Human Resources Marketing That Grows Your Agency

It depends on your markets, your specialties and the services you need. Most staffing and HR firms pair SEO as the long-term foundation with paid search to generate employer inquiries right away.

We right-size a plan to your growth goals, the number of locations you serve and your target cost per lead, and we’ll show you exactly where each dollar goes.

Very. At the typical B2B company in the calls we've listened to, 65% of calls went to voicemail or were never picked up: 55% during business hours and 88% after hours. And most of those callers do not try again: 74% of callers who reached voicemail did not call that business again within a week.

That is why we track every call from your campaigns, flag missed calls, and help you set up call routing, after-hours coverage and fast call-backs, so the leads you pay for are not lost at the front desk.

Based on calls to 10 B2B companies we market, Apr to Sep 2026.

Mostly business hours: 20% of calls came outside Monday to Friday 9 to 5 (2% on weekends), and the busiest day is Monday. Of the calls that were answered, 42% were new-customer inquiries, 40% were existing customers, and 20% were sales pitches or wrong numbers.

That mix is why we report on qualified calls, not raw call counts.

Based on 6,300 calls to 21 B2B companies we market, Oct 2025 to Sep 2026 (timing) and Apr to Sep 2026 (call types).

Across the Google Ads accounts of the 31 B2B companies we manage, the median cost per lead over the last 12 months was $130, with a median cost per click of $3.80 and a median conversion rate of 2%.

Your number depends on your market, services and how well the landing page and phones convert. We use these medians as a starting benchmark, then work to beat them.

Source: Google Ads accounts managed by SmartSites, Oct 2025 to Sep 2026; a lead is a tracked call or form conversion as set up in each account.

For the 23 B2B companies whose Google Business Profiles we manage, the median profile got about 190 views, 2 calls and 47 direction requests a month over the last year.

Reviews, photos, accurate hours and categories move those numbers, which is why local SEO is part of every plan we build for an HR or staffing firm.

Source: Google Business Profile performance data for profiles managed by SmartSites, Oct 2025 to Sep 2026.

Staffing firms sell on two sides, so we plan for both. Employer campaigns focus on service and industry pages, paid search and LinkedIn to generate client inquiries. Candidate campaigns focus on job pages, social content and email to keep your talent pool full. Separate paths on your website make sure each audience lands in the right place and converts.

Paid search usually brings in employer inquiries within the first month. SEO builds over a few months and keeps bringing in employer inquiries. Executive search firm The Calendar Group saw leads up 833% with cost per lead improved 90%, and executive recruiting firm Zayla Partners grew site traffic 1,192%.

Yes. We structure job pages so search engines can read them, including JobPosting markup that helps openings appear in Google’s job search results, and build location and specialty pages candidates actually search for. Organic visibility compounds: event staffing company Runway Waiters grew organic site traffic 601%, and candidate assessment platform Thrive grew site traffic 2,233%.

Yes. We optimize for generative engines (GEO) as well as traditional search, so HR and staffing firms show up in ChatGPT, Google AI Overviews, Perplexity and the AI assistants hiring managers and job seekers increasingly use. AI mentions and citations are tracked for your firm, alongside rankings, and every output is reviewed by a human strategist.

Branch rankings for “staffing agency near me” depend on each Business Profile, its reviews and a location page that matches the city. We optimize each branch profile, build location pages, keep your listings consistent across directories, and set up review requests for both clients and placed candidates.

One in-house marketer has to split time between employer and candidate campaigns. Our team covers strategy, SEO, paid media, web, email and social for less than the cost of a single hire, with no recruiting and no learning curve. And you own all work product.

We track the numbers that drive your revenue:

• Employer inquiries and job orders
• Cost per client lead
• Candidate applications by channel
• Placements you can trace back to marketing

Calls, forms and applications are tracked to the campaign that drove them, so you always know what’s working.