Email & SMS marketing that wins customers back.

Email & SMS marketing starts at $750 a month for one campaign a month. Most clients start at $2,000 a month for two campaigns a month and three automated email flows, which we set up and manage for you, with SMS available as an option. Every plan is quoted to your brand's needs, so you can send more campaigns or add flows as you grow. Every package includes a dedicated email marketing specialist, deliverability monitoring and list cleaning, plus tracking and real-time reporting. Setup is always free, and your proposal lists exactly what your monthly fee covers. Your email platform, such as Klaviyo, bills you directly, separate from our fee.

Each plan sets how many campaigns we plan, write, design and send for you each month and how many automated flows we build. We start with the flows likely to earn the most in your account, then add to them and improve them over time, alongside segmentation, sign-up forms and deliverability monitoring. You can add extra campaigns for busy periods such as Black Friday or move up a plan when you're ready to send more. Your team can still send its own emails too: we give you matching headers, footers and content blocks so everything looks consistent, and we plan around your sends so we don't overlap.

We work in the platform you already use, or recommend the one that fits your business. Klaviyo is our first choice, especially for ecommerce, and we are a Klaviyo Platinum Master partner. We are also a Mailchimp Pro Partner and a certified partner with Brevo (formerly Sendinblue) and Omnisend, and we build email and automation in HubSpot and other platforms with automation and campaign tools. SMS runs alongside your email in the same platform, and we connect SMS, Messenger and more so every message follows one strategy. If your platform is holding you back, we can move you to one that is a better fit for your needs and rebuild your flows there.

No. We only email and text people who have chosen to hear from you, such as customers and subscribers who signed up on your site or in your store. We don't send cold email, and we don't buy, rent or scrape lists. Bought lists break the rules of the major email platforms, damage your sender reputation so even your real subscribers stop seeing your emails, and for SMS, texting people without their consent can break the law. Instead we grow your list the right way, with sign-up forms, pop-ups and offers that turn your website visitors into subscribers.

The first 30 days are for setup and onboarding, and nothing is sent during that time: we review your account, fix quick wins such as broken flow triggers and missing exclusions, and agree your templates, flows, segments and content calendar on a strategy call. Campaigns start going out in month two, and flows are delivered on a rolling basis after that. Flows such as abandoned cart and welcome emails usually show movement first because they reach people who are already close to buying, while list growth and deliverability repairs build over the following months.

Yes. Email and SMS are channels you own: you are not paying for every click, and the platforms can't take your audience away. As ad costs keep rising, the customers already on your list are often the cheapest sales you can make, and email keeps them coming back for repeat purchases, reviews and referrals. It also makes the rest of your marketing work harder, because the visitors your ads and SEO bring in can be turned into subscribers and customers over time instead of leaving for good.

No. Results depend on your list size and health, your products and offers, how often you can send, and how well your emails reach the inbox today, so we don't put a number on it before we've seen your account. What we can do is audit your account first, show you where revenue is being lost (for example flows that never fire, or subscribers who never receive the abandoned cart message), and share results from clients in a similar industry and size. Every month you see revenue attributed to email and SMS in your report, so you can judge the return yourself.

A dedicated, certified email marketing specialist works with you on strategy and campaign execution, backed by designers who build your templates and campaigns. Your specialist plans the high-level strategy across every key touchpoint, from the first sign-up form to the win-back email, maps your customer journeys and sets up your marketing automation. You meet at least once a month, and more often if you'd like, to review what's working and plan what's next, and you can reach your specialist between meetings with any question about your numbers.

Yes. Before anything goes live we agree the look of your templates with you, share a content calendar of planned campaigns, and send each campaign and flow for your review. You have the final say on copy, offers and design, and if you tell us about products to avoid or claims you can't make, we build that into every email.

Your dedicated email specialist plans every campaign and flow around your brand, your customers and what your engagement data shows. Our team writes and designs each email, using AI tools to draft copy quickly so more of the time goes into strategy, testing and design. Every email is reviewed by your specialist, and nothing sends until you approve it.

