Meet the team PPC & Paid Media
Matthew Potash
Senior PPC Analyst, Technical Lead
Matthew Potash is a senior PPC analyst and technical lead at SmartSites, with the company since 2016, managing paid media for 11 active clients, mostly ecommerce brands, and credited on 16 case studies.
- HometownNutley, NJ
- CollegeRider University
- At SmartSites10 years
SmartSitesPPC & Paid Media
Clients love working with Matthew.
★★★★★Jeffrey K.BBQ Cleaner“Matt Potash who took on this project. I don't think there are words that would accurately describe the amount of hard work, love, and dedication Matt put into our website. It was almost like he cared about it as if it was his business.”
★★★★★Yu P.Rebuff Reality“We thank them for the sales they have brought to our website and for helping us to optimize it.”“SmartSites has brought a lot of traffic to our website and is generally in line with our goals. We thank them for the sales they have brought to our website and for helping us to optimize it.”
★★★★★Armor CourtsArmor Courts“From the first day, they were responsive and knowledgeable in helping us navigate our digital marketing needs.”“Bailey and SmartSites have been amazing to work with. From the first day, they were responsive and knowledgeable in helping us navigate our digital marketing needs. Bailey has taken the time to truly understand our business and always follows through on what he says he's going to do.”
★★★★★Erica R.Rebuff Reality“SmartSites helped us with SEO and PPC Management. It has brought a lot of traffic to our website.”“What do you like best about SmartSites? Zach and Matt helped us with our Google and Amazon ads. It has brought a lot of traffic to our website. We have a meeting once a week, and they will update the data.
What do you dislike about SmartSites? The SEO thing. They charge SEO for 3500 USD a month, but the blog updates for our website are not very timely.
What problems is SmartSites solving and how is that benefiting you? SmartSites helped us with SEO and PPC Management. A special thanks to Zach and Matt who helped us with our Google and Amazon ads. It has brought a lot of traffic to our website What SmartSites do for our businedd”
★★★★★Claudia K.B Floral“We saw a big ROI the very first month of working with them.”“I am having a great experience working with SmartSites! We are seeing major improvements in our visibility online. We saw a big ROI the very first month of working with them. New leads and business were created via our SEO and PPC efforts! Irina has gone out of her way to assist us on all of our SEO and advertising efforts. Very pleased!”
★★★★David S.Long Island Carpet Cleaners“It's impacted our ROI when we close sales. We've seen an increase in conversion rates and referral traffic.”““[They] struck a good balance of expertise and drawing upon different resources to meet our needs.”
BACKGROUND Introduce your business and what you do there. I'm the vice president of Long Island Carpet Cleaners.
CHALLENGE Q: What challenge were you trying to address with SmartSites? We were looking for someone to provide strategy and budgeting advice for Google AdWords. Our account was originally overseen in-house when I took over managing it, but it wasn't being handled effectively and we wanted to hire someone new. After our first third-party consultant got pulled away from us, we researched other options and found the SmartSites team.
SOLUTION Q: What was the scope of their involvement? We're trying to come up with different strategies to tweak our AdWords presence and maximize every dollar that we're spending, and they’ve also helped us with our SEO. It's been challenging, not because of SmartSites, but just because it's a competitive market. Q: What is the team dynamic? They assigned a project manager who they thought would work well with us, and that's who we deal with directly, though they have other team members who occasionally assist. Q: How did you come to work with SmartSites? My wife has a decade of agency experience and is familiar with the digital side, so I enlisted her to do some research. She found that they were one of several Google-trusted vendors in our area, so I interviewed those companies and came away feeling the most comfortable with the SmartSites team. I really liked that they were humble about their expertise and were willing to bring in additional personnel to handle SEO, for example, instead of having the AdWords person try to manage it. That wasn't the model I saw at some of the other organizations we interviewed. We're a small business, so we needed reliable customer service with a hands-on approach, but a large organization was beyond our price range, and many of the small "one-stop shops" came across as disingenuous about their capabilities. SmartSites struck a good balance of expertise and drawing upon different resources to meet our needs. Q: How much have you invested with them? Their services cost us about $500 a month. Q: What is the status of this engagement? We started working with them in October 2016 and they're still working with us.
RESULTS Q: What evidence can you share that demonstrates the impact of the engagement? The biggest benefit to me has been an unexpected one because we use the AdWords Click-to-Call feature, which automatically records any calls we get. I've been able to do a huge amount of business training with my staff as a result of that and it's impacted our ROI when we close sales. The ability to monitor calls daily instead of monthly helped me manage my team better and we've seen a huge impact. Related to that, we've seen an increase in conversion rates and referral traffic. We're also getting more targeted calls. There are fewer, but the quality of them is better, which is more cost-effective for me because my staff isn't wasting their time fielding unnecessary calls. My sales have also been improving, and we're moving in the right direction, but the results currently aren't as high as I'd like to see. Q: How did SmartSites perform from a project management standpoint? We spoke much more often in the first few months, but once things were up and running we communicated a bit less. Now that we're approaching my slow season, I can spend a lot more time tweaking things and working with them to revamp our strategy so we're ready to go when we up our spending for our busy season. I'm in touch with them probably every other week right now, and we mostly communicate via email. They do well enough, but I think they're spread a little thin at the moment. I don't know that I'm necessarily getting the full amount of attention that I'd prefer at this point. As far as deadlines, they’re pretty good. I gave them one big, challenging request several weeks ago that I’m still waiting on, but I knew that might be difficult given their limited resources and my limited budget as a client. Q: What did you find most impressive about them? I went to a conference that they hosted a few weeks ago, and I was really impressed by some of the projects that they've implemented for some of their other clients. They had one particular client with a similar business model to ours, and they did an amazing job at getting them off the ground. Now, their budget is 10 times larger than ours, so I understand why they allocated so many more resources to it, but I was very impressed with their ability to mobilize and solve this client's problem so quickly. Q: What advice do you have for clients with similar needs to yours? Like many businesses, they're going to be more responsive to a large project than a much smaller one, so if you're only spending a few hundred dollars a month it might be challenging.”
Results from Matthew's clients.
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Home Services Virtue Fence
Fence Installation Company Grows Lead Volume by 24x
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Retail Global Gold and Silver
Precious Metal Buyer Grows Lead Volume by 16x
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Home Services Alba Kitchen and Bath
Kitchen & Bath Remodeling Contractor Drives Lead Volume by 41x
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Home Services Armor Courts
Sports Court Builder Nearly Triples Organic Clicks
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Education Specialty Dog Training
Dog Training Academy Grows Lead Volume by 19x
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Home Services The BBQ Cleaner
Grill Cleaning Company Launches Franchise-Focused Website
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Retail Stag Shop
Lingerie & Apparel Retailer Increases ROAS by 98%
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Medical & Healthcare Lice Happens
Lice Treatment Company Launches Location-Driven Website
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Home Services Velocity Moving And Storage
NY Moving Company Increases Site Traffic by 8x
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Retail Troll and Toad
Trading Card Retailer Improves ROAS by 170%
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Automotive McDarby Motors Transmission
NJ Transmission Repair Shop Lifts Conversions by 181%
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Education The Self Defense Company
Self-Defense Training Firm Lifts Conversions by 46%
Matthew's talks & podcasts.
1 talk and 1 webinar.
