Internet Marketing for Agencies & Media Companies

It depends on your market, your average contract value and the channels you need. Most agencies and media companies pair SEO as the long-term foundation with paid search to generate qualified inquiries right away.

We right-size a plan to your growth goals and target cost per lead, and we’ll show you exactly where each dollar goes.

Very. At the typical B2B company in the calls we've listened to, 65% of calls went to voicemail or were never picked up: 55% during business hours and 88% after hours. And most of those callers do not try again: 74% of callers who reached voicemail did not call that business again within a week.

That is why we track every call from your campaigns, flag missed calls, and help you set up call routing, after-hours coverage and fast call-backs, so the leads you pay for are not lost at the front desk.

Based on calls to 10 B2B companies we market, Apr to Sep 2026.

Mostly business hours: 20% of calls came outside Monday to Friday 9 to 5 (2% on weekends), and the busiest day is Monday. Of the calls that were answered, 42% were new-customer inquiries, 40% were existing customers, and 20% were sales pitches or wrong numbers.

That mix is why we report on qualified calls, not raw call counts.

Based on 6,300 calls to 21 B2B companies we market, Oct 2025 to Sep 2026 (timing) and Apr to Sep 2026 (call types).

Across the Google Ads accounts of the 31 B2B companies we manage, the median cost per lead over the last 12 months was $130, with a median cost per click of $3.80 and a median conversion rate of 2%.

Your number depends on your market, services and how well the landing page and phones convert. We use these medians as a starting benchmark, then work to beat them.

Source: Google Ads accounts managed by SmartSites, Oct 2025 to Sep 2026; a lead is a tracked call or form conversion as set up in each account.

For the 23 B2B companies whose Google Business Profiles we manage, the median profile got about 190 views, 2 calls and 47 direction requests a month over the last year.

Reviews, photos, accurate hours and categories move those numbers, which is why local SEO is part of every plan we build for an agency or media company.

Source: Google Business Profile performance data for profiles managed by SmartSites, Oct 2025 to Sep 2026.

Because your team’s best hours go to client work. Your own marketing usually gets whatever time is left, which is why so many agency and media websites fall behind. We give you a dedicated team for search, paid media, web, email and social, so your pipeline keeps growing while your people stay billable.

Yes, when it targets buyers who are actively looking and is tracked to real leads. We build tight campaigns around the services you sell, write ads that match each search, and measure cost per lead rather than clicks. Aerial advertising company GPS Flyers saw leads up 700% and cost per lead improved 93%, and NY Interconnect saw conversions up 3,454%.

Paid search usually produces inquiries within the first month. SEO takes longer to build, then keeps inquiries coming without a per-click cost. Our results for this industry include conversion rate up 1,267% (Hybrid Media Services), email traffic up 1,725% (JoTo PR) and conversion rate up 42% (Direct to Door Marketing).

Yes. We optimize for generative engines (GEO) as well as traditional search, so agencies and media companies show up in ChatGPT, Google AI Overviews, Perplexity and the AI assistants buyers increasingly use to shortlist partners. Clear service pages, case studies and credible third-party mentions help AI tools recommend you, and we follow where AI tools cite your agency, as well as where you rank.

Your social channels are a live portfolio. We recommend regular posts that show finished work and behind-the-scenes process, LinkedIn content that speaks to the decision-makers you sell to, and paid social retargeting for people who visited your site. We handle strategy, production, posting and reporting, so your channels stay active without pulling your team off client work.

Most start with a website that proves their work and converts visitors, plus paid search to generate leads while SEO builds. From there we add email nurturing for long sales cycles and social content that keeps you visible. We’ll audit where your leads come from today and recommend the channels with the fastest path to new business.

Agencies know vanity metrics when they see them, so we report on what matters:

• Qualified leads and proposal requests
• Cost per lead
• Conversion rate by channel and landing page
• New business won

Calls and forms are tracked to the campaign that drove them, so you always know what’s working.