Marketing automation

Email automation that sells while you sleep.

Welcome, abandoned cart, post-purchase and win-back flows built in Klaviyo or Mailchimp by our own email team, so every subscriber gets the right message at the right moment and you see the revenue each flow brings in.

5.0 average from 20+ reviews that mention our email & SMS work

Email automation that earns every single day.

  • Ashley Ismailovski
  • Milfa Moitui
  • Camille Pectol
  • Joseph Anthony
  • Katey Yasenchack
  • Sherry Arora

Automation specialists who map every customer journey.

Most businesses send the same email to everyone and hope. Automation sends the right message the moment someone acts: joins your list, browses a product, leaves a cart, buys, goes quiet or hits a birthday. We map your customer journey, then build and test the flows that match it in Klaviyo or Mailchimp, from a welcome series that turns sign-ups into first orders to abandoned cart, browse abandonment, post-purchase cross-sells, replenishment reminders, VIP rewards and win-back offers. Every flow uses your store or CRM data, branches on what each person does, and is written and designed to match your brand on mobile. SMS steps slot into the same journeys when texting makes sense. Once they are live, we keep improving them with A/B tests on timing, subject lines and offers, and your Client Hub shows the revenue, orders and clicks each flow earns.

Marketing automation for your business, whatever you sell.

An online store, a supplier and a local service business need very different journeys, and each already has clients whose flows we built.

Ecommerce & retail Recover carts. Win the second order.

For online stores, abandoned cart, browse abandonment and post-purchase flows are where email revenue lives. They follow what each shopper does and sell every day without a new send. We connect your store to Klaviyo, build the core flows first, then add replenishment, VIP and win-back journeys, with flow revenue and placed orders in your Client Hub.

Retail marketing

Every flow your customers need, built and tuned for you.

From the first sign-up to the tenth order, every step of the journey is automated, tested and reported in your Client Hub. In the last three years alone we have built welcome, abandoned-cart and post-purchase flows for 40+ brands.

Welcome series

A welcome series introduces your brand, sets expectations and gives new subscribers a reason to buy now. It is the first email most subscribers see, so we build it first.

Automations that earn revenue on autopilot.

See all 33 email & SMS case studies

Brands choose SmartSites for marketing automation

You’ll always know what every flow earns, every day.

Know which automations pay: revenue, opens and clicks for each flow, next to your store's total and your list's health, in plain language.

  • Client Hub Email & SMS Marketing report: automated flows such as review request, welcome series, post purchase, abandoned cart and win-back, with deliveries, open rate, click rate and revenue
    Flows & AutomationsWelcome, abandoned cart, post-purchase and win-back flows, ranked by revenue.
  • Client Hub Email & SMS Marketing report: daily revenue chart, total store revenue, Klaviyo-attributed revenue and emails delivered, with revenue by message type and by channel
    Email ReportStore revenue, email-attributed revenue and sends, split by campaigns and flows.
  • Client Hub Email & SMS Marketing report: campaign and flow engagement charts for open, click and placed-order rates, and a campaign table with deliveries, open rate, click rate and revenue
    Campaign PerformanceOpen, click and order rates over time, and the revenue behind each send.
  • Client Hub Email & SMS Marketing report: sign-up form views, submissions and submit rate, with list health bounce, spam and unsubscribe rates
    Sign-up Forms & List HealthHow fast your list grows, and bounce, spam and unsubscribe rates to keep it healthy.
  • Client Hub Email & SMS Deliverables: campaigns and flows delivered against plan, planned topics for next month, and each sent email with its preview, date, deliveries and open rate
    Email DeliverablesEvery campaign we sent each month, with a preview, delivered count and open rate.
  • Client Hub Competitor Email Library: newsletters from the client's competitors with date, subject and summary, searchable by subject and body
    Competitor LibraryEvery email your competitors send, searchable by subject, offer and season.

Marketing automation questions, answered

Automated flows are part of our email plans. Most clients start at $2,000 a month, which covers three flows we set up and manage plus two campaigns a month; our starting plan is $750 a month for one campaign, and flows or SMS steps can be added to any plan. Your Klaviyo or Mailchimp subscription is billed to you by the platform, separate from our fee, because the account is yours. Setup is free, and we review your current flows before quoting, so your proposal lists exactly which automations your fee covers. Get a free proposal.

Emails and texts that send themselves when a customer does something: signs up, views a product, leaves a cart, buys or goes quiet. Each flow is built once, then runs for every new subscriber, so it keeps earning without a new send.

It depends on how your customers buy. Online stores start with a welcome series, cart and browse abandonment, post-purchase and win-back; health and beauty brands add reorder reminders timed to when a product runs out; B2B and parts suppliers need nurture and reorder flows built around a longer buying cycle; and local service businesses need a welcome series and lead nurture that keep every inquiry warm until they book. We build the flows that match your journey first, then add more once those are working. For how we audit and fix existing flows first, see Email & SMS Marketing.

Mostly Klaviyo, where we are a Platinum Master partner, and Mailchimp, where we are a Pro Partner. If you use another platform, we will tell you honestly whether to stay or move. See Klaviyo Experts.

Yes. We audit what is live, fix broken triggers and filters, rewrite and redesign weak emails, and fill the gaps in your journey. Many clients come to us with flows that were set up once and never touched again.

They can. Text steps fit inside the same journeys, with consent collected on your sign-up forms, so email and SMS work together instead of competing. See SMS Marketing.

Your Client Hub shows each flow's deliveries, open and click rates and the revenue it brought in, next to your total store revenue, updated daily.