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Meet the team PPC & Paid Media
Richard Gedeon
Senior PPC Analyst, SME Lead
Richard Gedeon is a senior PPC analyst and SME lead at SmartSites, with the company since 2018, managing paid search for 35+ active clients, mostly in home services and automotive, and credited on 41 case studies.
- HometownStony Point, NY
- CollegePace University
- At SmartSites8 years, 1 month
SmartSitesPPC & Paid Media
Clients love working with Richard.
★★★★★Richard P.“Richard G manages my google ads account which has brought in more calls and jobs.”
★★★★★Anthony M.“Our Senior PPC Analyst (Richard Gedeon) has spent the time to learn our business and bring us strong results.”“Great group of people to work with. Very responsive. Our Senior PPC Analyst (Richard Gedeon) has spent the time to learn our business and bring us strong results. I would highly recommend Richard and his team to help generate new sales.”
★★★★★Jared S.Cornell surgical co“Richard Gedeon, our account manager, has been great to work with. He’s responsive, organized, and always quick to address our questions or needs.”“"What stands out most is how hands-on and responsive their team is."
BACKGROUND Please describe your company and position. I am the COO of Cornell Surgical Describe what your company does in a single sentence. We are a medical supply company that sells to physicians, hospitals, medical schools, and students. Providing high quality medical supplies from top distributors at great prices.
CHALLENGE Q: What specific goals or objectives did you hire SmartSites to accomplish?
SOLUTION Q: How did you find SmartSites? Online Search Q: Why did you select SmartSites over others? Q: How many teammates from SmartSites were assigned to this project? 1 Employee Describe the scope of work in detail. Please include a summary of key deliverables. SmartSites manages our PPC campaigns, including ad spend, keywords, ad copy, and ongoing optimizations. They provide regular performance reporting and work closely with our team to improve lead generation and overall campaign results.
RESULTS Q: What were the measurable outcomes from the project that demonstrate progress or success? The campaigns have helped increase qualified website traffic and generate new leads through paid search. We also track performance through conversions, cost per lead, and overall return on ad spend to measure success. Q: Describe their project management. Did they deliver items on time? How did they respond to your needs? Richard Gedeon, our account manager, has been great to work with. He’s responsive, organized, and always quick to address our questions or needs. Deliverables are handled on time, and he does a great job keeping us updated and making sure things keep moving. Q: What was your primary form of communication with SmartSites? Q: What did you find most impressive or unique about this company? What stands out most is how hands-on and responsive their team is. They feel more like an extension of our team than an outside agency, and they’re always looking for ways to improve our campaigns rather than just letting them run. Q: Are there any areas for improvement or something SmartSites could have done differently? Overall, we’ve been very happy with SmartSites and don’t have any major areas for improvement. If anything, continuing to bring proactive ideas and new opportunities to improve our PPC performance would be valuable.”
★★★★★Matthew S.Rent My Instrument“Richard and Benton have been doing a great job.”
★★★★★Victor R.Phrasly“Isaah and Richard truly feel like they are a part of the internal team. They are always available, and quick to help.”“"Isaah and Richard truly feel like they are a part of the internal team."
BACKGROUND Please describe your company and position. I am the CEO of a SaaS company. Describe what your company does in a single sentence. Software as a service.
CHALLENGE Q: What specific goals or objectives did you hire SmartSites to accomplish?
SOLUTION Q: How did you find SmartSites? Online Search Q: Why did you select SmartSites over others? Q: How many teammates from SmartSites were assigned to this project? 2-5 Employees Describe the scope of work in detail. Please include a summary of key deliverables. SmartSites was able to restructure our entire Google Ads and Bing Ads account. Campaigns now run at a higher scale than before, and more efficiently.
