Home services & contractor SEO
Home Services SEO that books more jobs.
Show up first when a homeowner in your area needs you today.
We rank your company in Google Maps and local search for every service you offer and every town you cover, then track the calls and booking requests back to the page and listing that brought them.
4.9 average from 70+ home services reviews
Contractors and home service companies we’ve grown with SEO.
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+2,007%more conversions
Remodeling · Honey Do Men
handyman wilton ct +836% more organic conversions+1,898% more site traffic
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+4,250%more conversions
Pest Control · Best Pest Wildlife
raccoon removal near me +2,300% more organic conversions+2,047% more site traffic
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Wallington, NJ +246%more organic conversions
Cleaners · Air Duct Brothers
dryer vent cleaning bergen county +188% more conversions+124% more site traffic
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+1,960%more conversions
Remodeling · Demetra Cabinetry
custom cabinets san jose ca +1,600% more organic conversions
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+43%more revenue
HVAC · Ashburn HVAC
hvac repair ashburn va +45% more organic site traffic
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+4,300%more conversions
Masonry · Hearthstopper
fireplace tools +645% more revenue+126% more organic site traffic
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Burnsville, MN +25%higher conversion rate
Plumbers · Water Heaters Now
water heater replacement burnsville mn
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+148%more conversions
Landscapers · Saylee Greer
landscape architect san antonio +97% more site traffic+97% more organic site traffic
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+1,791%more conversions
Home Builder · Behrs Buildings
lean to carport +4,388% more organic site traffic+3,007% more site traffic
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Pompano Beach, FL +233%more referral traffic
Flooring · Foundation Flooring
flooring store pompano beach +176% more organic search traffic+114% more total site visitors
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Greenbrook, NJ +756%more total site traffic
Landscapers · Fitz's Fish Ponds
pond installation green brook nj +36% more average page views per session
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+33%more conversions
HVAC · K & K Heating & Cooling
hvac repair near me +22% more organic conversions+91% more organic site traffic
Local SEO for the trades, measured in phone calls.
Homeowners don’t browse for a plumber or a roofer. They search when something breaks, call the first two or three companies in the map pack, and book whoever answers. Home services SEO is about being one of those companies in every town you serve, for every service you sell. We give each service and service area its own page, keep your Google Business Profile complete and active with photos of real jobs, help you collect more reviews after every visit, and build local links from suppliers, associations and community sponsorships. We fix the technical problems that slow a contractor site down on a phone, and we track calls and booking requests so you can see which services and towns bring the jobs worth having, not just the traffic.
Found for every service, in every town you cover.
One team handles all of it, and every call shows up in your Client Hub.
- 01
Google Maps
In the map pack where you work
Categories, services, service areas, job photos, posts and Q&A on your Google Business Profile, plus consistent listings on Yelp, Angi, the BBB and the directories homeowners check.
- 02
Service pages
A page for each service and town
Water heater replacement in one town, roof repair in the next: pages that answer cost, timing and warranty questions and make it easy to call.
- 03
Reviews
A steady stream of new reviews
A simple text or email request after each job, replies to every review, and review highlights on your pages.
- 04
Local authority
Links from the places you work
Suppliers, manufacturer dealer listings, trade associations, local news and sponsorships: the links that tell Google you are the real local company.
- 05
Technical
A site that loads fast on a phone
Speed, mobile layout, local business schema and clean structure, so a homeowner on a phone can call you in one tap.
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Tracking
Calls and bookings, counted
Call tracking and booking-form tracking by page and listing, so you can see the jobs your SEO brings in, season by season.
Contractor SEO for bigger jobs and longer sales cycles.
Remodelers, builders, roofers and other contractors sell bigger tickets than a service call, and homeowners research longer before they call. We build project pages with photos of your own work, cost and timeline guides, financing and warranty details, and town pages for the areas where you want more projects.
We also track the leads that take weeks to close, so you can see which pages and searches brought the kitchen remodel or the new roof, not just the first click.
- Project galleries and case pages search engines can read
- Cost guides that answer the first question every homeowner asks
- Separate tracking for estimates, service calls and project leads
Home service companies love working with us.
“In just a short amount of time with SmartSites we have already moved up 2 ranks for our preferred keyword, something previous SEO companies told us would take much longer to achieve.”
Molly HolmesShildan“They take all of the stress away from handling SEO and marketing as a small business owner. They make it easy and the results are amazing!”
Matthew JorgensenFoundation Flooring“She manages SEO for two websites and two Google Business Profiles, provides customized reporting, and does an excellent job coordinating resources across SmartSites to improve our online visibility and search performance.”
Jamie WeberAnago of Nashville“We haven't been with SmartSites long but already we've seen improvement with the traffic to our website with all the SEO fixes they've done; they fixed issues we didn't even know were there.”
Dana PoppellProCalcs“SmartSites was affordable, responsive, and offered a ton of value in the SEO and PPC packages I chose… They always made themselves available for calls, were thorough in explaining the process, and answered my questions promptly and with care.”
Arya MazanekWilderwise Homes“We hired SmartSites after a very thorough research of many SEO companies. We are so happy we chose them.”
Teri RonkDixie Belle Paint CompanyYou’ll see the calls before the rankings report.
- 1
Audit
Your Google Business Profile, site, reviews and competitors in each town, plus the services that make you the most money.
- 2
Fix the basics
Profile, listings, tracking and technical fixes first, so every improvement after this is measured.
- 3
Build out
Service and town pages, project pages, reviews and local links, month after month.
- 4
Report on jobs
Calls, booking requests and map rankings in your Client Hub, with a monthly call to plan the next season.
More ways we help home service companies grow.
- Industry Home services marketing SEO, ads, websites and social for contractors and home service companies.
- Case studies Home services SEO results Every published home services SEO campaign, with the numbers.
- Service Local SEO Google Maps and local search for one location or many.
- Service Organic SEO How we run SEO for every kind of business.
- Guide How construction companies succeed with local SEO The local SEO basics every contractor should have in place.
Home services SEO questions, answered
Home services SEO gets plumbers, HVAC companies, roofers, cleaners, landscapers, remodelers and other contractors found in Google and Google Maps when homeowners nearby search for them. It covers your Google Business Profile, service and town pages, reviews, local links, technical fixes and call tracking.
The map pack weighs how relevant your profile is to the search, how close you are to the searcher and how well known you are. We complete and keep your Google Business Profile active, build pages for each service and town, grow reviews and local links, and keep your name, address and phone the same everywhere. See Google Business Profile optimization.
In regular search, yes, with strong pages for each service area. The map pack is harder outside the town your profile is in, because distance matters; service-area settings, town pages and local links help. We tell you honestly where map rankings are realistic.
Map pack improvements often show in two to three months; competitive services in large metros take longer. Most companies see clear movement in three to six months. We never guarantee rankings, and you can watch progress in your Client Hub every month.
It depends on how many services and towns you want to rank for and how competitive they are. After a free audit you get a written proposal with the scope and monthly price before you sign.
Ads and Local Services Ads fill the schedule quickly; SEO brings calls you don’t pay for per click and keeps working through slow seasons. Most home service companies do best with both. We run all three from one team: see local PPC.