, photos, accurate hours and categories move those numbers, which is why local SEO is part of every plan we build for a hospitality business.

Source: Google Business Profile performance data for profiles managed by SmartSites, Oct 2025 to Sep 2026.

Direct bookings come from owning the searches travelers make before they reach an aggregator, then making booking on your site easier than anywhere else. We rank your pages for destination and experience searches, run brand and high-intent Google Ads, and build fast websites with clear availability and a simple checkout. Email and SMS bring past guests back for repeat stays without another commission.

Results vary by market and starting point, but our hospitality case studies include a 1,200% increase in leads for Pacificortez Sailing SA de CV, a 772% increase in conversions for Blue Hills Ranch, a 559% increase in conversion rate for Arrowhead Manor and a 158% increase in revenue for Empire Cruises.

Paid search can produce bookings and inquiries within the first few weeks of launch. SEO builds over several months and keeps compounding, which matters in a business where travelers plan ahead. For Hawaii Ocean Rafting, organic site traffic grew 1,474% and cost per lead improved 89%. We plan campaigns around your seasons so visibility peaks before demand does.

Yes. We optimize for generative engines (GEO) as well as traditional search, so your hotel, rental or tour shows up in ChatGPT, Google AI Overviews, Perplexity and the AI assistants travelers increasingly use to plan trips. Our reports show where AI assistants mention and cite your property, alongside rankings.

Travelers compare ratings before they compare prices. Map-pack visibility for searches like “hotels near me” or “boat tours near me” depends on a complete Google Business Profile, recent reviews and pages that tie your property or tour to the destination. We optimize your profile and photos, keep listings consistent across directories, build location and experience pages, and set up review requests after each stay or tour.

We shift budget and messaging with your calendar. Ahead of peak season we push visibility for high-demand dates; in shoulder and off-season months we promote packages, midweek stays, events and private bookings. Email and SMS campaigns to past guests help fill gaps quickly, and we report on what each channel actually booked so the next season’s plan starts from real data.

One in-house hire can’t cover SEO, ads, email, social and your booking site at once. SmartSites gives you a strategist, SEO specialist, paid media lead, web designer, email specialist and social manager for less than one salary. Every output is reviewed by a human strategist, and you own all the work we create.