Car dealership SEO
Car Dealership SEO that sells more cars.
Win the searches that start every car purchase, for sales and service.
We rank your dealership for the models you stock, the service you sell and the towns your buyers drive from, on Google, Google Maps and AI assistants, and track the leads, calls and service bookings it brings in.
5.0 average from 10+ dealership reviews
-
The Manifest#1 of the Top 20 Automotive SEO Companies
-
Clutch#2 of the Top SEO Companies for Automotive Industries in the United States
-
The Manifest#1 of the Top 100 Automotive Industries Digital Marketing Agencies
-
Clutch#2 of the Top Advertising Agencies for Automotive Industries in the United States
Dealerships we’ve grown with SEO.
-
+4,220%more organic conversions
Car Dealership · Competition Mercedes Benz of Smithtown
mercedes benz dealer smithtown ny +41% more organic site traffic
-
+465%more organic conversions
Car Dealership · BMW Cleveland
bmw dealer cleveland oh +377% more conversions+29% more site traffic
-
+3,062%more conversions
Car Dealership · DiFeo Kia
kia dealer near me +293% more revenue+1,310% more organic site traffic
-
+3,975%more organic conversions
Car Dealership · Volvo Cars Westport
volvo dealer westport ct 5x more ChatGPT traffic+186% more organic site traffic
-
+2,409%more conversions
Car Dealership · Empire Toyota of Green Brook
toyota dealer green brook nj +115% more organic conversions+798% more site traffic
-
+127%more organic conversions
Car Dealership · Land Rover Solon
land rover dealer solon oh +96% more conversions+60% more AI referral traffic
-
+93%more revenue
Car Dealership · Competition Mercedes Benz of Huntington
mercedes benz dealer huntington ny +29% more site traffic
-
+49%more site traffic
Car Dealership · Frank Leta Acura
acura dealer in st louis mo +23% more organic site traffic
-
+170%more ChatGPT traffic
Car Dealership · Toyota of Stamford
toyota dealer stamford ct +57% more site traffic+55% more organic site traffic
-
+522%more conversions
Car Dealership · Empire Subaru
subaru dealer near me +324% more organic conversions
-
+294%more conversions
Car Dealership · Audi New Rochelle
audi dealer new rochelle ny +70% more revenue+135% more organic site traffic
-
+233%more conversions
Car Dealership · Manahawkin Kia
kia dealer manahawkin nj +180% more organic conversions+307% more organic site traffic
Dealer SEO that works inside your platform.
A dealership website is built on a platform you don’t fully control, carries thousands of inventory pages that change every day, and competes with marketplaces like Cars.com and CarGurus for the same searches. Dealership SEO works inside those limits. We write model and trim pages, “near me” and town pages, and service and parts pages that rank on your dealer platform; keep separate Google Business Profiles for sales, service and parts active and accurate; grow reviews for every department; and build links from local sponsorships and community news. We optimize for Google, Google Maps and AI assistants such as ChatGPT, which shoppers now ask which dealer to visit. Leads, calls, chats and service bookings from organic search are tracked in your Client Hub, so your GM can see what SEO sells.
Ranked for every model you sell and every service you offer.
Sales, service and parts, from one team that knows dealer platforms.
- 01
Model pages
Pages for the cars you stock
Model, trim and comparison pages, plus “near me” and town pages, written for your dealer platform and linked to live inventory.
- 02
Google Maps
Sales, service and parts listings
Separate Google Business Profiles where Google allows them, with the right categories, hours, photos, posts and inventory, kept active every week.
- 03
Service drive
Fixed ops pages that fill bays
Service, repair, tires and parts pages for each make you service, so the service department gets its share of search traffic.
- 04
Reviews
Reviews for every department
Review requests after sales and service visits, replies to every review, and review content on your site.
- 05
Technical
Clean inventory, fast pages
Duplicate and expired vehicle pages, crawl budget, speed and vehicle schema on CDK, Dealer Inspire, Dealer.com, DealerOn and other platforms.
