Car Dealership PPC built to sell cars.

Car dealership PPC is paid advertising, mainly Google Ads, where your dealership pays when a shopper clicks your ad. It covers search ads for the makes and models you sell, Vehicle Listing Ads that show cars from your inventory, service and parts campaigns, conquest campaigns, YouTube and Microsoft Ads. Done well, it puts your store in front of in-market buyers in your area from the first week.

Vehicle Listing Ads (VLAs) are Google ads that show a specific car from your lot, with a photo, price, mileage and your dealership’s name, when someone nearby searches for that kind of car. They run through Performance Max campaigns using an inventory feed in Google Merchant Center, and a click goes to that car’s page on your website.

Most franchise and independent dealers with a physical lot can. You need a Google Merchant Center account with vehicle ads turned on, a verified Google Business Profile for the dealership, and an inventory feed with each car’s VIN, make, model, year, condition, price, mileage for used cars, photos and a link to its vehicle details page. We check your eligibility and feed in the audit and handle the setup.

It depends on your brands, your market and how many cars and service visits you want from paid search. A luxury store in a big metro pays more per click than a used-car lot in a small town. We look at click costs and conversion rates in the audit and recommend a budget for sales and for service that can produce enough leads to judge, then scale what sells.

A monthly management fee, plus your ad spend, which you pay straight to Google and the other platforms. Setup is free, and the minimum ad budget for a local campaign is $1,500 a month. The ad accounts are in your name and stay yours. You get a written proposal with the scope and fee before you sign. See how we run PPC.

We follow your manufacturer’s brand, logo and pricing guidelines and keep the ad copies, invoices and spend reports that co-op claims ask for. Some OEM programs only reimburse ads placed by certified vendors, so we check your program’s rules in the audit and tell you where we stand before you sign.

On leads and appointments, not clicks. Calls, forms and chats are tracked to the campaign and keyword, and every lead goes into your CRM. Service campaigns are measured on booked appointments.

Yes. Each rooftop gets its own campaigns, budgets, feed and tracking, rolled up into one report for the group, so you can compare stores and move budget where it sells.

Yes. Paid search brings leads right away while organic rankings build, and the two share keyword and conversion data. See car dealership SEO.