If your plan includes flows, we start by auditing the flows you already have, because many accounts have flows that are switched off, set to draft, or filtering out the very people they should reach. We fix those first, then build the ones likely to bring in the most revenue for your business, which for most stores means welcome, abandoned cart, abandoned checkout and win-back flows, with browse abandonment, back-in-stock and post-purchase flows added as your plan allows. If you collect SMS subscribers, we make sure they also get the right email follow-up instead of dropping out of the flow. If your plan doesn't include flows yet, you can add them at any time.

Usually, yes. The most common causes are missing sender records (SPF, DKIM and DMARC, which prove to Gmail, Yahoo and Outlook that the email really comes from you), sending to old, bounced or bot addresses, and low clicks, which tell inbox providers people don't want your mail. We check your records, suppress hard bounces, filter out spam sign-ups, build engaged segments so your campaigns go to people who open and click, and monitor your deliverability every month. If your sender reputation is already damaged, we rebuild it gradually before sending at full volume.

Often they are inflated. Apple's Mail Privacy Protection opens emails automatically on many Apple devices, so an open rate can look high even when few real people read the email. That makes open rate one of the least reliable numbers to judge email by, so we exclude automatic opens where your platform allows and base our decisions on stronger signals: click rate, conversion rate, placed orders and revenue. We also compare your numbers with benchmarks for similar businesses in your industry, so you know whether a rate is good or just looks good.

It depends on your list, your season and how much you have to say, so your dedicated email specialist builds a program tailored to your customers and centered on what their engagement data tells us. We usually start at a steady pace and increase sending as engagement and deliverability improve, then send more during your peak season, such as holiday sales, when customers expect to hear from you. Not every email has to be a sale: we mix promotions with newsletters, collection or product highlights and helpful content, so subscribers stay engaged without being worn out by discounts.

SMS is an optional add-on to any plan, and it works best alongside email, not instead of it. We add SMS to your sign-up forms (often as a second step after the email address), invite your existing email subscribers to join, and use texts for time-sensitive messages such as early access to a sale, sending the text a little ahead of the email. We also connect email with Messenger and other channels. Some industries are restricted by the carriers and SMS platforms, so we can't provide SMS for brands in those spaces, and we'll tell you up front if yours is one of them. Everyone who receives texts has opted in to receive them.

Yes, A/B testing comes with every plan that includes flows. We test the things that move results most: subject lines, preview text and send times for opens, and content, button wording and button placement for clicks, in both campaigns and flows. Each test feeds the next month's plan, so your emails keep improving rather than repeating the same template.

You do: you own every account we manage and all the work we create, including your lists, segments, templates and flows. To get started we ask for admin access to your email platform, a folder of product and brand images (we can fill gaps with stock images), your promotions calendar, and any words, claims or products to avoid.

Strategy, list growth, segmentation, templates, automated flows, campaigns and reporting, with SMS as an optional add-on. We build and run the whole program on your platform.

Many agencies only design and send emails. We cover every touchpoint of the customer journey, from the first sign-up form to the win-back email.

Yes. We move your lists, segments, templates and sign-up forms, rebuild your flows in Klaviyo and monitor deliverability through the switch. Stubbs & Wootton grew Klaviyo-attributed revenue by 923% after we moved them from Mailchimp to Klaviyo. See Klaviyo experts.

Yes, it is most of our email work. We use a lifecycle approach: abandoned cart, browse abandonment, post-purchase, birthday and loyalty flows, plus seasonal campaigns, to drive repeat purchases. Stores with returning customers often see sales within hours of a campaign.

Yes. For service and B2B businesses, email and SMS generate leads, ask for referrals and reviews, and keep past customers in touch with regular newsletters and nurture flows.

No. We run opt-in email only: your existing list plus list-growth tactics on your site. Opt-in email reaches the inbox more often and earns a higher return than bought lists.

We track your platform's own numbers (list size and growth, opens, clicks, attributed revenue, placed orders) alongside Google Analytics. Ecommerce goals add revenue, average order value and repeat purchases; lead generation adds leads and closed deals. Your specialist reviews them with you every month.

Pop-ups, exit-intent offers, embedded forms and one form that collects email and SMS opt-ins together, tested and tuned so more visitors subscribe without hurting the shopping experience.