- 06
AI search
Recommended by ChatGPT and AI Overviews
Consistent facts, reviews and mentions, so AI assistants name your store when shoppers ask where to buy.
Dealership SEO from the co‑founder who wrote the book on it.
SmartSites co‑founder Alex Melen wrote Automotive Search Marketing, a guide to Google and AI search for dealer principals, GMs and dealership marketing managers, now in its second edition. Alex has presented on dealership search marketing at NADA, Digital Dealer, DrivingSales, NIADA and other dealer events, and the playbook in the book is the one our team runs on your store.
- 100+talks & keynotes
- 20+automotive conference sessions
- 12countries
Spoken at
Alex MelenCo-Founder, SmartSites
Get the book See Alex’s talks Dealers love working with us.
“We've seen substantial growth in organic traffic, non-branded search visibility, and overall digital engagement since working with them.”
Danielle ColucciToyota of Stamford“I can't recommend them enough…We are working with SmartSites on SEO and PPC after switching from an industry-specific supplier that plugged us into the same low-creativity template they gave all our competitors.”
Joshua KleinbergDavis Automotive Group“SmartSites is THE company for all of your digital marketing needs. This is the team you need helping you with your SEO and website projects.”
Brian KellyBentley ManhattanYou’ll see the leads your SEO sells.
- 1
Audit
Your dealer site, inventory indexing, Google Business Profiles, reviews and the competitors and marketplaces ranking above you.
- 2
Fix and build
Technical fixes on your platform, then model, town, service and parts pages.
- 3
Grow every month
Profiles, reviews, local links and AI search work for sales and fixed ops.
- 4
Report on sales and service
Leads, calls, chats and service bookings from organic search in your Client Hub, reviewed with you monthly.
More ways we help dealerships sell.
- Industry Car dealership marketing SEO, ads, websites, social and email for dealerships, from one team.
- Case studies Automotive SEO results Every published automotive SEO campaign, with the numbers.
- Guide The Dealership GEO Playbook Seven moves to get recommended by ChatGPT and AI Overviews.
- Guide On-page SEO tips for car dealer websites What to fix on your VDPs, SRPs and model pages first.
- Service Organic SEO How we run SEO for every kind of business.
- Paid search Car dealership PPC Google Ads and Vehicle Listing Ads, measured on leads and appointments.
Car dealership SEO questions, answered
Car dealership SEO gets your store found in Google, Google Maps and AI assistants when shoppers search for the cars you sell and the service you offer. It covers model, inventory and town pages, Google Business Profiles for sales, service and parts, reviews, local links and technical fixes on your dealer website platform.
Yes. We work within the major dealer platforms, such as Dealer Inspire, Dealer.com, DealerOn and CDK, and within what each one allows: page content, titles and descriptions, internal links, schema and custom pages. Where the platform limits a fix, we tell you and work with your provider.
Marketplaces win broad searches; dealers win local, model-specific and service searches, plus the map pack. We focus your SEO where a dealer can rank, such as model and town pages, “near me” searches and service and parts, and make sure your store looks right in AI answers that name dealers.
Yes. Service, repair, tire and parts searches are some of the easiest for a dealer to win, and they bring repeat customers. We build fixed ops pages and keep your service listing active, and track service bookings separately from sales leads.
Alex Melen is a SmartSites co-founder and the author of Automotive Search Marketing: A Car Dealer’s Guide to Google & AI Search. Alex has spoken about dealership marketing at NADA, Digital Dealer, DrivingSales, NIADA and other dealer events. See Alex’s talks.
Map pack and service page gains often show in two to three months; competitive model searches in big metros take longer. Most dealerships see clear movement in three to six months. We never guarantee rankings, and progress is in your Client Hub every month.
Ads bring leads quickly while SEO builds; SEO brings shoppers you don’t pay for per click once it ranks. Most dealerships run both and move budget as organic results grow. We manage both under one roof: see car dealership PPC.
Yes. Each rooftop gets its own pages, Google Business Profiles and tracking, rolled up into one report for the group, so you can compare stores and move effort where it pays.