RESULTS Q: What were the measurable outcomes from the project that demonstrate progress or success? Paid ads scaled, while ROAS improved. Q: Describe their project management. Did they deliver items on time? How did they respond to your needs? Always delivered before deadlines, and proactively came with deliverables and market analysis. Q: What was your primary form of communication with SmartSites? Q: What did you find most impressive or unique about this company? Isaah and Richard truly feel like they are a part of the internal team. They are always available, and quick to help. Q: Are there any areas for improvement or something SmartSites could have done differently? Really can't think of any.”
★★★★★Nexum Group Inc.Nexum Group“Richard has been on point, we have made adjustments and he is on the ball… My experience has been great.”“Pros: The response time and account management. Richard has been on point, we have made adjustments and he is on the ball. Results are good, not sure how much better they can be but both of us work monthly to make it better
Cons: I am not sure what could have been done. it is different with every industry so I get it. Maybe the hook up on some of the development stuff such as landing pages as I have been a client for a while. Discounted rate for current clients on the creating pages and upgrading the website would be nice.
My experience has been great. Richard Gedeon is my account manager and has been very responsive and effective with his results. It feels like he is working for my company and am lucky to have him as my guy. We have gotten our lead cost down and he goes through the reports with me. We make adjustments and he is very quick with tasks.”
★★★★★Sandra K.“Richard G is our account rep and he does a terrific job honing the traffic to make sure we get the right people calling us.”“SmartSites has been a great asset to our Home Care agency by helping clients who need us, find us through Google. We have had great results and the prospects that are finding us are exactly the kind of clients we need. Richard G is our account rep and he does a terrific job honing the traffic to make sure we get the right people calling us. Highly recommend, they explain everything in simple terms and are a critical part of our growth in recent months. Thanks Richard!”
★★★★★Target Doors“Richard and Matthew are true professionals—responsive, proactive, and always focused on results. They consistently bring creative ideas and detailed reporting that make it easy to track our growth.”“SmartSites has been incredible to work with! Richard and Matthew are true professionals—responsive, proactive, and always focused on results. They consistently bring creative ideas and detailed reporting that make it easy to track our growth. Thanks to their strategy and support, our campaigns continue to exceed expectations. Highly recommended to any business looking for a reliable and performance-driven marketing team!”
Results from Richard's clients.
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Legal Services The Shulman Law Group
Immigration Law Firm Drives Site Traffic by 159%
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Retail Ape Iron ZOH
Wellness Supplement Brand Grows Conversions by 44x
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Industrial & Commercial A&A Thermal Spray
Industrial Coating Company Drives Lead Volume by 21x
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Home Services Air Duct Brothers
Air Duct Cleaning Company Boosts Lead Volume by 14x
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Medical & Healthcare Pilonidal Treatment Center of New Jersey
Specialty Medical Treatment Center Expands Site Traffic by 42x
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Industrial & Commercial Fornazor International
Global Commodity Export Company Drives Lead Volume by 25x
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Industrial & Commercial ASCO Fire
NYC Fire Protection Company Increases Lead Volume by 12x
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Automotive Arrowcraft Products
Dually Conversion Kit Maker Grows PPC Revenue by 351%
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Medical & Healthcare Next Level Dental
Full-Service Dental Laboratory Increases Lead Volume by 20x
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Retail Times Square Lighting
Commercial Lighting Manufacturer Increases Lead Volume by 120%
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Automotive RV Roofing Pros
RV Roofing Company Drives Lead Volume by 35x
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Home Services Paddy's Roofing
Roofing Contractor Quadruples Social Likes
Recent posts by Richard.
- PPC · Jan 30, 2023 Understanding Performance Max Best Practices Google’s latest PPC product: the Performance Max campaign was launched in Q3 of 2022. Businesses utilizing paid ads on Google should have heard of this new…
- PPC · Apr 6, 2021 How To Optimize Google Ads For Your Home Service Business With the warmer months finally approaching, the home service industry will be booming with advertising. A common platform for these advertisers is Google Ads. Many pavers,…
- PPC · Sep 24, 2020 Boosting Your Brand With The Google Display Network So, you have a new business or perhaps a new product and you’re wondering where to start. Maybe you’re thinking “how do I get my name…
