Masterclass
Shopify Masterclass Optimize Course
Our final course will be our Optimize Course. Within this Course, we will share helpful insights and tips on how to continually optimize the strategies we just put into place.
Optimize
Lesson 2 of 4
How to Get Personal With Video to Increase Sales and Customer Loyalty
Optimize course 4 lessons
- 14 Best Optimization Practices to Drive Organic Growth16:35 min · SmartSites
- 2How to Get Personal With Video to Increase Sales and Customer Loyalty15:46 min · Tolstoy
- 3Optimizing Customer Experience for Retention & Conversion15:39 min · Gorgias
- 4Ultimate Guide to Optimizing Data Privacy for eCommerce22:01 min · Usercentrics
About this lesson
Regardless of your site, business goals, or audience, optimizing your store is critical for ecommerce success in 2021 and beyond. A key pillar of store optimization is creating personalized experiences that will boost sales and increase customer loyalty.
Tolstoy enables you to have one on one video conversations with your customers, allowing you to build deeper connections and gain valuable audience insights.
By understanding both the areas needed to create a better website, and the tools that Tolstoy provides, you can optimize your store sales and crush your business goals.
In our episode, we’ll be walking you through optimizing your website in three key areas using Tolstoy’s interactive video platform:
Building a brand through video
Optimizing for conversions and sales with video
Personalizing the user experience with interactive video
Within each of these areas we’ll cover what they mean for your website and how Tolstoy’s interactive video features can help you achieve long term success.
In our episode, we’ll be walking you through optimizing your website in three key areas using Tolstoy’s interactive video platform. Tolstoy allows you to have one on one conversations with your viewers, allowing you to build deeper connections and gain valuable audience insights. By understanding both the areas needed to create a better website, and the tools that Tolstoy provides, you can achieve a higher performing website and crush your business goals.
Optimizing for lead generation
SEO Optimization
Personalizing the user experience
Within each of these areas we’ll cover what they mean for your website and how Tolstoy’s interactive video features can help you achieve long term success.
Speaker Bio
Native Texan, currently living in Tel Aviv, Keren is currently working for Tolstoy as Head of Marketing. You can typically find her listening to true crime podcasts, painting, and trying to keep her houseplants alive. Skilled in Brand Strategy, Social Media, and Online Advertising with a Bachelor’s Degree in Advertising from The University of Texas at Austin.
Partner Bio
Tolstoy is an online interactive video platform, helping people easily create videos to have face-face conversations with any audience. Tolstoy can be placed anywhere- on a website, in an app, in an email- to provide a high-touch, face to face experience, for customer to feel like an enterprise customer.
More from the Shopify Masterclass.
Masterclass overview-
Acquire
The Acquire Course will walk you through different strategies on how to attract customers to your website.3 Lessons -
Convert
Throughout the Convert Course, you will learn how to translate acquired traffic into goals and conversions within your ecommerce store.6 Lessons -
Retain
Previous course
Once you master the Course on how to Convert traffic, we will guide you through different lessons on increasing your returning customer base.4 Lessons -
Roundtable
Next course
Our Roundtable was hosted by SmartSites alongside 5 of our industry-leading Masterclass partners: Gorgias, ConvertCart, Attentive, Smith.ai and Usercentrics. Our panelists discussed success factors, future trends and the personal aspect of digital marketing.1 Video


