More compliance audits closed. More certification accounts signed. More facility inspection contracts booked. We help inspection services companies fill the pipeline with qualified buyers, and we’ve been doing it since 2011.
More qualified buyers for compliance, certification and inspection companies, from one team running SEO, ads, your website, social and email.
250%Leads177%Conversions113%Conversion RateCGS Global is a firm in the B2B sector, specializing in helping construction and skilled trades organizations eliminate employee-related risks, liabilities, and…
Read the case study →161%Conversion Rate36%Lower cost per lead24%LeadsInstant Background Checks is an online provider of comprehensive background screening services specifically designed for landlords and corporate employers. Operating…
Read the case study →1,040%Leads190%Conversion Rate48%Lower cost per leadPremier Certification Services specializes in guiding businesses through complex ISO certification processes, comprehensive compliance audits, and rigorous quality…
Read the case study →100%Lower cost per leadGlobal Inspections Group is a provider in the B2B Inspection Services sector, specializing in comprehensive site inspections, rigorous compliance audits, detailed safety…
Read the case study →
“They were responsive and communicative and met timelines”— Verified Client, B2B inspection services client (Clutch review)
From the first search for a compliance auditor to the moment a facility manager requests a proposal, SmartSites makes sure inspection services providers are found, trusted, and chosen.
Her facility failed a routine review. She searches “ISO certification audit near me.” Being visible across search and AI keeps your firm in the conversation from the very start.
Inspection Services SEO →
She’s comparing vendors: “industrial safety inspection company.” Your ad owns the top of the results page, with call tracking on every request for proposal.
Inspection Services PPC →
Before she signs, she checks your page: certifications, a client case study, a straightforward answer to her question. By the time she calls, she already trusts your team.
Social media for inspection services →
One click and she’s on your site: clear service pages, a proposal request form that works on her phone, credentials up front. She submits the request, and your team follows up the same day.
Inspection Services websites →B2B companies we work with get 69% of calls from first-time callers and 77% of site visits from desktop computers.
of calls to B2B companies come from people who have never called that business before.
of visits to B2B websites come from desktop computers, so the full-size site does the selling.
median cost per lead from Google Ads across the B2B companies we work with.
genuine website form leads a month for the typical B2B business, with spam and junk removed.
median cost per Google Ads click across the B2B companies we work with.
of calls to B2B companies come in outside weekday office hours, so evening and weekend cover matters.
Run by its two founders, with a director over every service line and named specialists on your account.
Websites, campaigns and content for small and medium businesses across America.
One of America’s fastest-growing private companies, growing right alongside our clients.
AI speeds up the work, a human strategist checks every piece of it. You own everything we make.
We’ll find where your next clients are coming from, and build the plan to bring them in.
On a free call, we’ll:
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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We reply within one business day.
Straight answers for inspection services providers, from the team that runs the work.
It depends on your service area, your sales cycle and the services you need. Most of our inspection and compliance clients run paid search for immediate requests for proposal, paired with SEO as the long-term foundation.
We’ll right-size a plan to your market, your competitive landscape and your growth goals, and tell you exactly where each dollar goes.
Very. At the typical B2B company in the calls we've listened to, 65% of calls went to voicemail or were never picked up: 55% during business hours and 88% after hours. And most of those callers do not try again: 74% of callers who reached voicemail did not call that business again within a week.
That is why we track every call from your campaigns, flag missed calls, and help you set up call routing, after-hours coverage and fast call-backs, so the leads you pay for are not lost at the front desk.
Based on calls to 10 B2B companies we market, Apr to Sep 2026.
Mostly business hours: 20% of calls came outside Monday to Friday 9 to 5 (2% on weekends), and the busiest day is Monday. Of the calls that were answered, 42% were new-customer inquiries, 40% were existing customers, and 20% were sales pitches or wrong numbers.
That mix is why we report on qualified calls, not raw call counts.
Based on 6,300 calls to 21 B2B companies we market, Oct 2025 to Sep 2026 (timing) and Apr to Sep 2026 (call types).
Across the Google Ads accounts of the 31 B2B companies we manage, the median cost per lead over the last 12 months was $130, with a median cost per click of $3.80 and a median conversion rate of 2%.
Your number depends on your market, services and how well the landing page and phones convert. We use these medians as a starting benchmark, then work to beat them.
Source: Google Ads accounts managed by SmartSites, Oct 2025 to Sep 2026; a lead is a tracked call or form conversion as set up in each account.
For the 23 B2B companies whose Google Business Profiles we manage, the median profile got about 190 views, 2 calls and 47 direction requests a month over the last year.
Reviews, photos, accurate hours and categories move those numbers, which is why local SEO is part of every plan we build for an inspection services provider.
Source: Google Business Profile performance data for profiles managed by SmartSites, Oct 2025 to Sep 2026.
You don’t have to choose. The best results come from doing both, with experts who know how to use AI responsibly:
A good in-house marketer is only one person. With SmartSites you get a whole team (strategist, SEO specialist, paid media lead, web designer, email specialist and social manager) for less than the cost of a single hire, with no recruiting, no PTO and no learning curve.
No, and we’ll always be straight with you about that. Effective B2B marketing takes time, and firms that expect instant ROI from SEO are usually disappointed. We don’t do risky shortcuts. Here’s what to realistically expect:
Yes. We optimize for generative engines (GEO) as well as traditional search, so inspection and compliance companies show up in ChatGPT, Google AI Overviews, Perplexity and the AI assistants buyers increasingly use to vet vendors. Our tracking includes AI mentions and citations, not just rankings.
We build campaigns around the standards and credentials buyers actually search for (ISO, OSHA, DOT and industry-specific certifications), so your website, ads and content speak directly to the compliance requirements your prospects are trying to solve.
Inspection and compliance companies don’t think in impressions or vanity metrics. They think in:
We do too. The wins we drive are more certification and audit contracts, more compliance accounts signed, and requests for proposal that actually close.
Paid search usually produces qualified inquiries within the first month. SEO builds over several months and keeps compounding. Our case studies include conversion rate up 113% and leads up 250% for CGS Global.
