Thought Leadership

SmartSites Masterclass

SmartSites Masterclass?

Our goal for the Ecommcerce Masterclass is to offer our clients and your clients, with the best tools to acquire, convert, and retain customers. At the end of the Masterclass, they will be able to continually optimize their ecommerce store by leveraging the best practices shared throughout the course.

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November 11, 2021

Drive New Holiday Customers & Keep Them Coming Back @

Acquiring new customers during the holiday shopping season is a big focus for eCommerce brands, but did you know that most customers acquired during BFCM are one-time buyers?
64% of businesses report that customers acquired during BFCM have a lower lifetime value than shoppers acquired at any other time. Don’t miss this session with Matthew Prepis, Director of Business Development at SmartSites and Vincent Panepinto, Co-Founder of Spently to learn to drive more customers and how to avoid becoming a statistic and boost repeat repurchases from holiday shoppers.

October 22, 2021, in New York City, NY

Small Business Expo Manhattan 2021 Keynote: Mastering SEO @DigitalDealer

Learn how to master your SEO and grow your business by optimizing your search engine presence.

October 22, 2021

The Hidden Power of Digital Data @Small Business Expo NYC 2021

90% of users will turn to Google to help with their purchase decision. By understanding how these users think, search, and act online gives company's the greatest opportunity to convert them into potential new business.   In this workshop, we will be giving a brief introduction to digital marketing, how it works, and how to properly utilize the millions of data points available in tools such as Google Analytics and Google AdWords. Most people set up an digital marketing plan and hope for the best, but the only true way to make digital marketing campaigns worthwhile is by analyzing the customer information available and making adjustments accordingly.   SmartSites manages over $50M per year in Google Ad spend which has helped reveal some surprising statistics that we will be sharing.

October 14, 2021, in Las Vegas, NV

Advanced SEM Implementations for Driving Digital Success @DigitalDealer

This no pitch agenda will empower you to inspect your in house or agency Google Ads capabilities and manage providers for best applications and results.  Live programs will be introduced that are either in pilot, newly released, or yet released to the general market, setting the stage and preparing you for Digital Success in 2022.Primary Learning Objectives: 1) Learn the full capabilities of SEM: Google Ads, Microsoft Ads, etc. 2) Learn to evaluate your own marketing efforts and ask the right questions from your current SEM vendor to make sure you're set up for success. 3) Learn about what's coming down the pipeline from Google, Microsoft, and others to be on the cutting edge of digital marketing.

October 13, 2021

Small Business Expo Brooklyn 2021 Keynote: Lessons Learned From Building 1,000 Websites @

Small Business Expo Brooklyn 2021's opening keynote delivered by SmartSites' Co-Founder, Michael Melen. Michael started building websites as a teenager and now his agency has built over a thousand. Michael shares his personal story and lessons learned in web design & development. This presentation is full of gems; a must-watch for any small business owner.

October 10, 2021, in Las Vegas, NV

Pivoting Your Marketing to Capture the New Digital Shopper @DrivingSales

As we enter 2022 – dealing with what will hopefully be the tail-end of COVID, it is as good time as any to come to terms that consumer behavior has changed. Not only has it changed “for now” but it has changed forever. While some in the automotive space viewed COVID as an existential threat, it’s in fact an opportunity to survive, evolve and thrive. This session will review the shifting consumer behaviors and will help automotive dealerships pivot their marketing to capture the new digital shopper. We will lean on data & research provided by Google’s Automotive team as well as several internal studies done across the industry that have never been published externally.

BFCM 2021 – Holiday Hustle Virtual Summit @Recart

It’s no secret. The COVID-19 pandemic may have started last year, but its impact on consumer behavior still shows no signs of settling down this year or in the future.

To help you meet your expectations, adapt to new trends, we're teaming up with 7 top ecommerce experts for 2 days to give you all the actionable tactics & strategies to boost traffic, increase conversion rate, and double repeat purchases.

Join SmartSites for this fun and unique event!

June 23, 2021

SmartSites x ConvertCart: 4 Organic Growth Secrets Successful Founders Swear By @ConvertCart

Driving your organic traffic isn't easy especially given the strong competition in today's ecommerce landscape. Join Olivia Hendrzak, eCommerce Lead (SEO and Website Development) at SmartSites and Shekhar Kapoor, VP of Marketing at ConvertCart as they discuss 4 top tips to drive and acquire more organic traffic for your ecommerce store. By the end of this presentation, you'll be able to walk away with actionable strategies to get started on your SEO campaigns.

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June 10, 2021, in Tampa, FL

The Path Forward Shifting Digital Trends in a Post Covid World @DigitalDealer | SmartSites @DigitalDealer

Not only has consumer behavior changed “for now” but it has changed forever. While some in the automotive space viewed COVID as an existential threat, it’s an opportunity to evolve and thrive. This session will review the shifting consumer behaviors and will help you to pivot your marketing to capture the new digital shopper.

March 8, 2021, in Virtual Conference

Pivoting Your Marketing For the Post-Covid Consumer – SEO Mastery Summit | SmartSites @SEO Mastery Summit

This SEO Mastery session covers the SEO implications of the new behaviors of the post-covid consumer. Learn how to pivot your content writing, SEO and overall marketing strategy to succeed in the post-COVID world.

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February 24, 2021

SmartSites x Recart: Triple Your Ecommerce Profits with PPC and Messenger @SmartSites

Pay Per Click can be a powerful, but expensive tool. Join Matthew Prepis, Director of Business Development and Nicholas Romaya, Head of Partnerships in this webinar to learn more about how you can get more out of your paid search campaign for your online shop by using Recart.

February 18, 2021

Digital Marketing Discussion with Matthew Prepis @The NiceJob Podcast

Enjoy this fun conversation between Matthew Prepis, Director of Business Development at SmartSites and Shawn Hill, Community Marketing Manager, NiceJob on the state of digital marketing in 2021, what to expect from marketing, and other unexpected. The NiceJob Podcast is a weekly segment that features experts from all industries.

January 28, 2021, in San Antonio, TX

Pivoting Your Marketing to Capture the New Digital Shopper @SmallBusinessExpo

As we enter the first month of 2021 – dealing with a COVID resurgence and election uncertainty, it is as good time as any to come to terms that consumer behavior has changed. Not only has it changed “for now” but it has changed forever. This session will review the shifting consumer behaviors and will help SMB’s pivot their marketing to capture the new digital shopper.

January 20, 2021

SmartSites x Postal: Shorten the Sales Cycle with Innovative Marketing and Engagement @SmartSites

Knowing how to attract new leads and then convert them to invest in your services is a challenge for a lot of business owners—but it doesn’t have to be. Join Ben Jablow, Postal.io and Matthew Prepis, SmartSites for a co-branded webinar on January 20th to learn more about innovative ways to drive new leads, close holes in your sales pipeline, and shorten your sale cycle.

December 18, 2020

SmartSites x Smith.ai: Data-Driven Google Ads Campaigns & Lead Response Strategies to Convert More @SmartSites

Knowing how to attract the attention of new leads and then convert them to invest in your services is a mystery for a lot of business owners—but it doesn’t have to be. SmartSites' Matthew Prepis and Smith.ai's Kelsey Johnson host this webinar and discuss how to use AdWords trends, lead data, and communication strategies to convert more leads for your business without having to endure all the trial and error.

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December 16, 2020, in Brooklyn, NYC

The Hidden Power of Data @MadconNYC

SmartSites will be joining the adventurous team at the first annual MadCon at the Brooklyn Expo Center. SmartSites will explore the endless possibilities and data points available that marketers have at their disposal and how to use them advantageously.

November 12, 2020

SmartSites x TapCart: Create and Market an App in time for the Holidays! @SmartSites

Join Sina Mobasser, Founder & COO of TapCart and Matthew Prepis, Director of Business Development at SmartSites to learn more about how to turn your Shopify website into a beautiful app and how to drive more downloads to your newly created app! Users are spending more time on mobile than ever before. Use TapCart can help capitalize on the time users are spending on their phone.

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June 4, 2020, in NYC

Utilizing The Hidden Power Of Data With Google Ads @thesmallbusinessexpo

In this workshop, we will be giving a brief introduction to what Google Ads is, how it works, and how to properly utilize the millions of data points available in their dashboard. Most people set up an account and hope for the best, but the only true way to make paid advertising campaigns worthwhile is by analyzing the customer information available and making changes accordingly.

April 28, 2020, Virtual Conference

Dominate Your Marketing In 2020 @DrivingSales

COVID-19 has changed how you market. How can you create smart campaigns on a shoestring budget? Discover the latest tactics and strategies you need to develop marketing campaigns that convert. From search to social, we’ll share the insights you need to know to win in 2020.

January 28, 2020, in Austin, Texas

Using Data And Machine Learning To Grow Your Domain Empire @NAMESCON

This session goes in-depth on how to use that data to find domains to buy; as well as how to use data and machine learning to bring traffic, revenue, and value to your existing domains.

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January 24, 2020, in New Jersey

Watch. Greet. Grow. A SmartSites Networking Event @MGG2020

An exclusive invite-only event for SmartSites clients. Guests had the opportunity to meet fellow business owners, share insights, form partnerships, and find ways to grow together.

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January 13, 2020, in Cabo San Lucas, Mexico

Acquire Customers With Paid Search & Paid Social @SmartSites

Learn and understand Customer Acquisition through paid search channels (Google, Facebook, Instagram). Discover how to utilize & optimize landing pages for highest chance of success. Understand your cost per acquisition and how to scale.

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June 27, 2019, in Princeton, NJ

Watch. Click. Convert. A Digital Marketing Event @WCG2019

The event will cover the importance of advertising on Google and how to use videos to capture more leads.

The featured speakers will be Matthew Prepis, the Director of Business Development at SmartSites, a full service digital agency, David Fraunberger, the owner of Shades Digital, a video production company, and Matt Targett, a Strategic Partner Manager, at Google.

There will also be a Q & A session at the end to cover any additional topics and representatives from both SmartSItes and Shades Digital available for more detailed conversations.

April 9-11, 2019, in Orlando

Combining SEO With PPC To Drive Maximum Results @Digitaldealer

Leverage organic and paid online marketing to drive both immediate and long-lasting results.

January 27 - 30, 2019, in Las Vegas

Namescon: Domains & Digital Marketing @NAMESCONGLOBAL

Learn how to develop your domain to generate recurring revenue while also increasing the domain name’s value. Reserve your discounted tickets today by using the code ‘FriendsofSmartSites’.

November 6, 2018, in NYC

Social Media For The Real Estate Industry @RESUMMIT

Real estate is in a social media driven era as home buyers become more influenced by platforms like Facebook, Instagram and Snapchat. Join Alex Melen and a team of experts as they discuss industry trends.

November 5th, 2018, in NYC

How To Improve Your SEO And Increase Traffic @NAMESUMMIT

Learn tips and tricks to increase your visibility on Google. Alex Melen joins a panel of experts as they review real-life examples and reveal industry insights and recommendations.

October 24, 2018, in NYC

SmartSites x Google Digital Marketing 2018 @GOOGLENYC

The SmartSites team presents the importance of digital and introduces Smart Reports at the Google New York City office.

June 28, 2018, in Las Vegas

Develop A Domain And Sell A Business @NAMESCON

Alex Melen discusses the tips and tricks on the most effect and efficient ways to develop and market domains at NamesCon Las Vegas.

June 7-9, 2018, in Valencia, Spain

3 B’s Of Developing Domains: Buy, Build, Benefit @NAMESCONEUROPE

Alex Melen provides real life examples of the revenue and value-creating potential of developing your domains at NamesCon Europe in Spain.

January 3, 2018, in New Jersey

New Jersey Regionals For Emerging Leaders @DECA

Michael Melen Judges presentations by young aspiring professionals on buisness fundamentals, marketing principles, and social responsiblility at teh DECA Regional Conference at Ramapa University in New Jersey.

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8th Annual New York Health Forum

November 16, 2017, in New York City

8th Annual New York Health Forum @NYHF

Matthew Prepis joins a panel of marketing experts to discuss the ever changing digital advertising in the beauty industry space at the New York Health Forum.

November 16, 2017, in New York City

SmartSites x Google Digital Marketing Panel @GOOGLENYC

The SmartSites team, joined by Google’s Victoria Fabiano, present Micro Moments and Importance of Digital at the Google New York City office.

October 17, 2017, in Philadelphia

Killer SEO Hacks To Improve Your SEO In 30 Days @DIGITAL-DEALER

Michael Melen presents the latest automotive industry marketing trends and the importance of Search Engine Optimization at the Digital Dealer conference in Philadelphia.

October 16, 2017, in Philadelphia

Succeeding With Online Marketing Keynote @DIGITAL-DEALER

Alex Melen discusses the challenges, competition, and digital strategies auto dealers face as the Keynote Speaker at the Digital Dealer conference in Philadelphia.

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Digital Marketing Workshop

October 08, 2017, in New Delhi

Digital Marketing Workshop @ICEFAT

Michael Melen and Matthew Prepis go through practical solutions for SEO, social media, pay per click, and online reputation in an ever changing digital landscape at the ICEFAT conference in New Delhi.

October 07, 2017, in New Delhi

Branding & Web Strategy @ICEFAT

Michael Melen and Anita Kostadinov demonstrate the importance of branding for companies in the art and art shipping verticals and how it can affect business at the ICEFAT conference in New Delhi.

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Annual SmartSites Conference

October 05, 2017, in New Delhi

Annual SmartSites Conference @SMARTSITES

Our global team met in New Delhi to share ideas and improve processes during a rigorous four-day conference.

August 8, 2017, in New York City

Holistic Marketing Strategy To Maximize ROI @NAMESUMMIT

Alex Melen joins a panel of speakers to discuss the essential elements of branding and how to look at marketing in a holistic sense at NameSummit New York.

August 7, 2017, in New York City

Creating Brand Equity Through Digital Marketing @NAMESUMMIT

Alex and Michael Melen join a panel of digital gurus on the topic of how to foster long term, sustainable growth in the digital space at NameSummit New York.

May 16, 2017, in Berlin

Develop A Domain & Sell A Business @DOMAININGEUROPE

Alex Melen joins a panel of domain experts on the discussing of how to best develop, market, and sell domains at Domaining Europe in Berlin.

April 6, 2017, in Austin

Online Marketing 101: SEO, PPC & SMM @HOSTINGCONGLOBAL

Alex Melen goes back to the basics in his presentation on SEO, PPC & SMM fundamentals at HostingCon Global in Los Angeles.

October 12, 2016, in Amsterdam

Marketing In A Cut-Throat Industry @HOSTINGCONEU

Alex Melen explains how to leverage marketing efforts to create a funnel that generates new customers and revenue at HostingCon Europe in Amsterdam.

Marketing In A Cut-Throat Industry @HOSTINGCONEU